{"id":80646,"date":"2018-05-11T10:36:41","date_gmt":"2018-05-11T03:36:41","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80646"},"modified":"2018-05-11T10:36:41","modified_gmt":"2018-05-11T03:36:41","slug":"omni-channel-la-gi","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/omni-channel-la-gi\/","title":{"rendered":"Omni-channel l\u00e0 g\u00ec? M\u00f4 h\u00ecnh t\u0103ng doanh thu c\u1ea5p s\u1ed1 nh\u00e2n"},"content":{"rendered":"

Omni-channel<\/a> c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111a k\u00eanh, \u0111\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Omni channel \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, gi\u00fap b\u1ea1n t\u0103ng doanh thu b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.
Trong b\u1ed1i c\u1ea3nh internet v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o, h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i li\u00ean t\u1ee5c. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u1eadp nh\u1eadt xu h\u01b0\u1edbng v\u00e0 c\u00f3 nh\u1eefng \u1ee9ng ph\u00f3 k\u1ecbp th\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n, c\u1ee5 th\u1ec3 l\u00e0 m\u00f4 h\u00ecnh omni channel. V\u1eady Omni channel l\u00e0 g\u00ec? N\u00ean \u1ee9ng d\u1ee5ng omni channel nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng doanh s\u1ed1 g\u1ea5p \u0111\u00f4i cho c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n?<\/p>\n

\n

>> Xem th\u00eam:\u00a0Chuy\u1ec3n h\u01b0\u1edbng sang m\u00f4 h\u00ecnh omni channel: 3 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/a><\/p>\n

>> Xem th\u00eam:\u00a0B\u00e1n h\u00e0ng \u0111a k\u00eanh: S\u1ef1 kh\u00e1c nhau gi\u1eefa Multi Channel v\u00e0 Omnichannel l\u00e0 g\u00ec?<\/a><\/p>\n<\/blockquote>\n

Omni-channel l\u00e0 g\u00ec?<\/b><\/h2>\n

Omni channel l\u00e0 m\u00f4 h\u00ecnh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u k\u00eanh c\u00f9ng m\u1ed9t l\u00fac nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh th\u1ed1ng nh\u1ea5t, li\u00ean t\u1ee5c v\u00e0 \u0111\u1ed3ng b\u1ed9 c\u1ee7a h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng. Omni channel c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111a k\u00eanh, \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng doanh s\u1ed1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Khi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh omni channel, b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7p li\u1ec1n m\u1ea1ch v\u00e0 nh\u1ea5t qu\u00e1n d\u00f9 \u1edf c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf hay tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.
Trong t\u00ecnh h\u00ecnh hi\u1ec7n nay, tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 m\u1eb7t kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, n\u1ebfu kh\u00f4ng ti\u1ebfp c\u1eadn \u0111a k\u00eanh, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 k\u1ebb thu cu\u1ed9c. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p d\u00f9 quy m\u00f4 nh\u1ecf hay l\u1edbn \u0111\u1ec1u ph\u1ea3i \u00e1p d\u1ee5ng nhu\u1ea7n nhuy\u1ec5n m\u00f4 h\u00ecnh omni channel \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u0103ng t\u00ednh k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

>>> Xem th\u00eam: B\u1ea1n c\u00f3 \u0111ang nh\u1ea7m l\u1eabn gi\u1eefa Omni channel v\u1edbi Multi Channel?<\/a><\/p>\n

V\u00ec sao Omni-channel gi\u00fap b\u1ea1n t\u0103ng doanh thu g\u1ea5p 2 l\u1ea7n?<\/b><\/h2>\n

Khi b\u1ea1n m\u1edf r\u1ed9ng ph\u1ee7 s\u1ed1ng tr\u00ean nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf nh\u01b0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng. V\u1edbi tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n m\u1ecdi l\u00fac m\u1ecdi n\u01a1i t\u1eeb \u201c\u1ea3o\u201d cho \u0111\u1ebfn \u201cth\u1ef1c\u201d. \u0110i\u1ec1u n\u00e0y c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm v\u00e0 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00ec v\u1eady, b\u00e1n h\u00e0ng \u0111a k\u00eanh c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng doanh s\u1ed1 r\u1ea5t hi\u1ec7u qu\u1ea3.
Omni channel c\u0169ng gi\u00fap b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n \u0111\u1ec3 th\u1ea5u hi\u1ec3u ch\u00e2n dung v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e3 h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m hay ch\u01b0a, \u0111i\u1ec1u g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c gi\u00e1 c\u1ea3, h\u1ecd \u0111\u1eb7t h\u00e0ng c\u00f3 kh\u00f3 kh\u0103n hay kh\u00f4ng,…Nh\u01b0 v\u1eady, b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi mua trong ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng cho m\u1ee5c ti\u00eau l\u00e2u d\u00e0i.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: 5 y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng v\u1edbi Omni channel<\/a><\/p>\n

Doanh nghi\u1ec7p trong b\u1ed1i c\u1ea3nh omni-channel: B\u1eaft k\u1ecbp xu h\u01b0\u1edbng hay l\u00e0 ch\u1ebft!<\/b><\/h2>\n

M\u00f4 h\u00ecnh Omni channel kh\u00f4ng ch\u1ec9 th\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty v\u1eeba, nh\u1ecf v\u00e0 r\u1ea5t nh\u1ecf (MSME) m\u00e0 b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i b\u1eaft bu\u1ed9c doanh nghi\u1ec7p l\u1edbn ph\u1ea3i gia nh\u1eadp \u201cs\u00e2n ch\u01a1i th\u1eddi \u0111\u1ea1i\u201d n\u00e0y. C\u00f3 th\u1ec3 th\u1ea5y h\u00e0ng lo\u1ea1t nh\u00e0 b\u00e1n l\u1ebb danh ti\u1ebfng trong n\u01b0\u1edbc \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0: Lotte Mart, FPT Shop, Thegioididong,\u2026 song song v\u1edbi c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf. Ngo\u00e0i ra, ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u1ed1ng nh\u1ea5t tr\u00ean c\u1ea3 online v\u00e0 offline. \u0110\u1ed9ng th\u00e1i n\u00e0y c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng l\u00e0 c\u00e1ch \u1ee9ng ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda t\u1eeb s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Hi\u1ec7p h\u1ed9i B\u00e1n l\u1ebb Vi\u1ec7t Nam d\u1ef1 b\u00e1o m\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u201c\u0111\u01a1n k\u00eanh\u201d s\u1ebd d\u1ea7n b\u1ecb thay th\u1ec3 b\u1edfi b\u00e1n l\u1ebb \u0111a k\u00eanh do s\u1ef1 \u0111\u00f2i h\u1ecfi c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\"omni-channel\"<\/p>\n

Nh\u1eefng \u0111\u00f2i h\u1ecfi n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb b\u1ea3n ch\u1ea5t th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam r\u1ea5t n\u0103ng \u0111\u1ed9ng, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00e2n li\u00ean t\u1ee5c thay \u0111\u1ed5i, bu\u1ed9c c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i khai th\u00e1c v\u00e0 \u0111\u00e1p \u1ee9ng k\u1ecbp th\u1eddi. Theo b\u00e1o c\u00e1o c\u1ee7a Google (2015), 73% kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u00ean internet tr\u01b0\u1edbc khi mua h\u00e0ng, 17% trong s\u1ed1 \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. \u0110\u1ed3ng th\u1eddi, theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Nielsen, ranh gi\u1edbi gi\u1eefa th\u1ef1c v\u00e0 \u1ea3o trong ng\u00e0nh b\u00e1n l\u1ebb \u0111\u00e3 kh\u00f4ng c\u00f2n r\u00f5 r\u1ec7t khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00ean ng\u00f4i. Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1ea1i c\u1eeda h\u00e0ng offline nh\u01b0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng tr\u00ean c\u1eeda h\u00e0ng online. Do \u0111\u00f3, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ph\u1ea3i th\u00edch \u1ee9ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ch\u00ednh s\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng \u201ckh\u00e1ch h\u00e0ng \u0111a k\u00eanh\u201d \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ec v\u1eady, ngay c\u1ea3 khi b\u1ea1n \u0111ang l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh k\u1ebb thua cu\u1ed9c n\u1ebfu kh\u00f4ng c\u1eadp nh\u1eadt v\u00e0 \u00e1p d\u1ee5ng ngay m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111a k\u00eanh – Omni channel.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m<\/h2>\n

>>> 5 th\u00e1ch th\u1ee9c t\u1eeb chu\u1ed7i cung \u1ee9ng th\u1eddi Omni channel: \u0110\u00e2u l\u00e0 gi\u1ea3i ph\u00e1p?<\/a><\/p>\n

>>> Chuy\u1ec3n h\u01b0\u1edbng sang m\u00f4 h\u00ecnh omni channel: 3 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/a><\/p>\n

>>> L\u00e0m th\u1ebf n\u00e0o chuy\u1ec3n t\u1eeb single channel sang omni channel?<\/a><\/p>\n

V\u1ec1 Boxme<\/b>:\u00a0Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>
\n\t\t\t
\n\t\t\t\t\t\tLi\u00ean h\u1ec7 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed
\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Omni-channel c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111a k\u00eanh, \u0111\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Omni channel \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, gi\u00fap b\u1ea1n t\u0103ng doanh thu b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Trong b\u1ed1i c\u1ea3nh internet […]<\/p>\n","protected":false},"author":1,"featured_media":80656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[840,845,847],"tags":[481,374,376,187,482],"class_list":["post-80646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tmdt","category-tips-ban-hang","category-xu-huong","tag-ban-hang-da-kenh","tag-ban-hang-online","tag-ban-hang-truc-tuyen","tag-omni-channel","tag-quan-ly-ton-kho"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80646"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80656"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}