{"id":80409,"date":"2018-03-26T16:44:15","date_gmt":"2018-03-26T09:44:15","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80409"},"modified":"2018-03-26T16:44:15","modified_gmt":"2018-03-26T09:44:15","slug":"cuc-dien-thi-truong-thuong-mai-dien-tu-khi-amazon-vao-viet-nam","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/cuc-dien-thi-truong-thuong-mai-dien-tu-khi-amazon-vao-viet-nam\/","title":{"rendered":"Amazon v\u00e0o Vi\u1ec7t Nam: C\u1ee5c di\u1ec7n th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 thay \u0111\u1ed5i?"},"content":{"rendered":"

Trong m\u1eaft nh\u1eefng \u0111\u1ea1i gia th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 thua l\u1ed7, tuy nhi\u00ean theo th\u1eddi gian th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edfng th\u00e0nh, nh\u1eefng doanh nghi\u1ec7p c\u00f2n tr\u1ee5 v\u1eefng ch\u1eafc ch\u1eafn s\u1ebd h\u00e1i qu\u1ea3 ng\u1ecdt.<\/b>
\nSau Alibaba v\u00e0 Tencent, th\u00f4ng tin \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d Amazon tham gia th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111ang g\u00e2y x\u00f4n xao gi\u1edbi kinh doanh g\u1ea7n \u0111\u00e2y. Li\u1ec7u th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed thay \u0111\u1ed5i ra sao v\u1edbi th\u00f4ng tin n\u00e0y?<\/span><\/p>\n

H\u01b0\u1edbng \u0111i kh\u00e1c so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7<\/b>
\nAmazon hi\u1ec7n v\u1eabn ch\u01b0a c\u00f3 x\u00e1c nh\u1eadn ch\u00ednh th\u1ee9c v\u1ec1<\/span> vi\u1ec7c <\/span>gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tuy nhi\u00ean, t\u1ea1i Di\u1ec5n \u0111\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2018 (VOBF 2018), \u00f4ng Gijae Seong, \u0111\u1ea1i di\u1ec7n t\u1eeb Amazon Singapore b\u00e0y t\u1ecf m\u1ed1i quan t\u00e2m \u0111\u1ebfn t\u00ecnh h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

\"\u00d4ng

\u00d4ng Gijae Seong, \u0111\u1ea1i di\u1ec7n t\u1eeb Amazon Singapore b\u00e0y t\u1ecf m\u1ed1i quan t\u00e2m \u0111\u1ebfn t\u00ecnh h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam.<\/p><\/div>\n

Qua nhi\u1ec1u bu\u1ed5i trao \u0111\u1ed5i v\u00e0 l\u00e0m vi\u1ec7c, \u00f4ng Nguy\u1ec5n Ng\u1ecdc D\u0169ng, \u0111\u1ea1i di\u1ec7n t\u1eeb Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (VECOM) cho r\u1eb1ng Amazon s\u1ebd s\u1edbm ch\u00ednh th\u1ee9c gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong th\u1eddi gian s\u1eafp t\u1edbi. Nh\u01b0ng \u201c\u00f4ng l\u1edbn\u201d \u0111\u1ebfn t\u1eeb M\u1ef9 n\u00e0y s\u1ebd c\u00f3 l\u1ed1i \u0111i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c trong \u201cs\u00e2n ch\u01a1i\u201d th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, kh\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u01b0 Alibaba, JD hay Tencent. <\/span><\/p>\n

Theo \u00f4ng D\u0169ng, Amazon s\u1ebd th\u00f4ng qua \u0111\u1ea1i di\u1ec7n t\u1eeb Vi\u1ec7t Nam \u0111\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi Vi\u1ec7t b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd. N\u1ebfu Alibaba t\u1ea5n c\u00f4ng tr\u1ef1c ti\u1ebfp v\u00e0o th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam b\u1eb1ng vi\u1ec7c kh\u00f4ng ng\u1eebng r\u00f3t v\u1ed1n v\u00e0o Lazada, JD \u0111\u1ea7u t\u01b0 v\u00e0o Tiki, Tencent \u0111ang n\u1ed5 l\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o Shopee th\u00ec Amazon s\u1ebd kh\u00f4ng tr\u1ef1c ti\u1ebfp tham gia v\u00e0o cu\u1ed9c chi\u1ebfn hi\u1ec7n t\u1ea1i. Thay v\u00e0o \u0111\u00f3, Amazon s\u1ebd kh\u00f4ng ng\u1eebng h\u01b0\u1edbng nghi\u1ec7p c\u00e1c doanh nghi\u1ec7p xu\u1ea5t kh\u1ea9u tr\u1ef1c tuy\u1ebfn v\u00e0 b\u00e1n h\u00e0ng xuy\u00ean bi\u00ean gi\u1edbi qua c\u1ed5ng Amazon. D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi b\u00e1n v\u1eabn l\u00e0 m\u00f4 h\u00ecnh Fulfillment by Amazon (FBA), ngh\u0129a l\u00e0 Amazon s\u1ebd th\u1ef1c hi\u1ec7n l\u01b0u kho, x\u1eed l\u00fd h\u00e0ng h\u00f3a, \u0111\u00f3ng g\u00f3i v\u00e0 giao h\u00e0ng kh\u1eafp th\u1ebf gi\u1edbi. T\u1eadp \u0111o\u00e0n n\u00e0y tr\u01b0\u1edbc m\u1eaft s\u1ebd kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ri\u00eang t\u1ea1i Vi\u1ec7t Nam v\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng kh\u00e1ch h\u00e0ng cho th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc.<\/span><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: Amazon d\u1ef1 \u0111\u1ecbnh l\u00e0m g\u00ec khi “\u0111\u1ed5 b\u1ed9” v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam?<\/a><\/strong><\/p>\n

C\u1ee5c di\u1ec7n th\u1ecb tr\u01b0\u1eddng li\u1ec7u c\u00f3 thay \u0111\u1ed5i?<\/b>
\nTh\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u01b0\u1edbc \u0111ang l\u00e0 cu\u1ed9c chi\u1ebfn kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c doanh nghi\u1ec7p. Th\u1ed1ng k\u00ea cho th\u1ea5y, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u1ea1t 20% (ri\u00eang 2017 \u0111\u1ea1t 25%). Theo \u0111\u00f3, ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y nh\u1eb1m \u0111\u1ed1i ph\u00f3 v\u1edbi t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i. Theo s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea t\u1eeb SimilarWeb, Lazada hi\u1ec7n kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 trong kh\u00eda c\u1ea1nh e-marketplace v\u00e0 trong th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00f3i chung. Ti\u1ebfp \u0111\u1ebfn l\u00e0 nh\u1eefng c\u00e1i t\u00ean nh\u01b0 thegioididong, Tiki,\u2026<\/span><\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y, n\u1ebfu Amazon v\u1eabn \u0111i theo chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp, c\u1ee5c di\u1ec7n th\u1ecb tr\u01b0\u1eddng \u1edf hi\u1ec7n t\u1ea1i v\u1eabn kh\u00f4ng c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i. Tuy nhi\u00ean, gi\u1edbi ph\u00e2n t\u00edch cho r\u1eb1ng, \u0111i\u1ec1u n\u00e0y s\u1ebd thay \u0111\u1ed5i sau v\u00e0i n\u0103m Amazon c\u00f3 b\u01b0\u1edbc \u0111i ch\u00ednh th\u1ee9c t\u1ea1i Vi\u1ec7t Nam. Theo \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c \u201ckh\u00e1c bi\u1ec7t\u201d c\u00f3 th\u1ec3 l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u trong k\u1ebf ho\u1ea1ch c\u1ee7a Amazon. <\/span><\/p>\n

Sau khi x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c th\u00e0nh vi\u00ean thu\u1ed9c VECOM, kh\u1ea3 n\u0103ng l\u1edbn Amazon s\u1ebd chuy\u1ec3n h\u01b0\u1edbng x\u00e2m nh\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng marketplace, \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp v\u1edbi Alibaba (Lazada) v\u00e0 Tencent (Shopee). \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 th\u1eed nghi\u1ec7m c\u1ee7a Amazon \u0111\u1ec3 l\u00e0m \u0111\u00f2n b\u1ea9y t\u1ea5n c\u00f4ng th\u1ecb tr\u01b0\u1eddng c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 v\u00e0 Nh\u1eadt B\u1ea3n. \u0110\u1ed9ng th\u00e1i n\u00e0y l\u00e0 \u0111i\u1ec1u d\u1ec5 hi\u1ec3u khi ng\u00e0y c\u00e0ng nhi\u1ec1u \u0111\u1ea1i gia TM\u0110T \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1. S\u1ef1 ph\u00e1t tri\u1ec3n sau mu\u1ed9n v\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng TM\u0110T ch\u01b0a ho\u00e0n thi\u1ec7n l\u00e0 \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n t\u1ea1i khu v\u1ef1c n\u00e0y.<\/span><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2018 khu v\u1ef1c \u0110\u00f4ng Nam \u00c1<\/a><\/strong><\/p>\n

Nh\u01b0 v\u1eady, c\u1ee5c di\u1ec7n th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 s\u1ebd thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 n\u1ebfu Amazon th\u1eadt s\u1ef1 c\u00f3 nh\u1eefng cu\u1ed9c th\u00f4n t\u00ednh nh\u01b0 ph\u00e2n t\u00edch c\u1ee7a gi\u1edbi chuy\u00ean gia. Trong th\u1ef1c t\u1ebf, Amazon v\u1eabn c\u00f3 \u01b0u th\u1ebf l\u1edbn khi x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. \u00d4ng Gijae Seong kh\u1eb3ng \u0111\u1ecbnh Amazon thu\u1ed9c top nh\u1eefng trang web \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ec1n t\u1ea3ng 300 tri\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb 180 qu\u1ed1c gia l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m h\u1ea5p d\u1eabn thu h\u00fat gi\u1edbi kinh doanh Vi\u1ec7t Nam. Ng\u01b0\u1eddi Vi\u1ec7t Nam c\u0169ng d\u00e0nh s\u1ef1 quan t\u00e2m l\u1edbn cho n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng to\u00e0n c\u1ea7u n\u00e0y. <\/span>
\nM\u1eb7t kh\u00e1c, n\u1ebfu Amazon mu\u1ed1n x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh FBA ngay tr\u00ean \u0111\u1ea5t Vi\u1ec7t, \u0111i\u1ec1u n\u00e0y c\u0169ng kh\u00f4ng h\u1ec1 kh\u00f3 kh\u0103n. H\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u00e0n thi\u1ec7n t\u1eeb h\u1ec7 th\u1ed1ng mua h\u00e0ng \u0111\u1ebfn chu\u1ed7i cung \u1ee9ng v\u00e0 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng v\u1eabn ch\u01b0a th\u1eadt s\u1ef1 ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam do \u0111i\u1ec1u ki\u1ec7n v\u1ec1 ngu\u1ed3n l\u1ef1c c\u1ee7a c\u00e1c doanh nghi\u1ec7p. V\u00ec v\u1eady, n\u1ebfu Amazon x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng ho\u00e0n thi\u1ec7n th\u00ec s\u1ebd ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c m\u1ecdi ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1eeb \u0111\u00f3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh. <\/span><\/p>\n

C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Lazada v\u00e0 Tiki \u0111\u1ec1u x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng fulfillment ri\u00eang \u0111\u1ec3 ph\u1ee5c v\u1ee5 kinh doanh. C\u00e1c doanh nghi\u1ec7p kh\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c cung c\u1ea5p d\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng ho\u1eb7c v\u1eadn chuy\u1ec3n khi c\u00f3 \u0111\u01a1n h\u00e0ng ph\u00e1t sinh. M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a BoxMe v\u1edbi vai tr\u00f2 \u0111\u01a1n v\u1ecb x\u1eed l\u00fd ph\u1ea7n fulfillment, bao g\u1ed3m t\u1eeb nh\u1eadn \u0111\u01a1n, \u0111\u00f3ng g\u00f3i, v\u00e0 chuy\u1ec3n h\u00e0ng thu h\u1ed9 (COD) \u0111\u1ebfn kh\u00e1ch h\u00e0ng cu\u1ed1i. Tuy nhi\u00ean, ch\u1ee7 y\u1ebfu doanh nghi\u1ec7p v\u1eabn t\u1eadp trung v\u00e0o m\u1ea3ng gi\u00fap \u0111\u1ee1 c\u00e1c doanh nghi\u1ec7p b\u00e1n h\u00e0ng xuy\u00ean bi\u00ean gi\u1edbi do s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf trong m\u1ea3ng h\u1eadu c\u1ea7n c\u00f2n kh\u00e1 m\u1edbi m\u1ebb n\u00e0y. <\/span><\/p>\n

Tuy nhi\u00ean, n\u1ebfu \u0111\u00fang nh\u01b0 d\u1ef1 \u0111o\u00e1n, Amazon s\u1ebd tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi \u0111\u1ebfn sau\u201d trong cu\u1ed9c chi\u1ebfn n\u00e0y. Li\u1ec7u Amazon c\u00f3 \u0111\u1ee7 s\u1ee9c l\u00e0m thay \u0111\u1ed5i c\u1ee5c di\u1ec7n th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 d\u1eabn \u0111\u1ea7u cu\u1ed9c chi\u1ebfn thay th\u1ebf Alibaba t\u1ea1i Vi\u1ec7t Nam?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong m\u1eaft nh\u1eefng \u0111\u1ea1i gia th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 thua l\u1ed7, tuy nhi\u00ean theo th\u1eddi gian th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edfng th\u00e0nh, nh\u1eefng doanh nghi\u1ec7p c\u00f2n tr\u1ee5 v\u1eefng ch\u1eafc ch\u1eafn s\u1ebd h\u00e1i qu\u1ea3 ng\u1ecdt. Sau Alibaba v\u00e0 Tencent, th\u00f4ng tin \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":80412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840],"tags":[218,451],"class_list":["post-80409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt","tag-amazon","tag-ban-hang-hieu-qua"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80409"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80412"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}