{"id":80632,"date":"2018-04-27T10:04:00","date_gmt":"2018-04-27T03:04:00","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80632"},"modified":"2018-04-27T10:04:00","modified_gmt":"2018-04-27T03:04:00","slug":"lam-sao-chien-thang-buy-box-khi-ban-hang-tren-amazon","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/lam-sao-chien-thang-buy-box-khi-ban-hang-tren-amazon\/","title":{"rendered":"B\u00e1n h\u00e0ng tr\u00ean Amazon: L\u00e0m sao chi\u1ebfn th\u1eafng t\u00ednh n\u0103ng Buy Box v\u1edbi 5 ti\u00eau ch\u00ed t\u1eeb Amazon?"},"content":{"rendered":"<p>B\u00e1n h\u00e0ng tr\u00ean Amazon \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng b\u00e1n h\u00e0ng xuy\u00ean bi\u00ean gi\u1edbi. Theo th\u1ed1ng k\u00ea n\u0103m 2014, h\u01a1n 2 tri\u1ec7u ng\u01b0\u1eddi b\u00e1n tr\u00ean Amazon \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n 1 t\u1ef7 s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 tr\u1ecb h\u00e0ng ch\u1ee5c tri\u1ec7u USD. C\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 c\u1ea1nh tranh tr\u00ean Amazon \u0111\u00e3 ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u1ec3 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh, b\u1ea1n ph\u1ea3i gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 \u01b0u ti\u00ean t\u1eeb Amazon thay v\u00ec \u0111\u1ea7u t\u01b0 cho nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u1eaft \u0111\u1ecf \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Trong \u0111\u00f3, t\u00ednh n\u0103ng Buy Box l\u00e0 m\u1ed9t trong nh\u1eefng quy\u1ec1n l\u1ee3i \u01b0u ti\u00ean c\u1ee7a Amazon d\u00e0nh cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng. Ch\u1ec9 duy nh\u1ea5t m\u1ed9t ng\u01b0\u1eddi b\u00e1n s\u1edf h\u1eefu t\u00ednh n\u0103ng n\u00e0y trong m\u1ed9t kho\u1ea3n th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh v\u1edbi nhi\u1ec1u \u01b0u th\u1ebf n\u1ed5i b\u1eadt.<\/p>\n<p>Buy Box l\u00e0 t\u00ednh n\u0103ng \u01b0u ti\u00ean d\u00e0nh cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean Amazon \u0111\u1ea1t nh\u1eefng y\u00eau c\u1ea7u nh\u1ea5t \u0111\u1ecbnh. V\u1edbi h\u1ed9p Buy Box, khi kh\u00e1ch h\u00e0ng b\u1ea5m v\u00e0o m\u1ee5c chi ti\u1ebft s\u1ea3n ph\u1ea9m s\u1ebd hi\u1ec7n ra khung th\u00f4ng s\u1ed1 v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p v\u1edbi t\u00ednh n\u0103ng \u201cth\u00eam v\u00e0o gi\u1ecf h\u00e0ng\u201d (Add to cart). V\u1edbi t\u00ednh n\u0103ng n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd so s\u00e1nh nhanh gi\u00e1 c\u1ee7a b\u1ea1n v\u1edbi gi\u00e1 c\u1ee7a c\u1eeda h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua s\u1ea3n ph\u1ea9m,\u2026\u0111\u1ec3 n\u1ed5i b\u1eadt l\u1ee3i th\u1ebf c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t chi\u1ebfn th\u1eafng Buy Box t\u1eeb ph\u00eda Amazon?<\/p>\n<div id=\"attachment_80633\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-80633\" class=\"wp-image-80633\" title=\"B\u00e1n h\u00e0ng tr\u00ean Amazon v\u1edbi Buy Box\" src=\"http:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2018\/04\/buy-box.png\" alt=\"B\u00e1n h\u00e0ng tr\u00ean Amazon v\u1edbi Buy Box\" width=\"600\" height=\"410\" srcset=\"https:\/\/boxme.asia\/wp-content\/uploads\/2018\/04\/buy-box.png 600w, https:\/\/boxme.asia\/wp-content\/uploads\/2018\/04\/buy-box-300x205.png 300w, https:\/\/boxme.asia\/wp-content\/uploads\/2018\/04\/buy-box-480x328.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-80633\" class=\"wp-caption-text\">B\u00e1n h\u00e0ng tr\u00ean Amazon v\u1edbi Buy Box (Ngu\u1ed3n \u1ea3nh: Payoneer)<\/p><\/div>\n<h2><strong>1\/ L\u00ean k\u1ebf ho\u1ea1ch gi\u00e0nh phi\u1ebfu b\u1ea7u ng\u01b0\u1eddi b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc t\u1eeb ph\u00eda ng\u01b0\u1eddi b\u00e1n<\/strong>.<\/h2>\n<p>N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady v\u00e0 b\u00ecnh ch\u1ecdn, b\u1ea1n kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb ph\u00eda Amazon, Khi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c b\u00ecnh ch\u1ecdn cao nh\u1ea5t, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i s\u1eed d\u1ee5ng Buy Boxme. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n quan t\u00e2m c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n<ul>\n<li><strong>Perfecr Order Performance (POP):<\/strong> T\u1ec9 l\u1ec7 \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn v\u00e0 x\u1eed l\u00fd m\u00e0 kh\u00f4ng x\u1ea3y ra v\u1ea5n \u0111\u1ec1.<\/li>\n<li><strong>Order Defect Rate (ODR):<\/strong> T\u1ec9 l\u1ec7 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng nh\u1eadn ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c.<\/li>\n<li><strong>Pre-Fulfillment Cancellation Rate<\/strong>: S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m trong kho.<\/li>\n<li><strong>Last Ship Rate<\/strong>: L\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn t\u1eeb ng\u00e0y \u0111\u00e3 \u1ea5n \u0111\u1ecbnh ng\u00e0y giao h\u00e0ng.<\/li>\n<li><strong>Percent of Orders Refunded:<\/strong> T\u1ec9 l\u1ec7 ho\u00e0n h\u00e0ng<\/li>\n<\/ul>\n<h2><strong>2\/ S\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng.<\/strong><\/h2>\n<p>Nh\u1eefng c\u1eeda h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 FBA th\u01b0\u1eddng c\u00f3 c\u01a1 h\u1ed9i chi\u1ebfn th\u1eafng nhi\u1ec1u h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u1ef1 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng trung gian m\u00e0 kh\u00f4ng ph\u1ea3i d\u1ecbch v\u1ee5 c\u1ee7a Amazon. Ch\u00ednh s\u00e1ch c\u1ee7a Amazon \u01b0u \u00e1i r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi th\u00e0nh vi\u00ean FBA trong vi\u1ec7c xem x\u00e9t \u0111i\u1ec1u ki\u1ec7n nh\u1eadn \u0111\u01b0\u1ee3c Buy Box.<\/p>\n<h2><strong>3\/ \u0110\u1eb7t gi\u00e1 th\u1ea5p h\u01a1n<\/strong>.<\/h2>\n<p>H\u00e3y h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ed5ng gi\u00e1 (bao g\u1ed3m ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0 ti\u1ec1n thu\u1ebf) c\u1ee7a b\u1ea1n c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c. Khi gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc b\u1ed5 sung h\u00e0ng h\u00f3a v\u00e0o kho v\u00ec nhu c\u1ea7u c\u00f3 th\u1ec3 t\u0103ng l\u00ean nhanh ch\u00f3ng.<\/p>\n<h2><strong>4\/ R\u00fat ng\u1eafn th\u1eddi gian giao h\u00e0ng<\/strong>.<\/h2>\n<p>Th\u1eddi gian v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c chi\u1ebfn th\u1eafng Buy Box. \u0110\u00e2y c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng th\u1eadt nhanh ch\u00f3ng \u0111\u1ec3 qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n r\u00fat ng\u1eafn. Amazon c\u00f3 c\u00e1c khung th\u1eddi gian v\u1eadn chuy\u1ec3n sau: 0 \u2013 2 ng\u00e0y, 3 \u2013 7 ng\u00e0y, 8 \u2013 13 ng\u00e0y v\u00e0 14 ng\u00e0y.<\/p>\n<h2><strong>5\/ Duy tr\u00ec s\u1ed1 d\u01b0 t\u1ed3n kho.<\/strong><\/h2>\n<p>Th\u1eadt \u0111\u00e1ng ti\u1ebfc n\u1ebfu kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u nh\u01b0ng c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n l\u1ea1i h\u1ebft h\u00e0ng, Amazon s\u1ebd \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi mua \u0111\u1ebfn c\u1eeda h\u00e0ng kh\u00e1c. M\u1eb7t kh\u00e1c, n\u1ebfu r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng h\u1ebft h\u00e0ng, b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n gi\u00e0nh Buy Box. V\u00ec v\u1eady, h\u00e3y lu\u00f4n <a href=\"https:\/\/blog.boxme.asia\/vi\/3-meo-quan-li-ton-kho-tren-amazon-fba\/\" target=\"_blank\" rel=\"noopener noreferrer\">qu\u1ea3n l\u00ed t\u1ed3n kho<\/a> n\u1ebfu b\u1ea1n mu\u1ed1n chi\u1ebfn th\u1eafng Buy Box.<br \/>\nTr\u00ean \u0111\u00e2y l\u00e0 5 ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 b\u1ea1n chi\u1ebfn th\u1eafng trong cu\u1ed9c \u0111ua gi\u00e0nh t\u00ednh n\u0103ng Buy Box. T\u00ednh n\u0103ng \u201cquy\u1ec1n l\u1ef1c\u201d n\u00e0y s\u1ebd l\u00e0 l\u1ee3i th\u1ebf l\u1edbn cho b\u1ea1n khi b\u00e1n h\u00e0ng tr\u00ean Amazon. H\u00e3y kh\u1edfi \u0111\u1ed9ng ngay v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi duy nh\u1ea5t chi\u1ebfn th\u1eafng Buy Box \u0111\u1ec3 t\u0103ng doanh s\u1ed1 v\u01b0\u1ee3t tr\u1ed9i cho c\u1eeda h\u00e0ng.<\/p>\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/blog.boxme.asia\/vi\/9-meo-tang-doanh-thu-cho-cua-hang-amazon-fba\/\" target=\"_blank\" rel=\"noopener noreferrer\">9 m\u1eb9o t\u0103ng doanh s\u1ed1 cho c\u1eeda h\u00e0ng Amazon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1n h\u00e0ng tr\u00ean Amazon \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng b\u00e1n h\u00e0ng xuy\u00ean bi\u00ean gi\u1edbi. Theo th\u1ed1ng k\u00ea n\u0103m 2014, h\u01a1n 2 tri\u1ec7u ng\u01b0\u1eddi b\u00e1n tr\u00ean Amazon \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n 1 t\u1ef7 s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 tr\u1ecb h\u00e0ng ch\u1ee5c tri\u1ec7u USD. C\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 c\u1ea1nh tranh tr\u00ean Amazon \u0111\u00e3 ng\u00e0y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":80617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[840,845],"tags":[218,380,376,381,176],"class_list":["post-80632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tmdt","category-tips-ban-hang","tag-amazon","tag-ban-hang-tren-amazon","tag-ban-hang-truc-tuyen","tag-ban-hang-xuyen-bien-gioi","tag-cross-border"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80632"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80617"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}