{"id":80614,"date":"2018-04-24T10:44:26","date_gmt":"2018-04-24T03:44:26","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80614"},"modified":"2018-04-24T10:44:26","modified_gmt":"2018-04-24T03:44:26","slug":"9-meo-tang-doanh-thu-cho-cua-hang-amazon-fba","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/9-meo-tang-doanh-thu-cho-cua-hang-amazon-fba\/","title":{"rendered":"B\u00e1n h\u00e0ng FBA: 9 m\u1eb9o t\u0103ng doanh thu cho c\u1eeda h\u00e0ng Amazon"},"content":{"rendered":"

Amazon \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t quen thu\u1ed9c v\u1edbi c\u1ed9ng \u0111\u1ed3ng b\u00e1n h\u00e0ng xuy\u00ean bi\u00ean gi\u1edbi. Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n tr\u00ean Amazon, do \u0111\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng cao. \u0110\u1ec3 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 t\u0103ng doanh thu hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n bi\u1ebft nhi\u1ec1u th\u1ee7 thu\u1eadt v\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng t\u1ed1t h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 9 l\u1eddi khuy\u00ean d\u00e0nh cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean Amazon:<\/p>\n

1\/ T\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm cho m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean Amazon r\u1ea5t nhi\u1ec1u, c\u1ea1nh tranh cao. V\u00ec v\u1eady \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00ec tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n trong danh s\u00e1ch t\u00ecm ki\u1ebfm. B\u1ea1n c\u00f3 th\u1ec3 <\/span>d\u1ef1a tr\u00ean h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e2n t\u00edc<\/b>h. Kh\u00e1ch h\u00e0ng tr\u00ean Amazon th\u01b0\u1eddng t\u00ecm ki\u1ebfm theo 2 c\u00e1ch sau: <\/span>T\u00ecm ki\u1ebfm s\u00e2u theo th\u01b0 m\u1ee5c<\/b> t\u00ecm ki\u1ebfm t\u1eeb l\u1edbn \u0111\u1ebfn nh\u1ecf (Ng\u00e0nh h\u00e0ng >> S\u1ea3n ph\u1ea9m >> K\u00edch c\u1ee1 >> M\u00e0u s\u1eafc) v\u00e0 <\/span>t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 v\u1edbi t\u1eeb kh\u00f3a h\u1eb9p<\/b> (Ch\u1eb3ng h\u1ea1n nh\u01b0 D\u00e2y ngu\u1ed3n AC cho TV LCD VIZIO 10 feet). T\u1eeb 2 h\u00e0nh vi t\u00ecm ki\u1ebfm tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u t\u00ecm ki\u1ebfm th\u00f4ng qua m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m th\u1eadt ch\u00ednh x\u00e1c v\u00e0 nhi\u1ec1u th\u00f4ng tin nh\u1ea5t c\u00f3 th\u1ec3.<\/span>
\nPh\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u1ea7n bao g\u1ed3m <\/span>ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 chi ti\u1ebft, m\u00e3 s\u1ed1 s\u1ea3n ph\u1ea9m, c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn, k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc<\/b>. Nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd bao ph\u1ee7 \u0111\u01b0\u1ee3c n\u1ed9i dung t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap h\u1ecd truy c\u1eadp v\u00e0o c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

2\/ <\/strong>\u0110\u1eb7t gi\u00e1 c\u1ea1nh tranh<\/b><\/h2>\n

Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm tr\u00ean Amazon \u0111\u1ec3 \u0111\u01b0\u1ee3c mua s\u1eafm v\u1edbi gi\u00e1 t\u1ed1t h\u01a1n. V\u00ec v\u1eady, gi\u00e1 c\u1ea3 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y mua h\u00e0ng nhanh v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110\u1ec3 chi\u1ebfn th\u1eafng v\u1ec1 gi\u00e1 tr\u00ean Amazon, b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u c\u00e1c kho\u1ea3ng gi\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea5p h\u01a1n \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i hi\u1ec3n th\u1ecb trong b\u1ea3ng t\u00ecm ki\u1ebfm. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng <\/span>Amazon\u2018s Match Low Price<\/b><\/a> \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadp m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t tr\u00ean Amazon.com \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 ph\u00f9 h\u1ee3p. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n lu\u00f4n c\u00f3 m\u1ee9c gi\u00e1 c\u1ea1nh tranh nh\u1ea5t tr\u00ean Amazon.<\/span><\/p>\n

3\/ \u0110\u1ea7u t\u01b0 s\u1ea3n ph\u1ea9m chuy\u00ean nghi\u1ec7p<\/b><\/h2>\n

Khi mua h\u00e0ng online, h\u00ecnh \u1ea3nh ho\u1eb7c video l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m. N\u1ebfu n\u1eafm r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m, ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd cao h\u01a1n v\u00e0 h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, b\u1ea1n c\u1ea7n \u0111\u1ea7u t\u01b0 h\u00ecnh \u1ea3nh ch\u00e2n th\u1eadt, ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y th\u1eadt chuy\u00ean nghi\u1ec7p. H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u1ea3m b\u1ea3o l\u00e0 h\u00ecnh \u1ea3nh m\u1edbi nh\u1ea5t, \u0111\u01b0\u1ee3c ch\u1ee5p \u1edf nhi\u1ec1u g\u00f3c c\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m b\u1eb1ng m\u00e1y \u1ea3nh k\u1ef9 thu\u1eadt. H\u00ecnh \u1ea3nh gi\u00fap c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/span><\/p>\n

4\/ C\u1ed1 g\u1eafng s\u1edf h\u1eefu h\u1ed9p Buy Box<\/b><\/h2>\n

M\u1ecdi ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean Amazon \u0111\u1ec1u c\u1ed1 g\u1eafng s\u1edf h\u1eefu Buy Box t\u1eeb Amazon. Buy Box l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng h\u1ed9p tr\u00ean trang chi ti\u1ebft s\u1ea3n ph\u1ea9m, ch\u1ee9a nh\u1eefng th\u00f4ng s\u1ed1 v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n. Ch\u1ee9c n\u0103ng n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng th\u00eam v\u00e0o gi\u1ecf h\u00e0ng s\u1ea3n ph\u1ea9m \u0111ang xem, v\u00ec v\u1eady hi\u1ec7u qu\u1ea3 doanh s\u1ed1 c\u1ee7a b\u1ea1n s\u1ebd v\u01b0\u1ee3t tr\u1ed9i h\u01a1n.<\/span>
\n\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c quy\u1ec1n h\u1ea1n s\u1eed d\u1ee5ng t\u00ednh n\u0103ng Buy Box, b\u1ea1n ph\u1ea3i th\u1ecfa r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3 t\u1eeb Amazon<\/a>. C\u00e1c \u0111i\u1ec1u ki\u1ec7n xem x\u00e9t Buy Box bao g\u1ed3m m\u1ee9c gi\u00e1 c\u1ea1nh tranh, t\u1ed1i \u01b0u qu\u1ea3n l\u00fd t\u1ed3n kho, nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng, x\u1ebfp h\u1ea1ng ng\u01b0\u1eddi b\u00e1n v\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi mua v\u1ec1 c\u1eeda h\u00e0ng.<\/span><\/p>\n

<\/b>5\/ C\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1eeda h\u00e0ng<\/b><\/h2>\n

N\u1ebfu b\u1ea1n mong mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn s\u1ea3n ph\u1ea9m m\u1ed7i ng\u00e0y, b\u1ea1n ph\u1ea3i theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1eeda h\u00e0ng m\u1ed7i ng\u00e0y. Nh\u1edd \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n v\u00e0 ti\u1ebfp t\u1ee5c n\u00e2ng cao kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng. Nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n ch\u00fa \u00fd bao g\u1ed3m: T\u1ec9 l\u1ec7 t\u0103ng gi\u1ea3m doanh thu, t\u1ef7 l\u1ec7 ho\u00e0n h\u00e0ng, \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi b\u00e1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng. <\/span><\/p>\n

6\/ Lu\u00f4n tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh c\u1ee7a Amazon<\/b><\/h2>\n

Khi b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, k\u1ec3 c\u1ea3 Amazon, b\u1ea1n ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c qui \u0111\u1ecbnh c\u1ee7a Amazon. B\u1ea1n n\u00ean theo d\u00f5i c\u00e1c th\u00f4ng b\u00e1o v\u00e0 c\u1eadp nh\u1eadt c\u00e1c ch\u00ednh s\u00e1ch m\u1edbi t\u1eeb Amazon \u0111\u1ec3 kh\u00f4ng m\u1eafc nh\u1eefng sai l\u1ea7m \u0111\u00e1ng ti\u1ebfc. N\u1ebfu kh\u00f4ng l\u00e0m \u0111\u00fang qui \u0111\u1ecbnh c\u1ee7a Amazon, t\u00e0i kho\u1ea3n b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 v\u00f4 hi\u1ec7u h\u00f3a, b\u1ecb ph\u1ea1t ho\u1eb7c b\u1ecb t\u1ea1m ng\u1eebng ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n

7\/ <\/strong>T\u1eadn d\u1ee5ng l\u1ee3i t\u1eeb \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng (Product Reviews)<\/b><\/h2>\n

C\u00e1c \u0111\u00e1nh gi\u00e1 tr\u00ean Amazon c\u00f3 th\u1ec3 chia th\u00e0nh 2 d\u1ea1ng: \u0110\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u00f3 th\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c l\u00e0m m\u1ea5t ni\u1ec1m tin ph\u00eda kh\u00e1ch h\u00e0ng, gi\u1ea3m thi\u1ec3u doanh s\u1ed1. \u0110i\u1ec1u \u0111\u00e1ng ti\u1ebfc l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ki\u1ebfm so\u00e1t nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 sau m\u1ed7i l\u1ea7n mua h\u00e0ng. Khi ho\u00e0n t\u1ea5t giao h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u00e1nh gi\u00e1 nh\u1eb1m m\u1ee5c \u0111\u00edch c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng. Nh\u1eefng email n\u00e0y r\u1ea5t thi\u1ec7n ch\u00ed n\u00ean kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ti\u1ebfc \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c cho b\u1ea1n.<\/span><\/p>\n

8\/ Qu\u1ea3n l\u00ed t\u1ed3n kho<\/b><\/h2>\n

Khi b\u1ea1n kinh doanh tr\u1ef1c tuy\u1ebfn, b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o qu\u1ea3n l\u00ed t\u1ed3n kho hi\u1ec7u qu\u1ea3. N\u1ebfu m\u1ed9t m\u1eb7t h\u00e0ng \u0111\u0103ng b\u00e1n g\u1eb7p tr\u01b0\u1eddng h\u1ee3p h\u1ebft h\u00e0ng b\u1ea5t ng\u1edd, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb Amazon ph\u1ea1t v\u00e0 c\u1ea3nh c\u00e1o. Vi\u1ec7c qu\u1ea3n l\u00fd t\u1ed3n kho l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 b\u00e1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00ednh n\u0103ng Buy Box tr\u00ean Amazon. Do \u0111\u00f3, b\u1ea1n lu\u00f4n ph\u1ea3i c\u00e2p nh\u1eadt t\u1ed3n kho c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i \u0111\u01a1n h\u00e0ng v\u00e0 h\u1ebft h\u00e0ng b\u1ea5t ng\u1edd.<\/span>
\nB\u00e0i vi\u1ebft li\u00ean quan: Qu\u1ea3n l\u00ed t\u1ed3n kho b\u1eb1ng nguy\u00ean t\u1eafc ABC v\u00e0 XYZ<\/a><\/p>\n

9\/ S\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Fulfillment by Amazon (FBA)<\/b><\/h2>\n

Ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0nh nhanh ch\u00f3ng, ch\u00ednh x\u00e1c l\u00e0 c\u00f4ng vi\u1ec7c r\u1ea5t quan tr\u1ecdng khi b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn. N\u1ebfu vi\u1ec7c chu\u1ea9n b\u1ecb h\u00e0ng h\u00f3a v\u00e0 giao h\u00e0ng c\u00f3 v\u1ea5n \u0111\u1ec1, b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i khi duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u01b0ng b\u1ea1n kh\u00f4ng \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u1ef1 m\u00ecnh th\u1ef1c hi\u1ec7n th\u00ec n\u00ean l\u00e0m th\u1ebf n\u00e0o?<\/span>
\nAmazon cung c\u1ea5p d\u1ecbch v\u1ee5 FBA h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi b\u00e1n kh\u1eafp th\u1ebf gi\u1edbi. Cho \u0111\u1ebfn hi\u1ec7n nay, FBA v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o nh\u1ea5t d\u00e0nh cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean Amazon. Theo \u0111\u00f3, FBA s\u1ebd ti\u1ebfp nh\u1eadn h\u00e0ng t\u1eeb ng\u01b0\u1eddi b\u00e1n h\u00e0ng to\u00e0n c\u1ea7u, l\u01b0u kho v\u00e0 giao h\u00e0ng khi c\u00f3 \u0111\u01a1n h\u00e0ng ph\u00e1t sinh. FBA gi\u00fap b\u1ea1n y\u00ean t\u00e2m v\u1ec1 v\u1ea5n \u0111\u1ec1 h\u00e0ng h\u00f3a \u0111\u1ec3 t\u1eadp trung th\u1eddi gian t\u0103ng doanh s\u1ed1 tr\u00ean Amazon.<\/span>
\nB\u1ea1n c\u00f3 mu\u1ed1n nh\u1eadp kho Amazon ngay b\u00e2y gi\u1edd v\u1edbi d\u1ecbch v\u1ee5 FBA? D\u1ecbch v\u1ee5 Pre-FBA t\u1eeb Boxme s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a h\u00e0ng sang M\u1ef9 v\u00e0 nh\u1eadp kho ngay v\u1edbi c\u00e1c l\u1ee3i th\u1ebf sau: <\/span><\/p>\n