{"id":80649,"date":"2018-05-11T09:56:44","date_gmt":"2018-05-11T02:56:44","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80649"},"modified":"2018-05-11T09:56:44","modified_gmt":"2018-05-11T02:56:44","slug":"5-yeu-to-thanh-cong-voi-omni-channel","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/5-yeu-to-thanh-cong-voi-omni-channel\/","title":{"rendered":"5 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111a k\u00eanh"},"content":{"rendered":"<p><a href=\"https:\/\/www.boxme.vn\/omni-channel-la-gi\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>Omni channel<\/b><\/a><span style=\"font-weight: 400\"> ng\u00e0y nay \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng quan tr\u1ecdng m\u00e0 b\u1ea5t k\u00ec m\u1ed9t doanh nghi\u1ec7p n\u00e0o c\u0169ng kh\u00f4ng th\u1ec3 b\u1ecf qua n\u1ebfu mu\u1ed1n doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Nh\u01b0ng \u1ee9ng d\u1ee5ng omni channel th\u1ebf n\u00e0o \u0111\u1ec3 th\u00e0nh c\u00f4ng? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 y\u1ebfu t\u1ed1 gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong m\u00f4 h\u00ecnh omni channel.<\/span><\/p>\n<h2><b>\u0110\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung (content)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Trong c\u1ea3 m\u00f4i tr\u01b0\u1eddng online l\u1eabn offline, content \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 b\u00e1n h\u00e0ng. \u0110\u1ed1i v\u1edbi m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111a k\u00eanh, content c\u00e0ng c\u00f3 \u00fd ngh\u0129a h\u01a1n h\u1ebft. V\u00ec v\u1eady, h\u00e3y lu\u00f4n nh\u1edb r\u1eb1ng \u201cContent is the King\u201d trong m\u1ecdi ho\u00e0n c\u1ea3nh. Tuy nhi\u00ean, \u0111\u1ec3 <\/span><a href=\"https:\/\/www.boxme.vn\/5-nguyen-ly-tao-nen-chien-luoc-content-hieu-qua-trong-moi-truong-hoa\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400\">x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content hi\u1ec7u qu\u1ea3<\/span><\/a><span style=\"font-weight: 400\">, b\u1ea1n c\u1ea7n quan t\u00e2m nh\u1eefng kh\u00eda c\u1ea1nh sau:<\/span><br \/>\n<span style=\"font-weight: 400\">Lo\u1ea1i n\u1ed9i dung n\u00e0o kh\u00e1ch h\u00e0ng y\u00eau th\u00edch h\u01a1n v\u00e0 trong th\u1eddi \u0111i\u1ec3m n\u00e0o? Th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng ebook c\u00f3 h\u1ea5p d\u1eabn v\u1edbi h\u1ecd kh\u00f4ng? N\u1ed9i dung \u0111\u00e3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng hay ch\u01b0a? L\u1ed1i x\u00e2y d\u1ef1ng n\u1ed9i dung \u0111\u00e3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng k\u00eanh b\u00e1n h\u00e0ng?<\/span><br \/>\n<span style=\"font-weight: 400\">N\u1ebfu tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi n\u00e0y v\u00e0 t\u1ed1i \u01b0u h\u00f3a, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c content hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng doanh thu \u0111a k\u00eanh.<\/span><\/p>\n<h2><b>Website ph\u1ea3i t\u01b0\u01a1ng th\u00edch v\u1edbi m\u1ecdi m\u00e0n h\u00ecnh (Responsive)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Omni channel l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu t\u1eeb nh\u1eefng y\u1ebfu t\u1ed1 bao g\u1ed3m: s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a internet. Ng\u00e0y nay kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp internet th\u00f4ng qua r\u1ea5t nhi\u1ec1u thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i v\u00e0 mua h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c thi\u1ebft b\u1ecb \u0111\u00f3. V\u00ec v\u1eady, website c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i t\u01b0\u01a1ng th\u00edch v\u1edbi giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u1ecdi thi\u1ebft b\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. <\/span><span style=\"font-weight: 400\">&nbsp;<\/span><span style=\"font-weight: 400\">T\u1ea5t c\u1ea3 c\u00e1c webpage, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c trang landing-page ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng mobile, c\u1ee5 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n hay thao t\u00e1c mua h\u00e0ng d\u1ec5 d\u00e0ng v\u1edbi ng\u00f3n tay c\u00e1i c\u1ee7a m\u00ecnh<\/span><\/p>\n<h2><b>Khai th\u00e1c d\u1eef li\u1ec7u s\u00e2u t\u1eeb kh\u00e1ch h\u00e0ng (insight)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh cho kh\u00e1ch h\u00e0ng, b\u1ea1n ph\u1ea3i th\u1eadt s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 h\u1ecd. B\u1ea1n v\u1ebd \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 th\u1ea5u hi\u1ec3u nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c insight t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, b\u1ea1n h\u00e3y khuy\u1ebfn kh\u00edch h\u1ecd chia s\u1ebb v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n nhi\u1ec1u h\u01a1n b\u1eb1ng c\u00f4ng c\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 b\u1ea1n ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ecd truy c\u1eadp n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00f4ng qua k\u00eanh n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u n\u00f3.<\/span><\/p>\n<h2><b>Doanh nghi\u1ec7p c\u1ea7n c\u00f3 c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Trong th\u1ebf gi\u1edbi marketing, c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb r\u1ea5t nhi\u1ec1u v\u00e0 \u0111a d\u1ea1ng, \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c theo nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi. B\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c. Trong \u0111\u00f3, nh\u1eefng c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gi\u1ea3i ph\u00e1p t\u1ed5 ch\u1ee9c h\u1ed9i ngh\u1ecb th\u00f4ng qua Video\/Web<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00ed n\u1ed9i dung (CMS)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Trong Omni channel, qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) l\u00e0 c\u00f4ng c\u1ee5 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ghi l\u1ea1i chi ti\u1ebft, h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n c\u00e1c c\u0169ng kh\u00e1c \u0111\u1ec3 th\u1ea5u hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng (ph\u00e2n t\u00edch d\u1eef li\u1ec7u), th\u00f4ng tin tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng (email marketing),&#8230;<\/span><\/p>\n<h2><b>K\u1ebft h\u1ee3p gi\u1eefa c\u00e1c k\u00eanh b\u00e1n h\u00e0ng v\u00e0 n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u0110\u1ec3 t\u1ea1o n\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 nh\u1ea5t qu\u00e1n, trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c ph\u00f2ng ban &#8211; b\u1ed9 ph\u1eadn. Ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, PR v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ph\u1ea3i k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi nhau trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh c\u00e1c k\u00eanh b\u00e1n h\u00e0ng. C\u00f3 qu\u00e1 nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng trong m\u00f4 h\u00ecnh \u0111a k\u00eanh, v\u00ec v\u1eady n\u1ebfu t\u1ed5 ch\u1ee9c r\u1eddi r\u1ea1c s\u1ebd d\u1ec5 r\u1ed1i lo\u1ea1n h\u1ec7 th\u1ed1ng k\u00eanh b\u00e1n h\u00e0ng, \u0111\u1eb7c bi\u1ec7t trong c\u00f4ng t\u00e1c <\/span><a href=\"https:\/\/www.boxme.vn\/mo-hinh-ban-hang-da-kenh-omni-channel\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400\">qu\u1ea3n l\u00fd t\u1ed3n kho.<\/span><\/a><span style=\"font-weight: 400\"> T\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p ph\u1ea3i ph\u1ed1i h\u1ee3p \u0111\u1ec3 mang l\u1ea1i m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u1ed1ng nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omni channel ng\u00e0y nay \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng quan tr\u1ecdng m\u00e0 b\u1ea5t k\u00ec m\u1ed9t doanh nghi\u1ec7p n\u00e0o c\u0169ng kh\u00f4ng th\u1ec3 b\u1ecf qua n\u1ebfu mu\u1ed1n doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Nh\u01b0ng \u1ee9ng d\u1ee5ng omni channel th\u1ebf n\u00e0o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":80650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[840,845],"tags":[481,374,187,482],"class_list":["post-80649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tmdt","category-tips-ban-hang","tag-ban-hang-da-kenh","tag-ban-hang-online","tag-omni-channel","tag-quan-ly-ton-kho"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80649"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80650"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}