{"id":80405,"date":"2018-03-26T16:26:51","date_gmt":"2018-03-26T09:26:51","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80405"},"modified":"2018-03-26T16:26:51","modified_gmt":"2018-03-26T09:26:51","slug":"amazon-du-tinh-gi-khi-tham-gia-vao-thi-truong-thuong-mai-dien-tu-viet-nam","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/amazon-du-tinh-gi-khi-tham-gia-vao-thi-truong-thuong-mai-dien-tu-viet-nam\/","title":{"rendered":"Amazon d\u1ef1 t\u00ednh g\u00ec khi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam?"},"content":{"rendered":"

Kh\u00e1c v\u1edbi suy ngh\u0129 c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi, Amazon tham gia th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1ch m\u00e0 Alibaba \u0111\u1ea7u t\u01b0 v\u00e0o Lazada, JD r\u00f3t v\u1ed1n v\u00e0o Tiki. <\/b><\/p>\n

Tuy v\u1eabn ch\u01b0a c\u00f3 th\u00f4ng b\u00e1o ch\u00ednh th\u1ee9c c\u1ee7a Amazon, nh\u01b0ng theo \u00f4ng Nguy\u1ec5n Ng\u1ecdc D\u0169ng, ph\u00f3 ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), nhi\u1ec1u kh\u1ea3 n\u0103ng Amazon s\u1ebd ch\u1ecdn Vi\u1ec7t Nam \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng to\u00e0n c\u1ea7u. <\/span><\/p>\n

“Ph\u00eda Amazon nh\u1eadn th\u1ea5y c\u00f3 r\u1ea5t nhi\u1ec1u website nh\u1eadn \u0111\u01a1n mua h\u00e0ng v\u1ec1 Vi\u1ec7t Nam, trong khi \u0111\u00f3, \u1edf chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 doanh nghi\u1ec7p Vi\u1ec7t Nam n\u00e0o rao b\u00e1n s\u1ea3n ph\u1ea9m tr\u00ean Amazon. V\u00ec v\u1eady, h\u1ecd mu\u1ed1n th\u00fac \u0111\u1ea9y theo chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, ngh\u0129a l\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m Vi\u1ec7t Nam ra to\u00e0n c\u1ea7u”, \u00f4ng D\u0169ng cho bi\u1ebft.<\/span><\/p>\n

C\u0169ng theo \u00f4ng D\u0169ng, Amazon s\u1ebd kh\u00f4ng tham gia v\u00e0o cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 Lazada, Tiki hay Adayroi. C\u00f4ng ty kh\u00f4ng x\u00e2y d\u1ef1ng website ri\u00eang t\u1ea1i Vi\u1ec7t Nam. Thay v\u00e0o \u0111\u00f3, Amazon s\u1ebd ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ea1i di\u1ec7n c\u1ee7a Vi\u1ec7t Nam \u0111\u1ec3 \u0111\u01b0a chuy\u00ean gia, gi\u00e1o tr\u00ecnh v\u1ec1 Vi\u1ec7t Nam h\u01b0\u1edbng nghi\u1ec7p, h\u01b0\u1edbng d\u1eabn xu\u1ea5t \u2013 nh\u1eadp kh\u1ea9u tr\u1ef1c tuy\u1ebfn, b\u00e1n h\u00e0ng to\u00e0n c\u1ea7u tr\u00ean Amazon. D\u1ecbch v\u1ee5 m\u00e0 Amazon cung c\u1ea5p l\u00e0 Fulfillment by Amazon (FBA) t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng s\u1eb5n c\u00f3. Theo \u0111\u00f3, Amazon s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u00f3ng g\u00f3i, v\u1eadn h\u00e0nh nh\u00e0 kho, x\u1eed l\u00ed \u0111\u01a1n h\u00e0ng v\u00e0 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a \u0111\u1ebfn kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u. <\/span><\/p>\n

T\u1ea1i Di\u1ec5n \u0111\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2018 (VOBF 2018), \u0111\u1ea1i di\u1ec7n c\u1ee7a Amazon, \u00f4ng Gijae Seong, Head of Amazon Global Selling Singapore \u0111\u00e3 chia s\u1ebb v\u1ec1 c\u00e1ch th\u1ee9c h\u1ed7 tr\u1ee3 b\u00e1n l\u1ebb tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd. \u00d4ng Gijae Seong cho bi\u1ebft, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb to\u00e0n c\u1ea7u \u0111ang c\u00f3 xu h\u01b0\u1edbng \u201cth\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00f3a\u201d. Doanh thu to\u00e0n c\u1ea7u \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) \u0111\u1ea1t 2000 t\u1ef7 USD (2016) v\u00e0 d\u1ef1 \u0111o\u00e1n con s\u1ed1 n\u00e0y s\u1ebd t\u0103ng tr\u01b0\u1edfng h\u01a1n 100% trong v\u00f2ng 4 n\u0103m ti\u1ebfp theo. \u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a h\u1ebft s\u1ee9c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u00e0nh b\u00e1n l\u1ebb n\u00f3i chung khi m\u1ee9c t\u0103ng tr\u01b0\u1edfng ch\u1ec9 \u0111\u1ea1t 26%.<\/span><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: C\u1ee5c di\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o sau khi Amazon v\u00e0o Vi\u1ec7t Nam?<\/a><\/p>\n

T\u1eeb th\u1ed1ng k\u00ea th\u1ef1c t\u1ebf, Amazon \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean 13 th\u1ecb tr\u01b0\u1eddng v\u1edbi 300 tri\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb 180 n\u01b0\u1edbc v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u00e1n kh\u1ed5ng l\u1ed3 \u0111\u1ebfn t\u1eeb 172 qu\u1ed1c gia kh\u1eafp th\u1ebf gi\u1edbi. V\u1edbi n\u1ec1n t\u1ea3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3, Amazon ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh b\u1ec7 ph\u00f3ng b\u00e1n h\u00e0ng xuy\u00ean bi\u00ean gi\u1edbi cho c\u00e1c doanh nghi\u1ec7p. T\u1ea1i VOBF 2018, v\u1ecb \u0111\u1ea1i di\u1ec7n n\u00e0y kh\u1eb3ng \u0111\u1ecbnh c\u00e1c doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n Vi\u1ec7t Nam ng\u00e0y nay c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng qua th\u1ecb tr\u01b0\u1eddng M\u1ef9, ch\u00e2u \u00c2u m\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 v\u0103n ph\u00f2ng, nh\u00e0 kho, c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf t\u1ea1i khu v\u1ef1c ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3. <\/span>
\n“Ch\u00fang t\u00f4i \u0111ang x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u1ec3 gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi b\u00e1n, ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ec3 gi\u00fap h\u1ecd t\u1eadn d\u1ee5ng k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn b\u00e1n h\u00e0ng to\u00e0n c\u1ea7u, ph\u00e1t tri\u1ec3n kinh doanh, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua c\u00e1c trang b\u00e1n h\u00e0ng c\u1ee7a Amazon”, \u00f4ng Gijae Seong n\u00f3i.<\/span><\/p>\n

M\u1eb7t kh\u00e1c, \u00f4ng Gijae Seong n\u00f3i: \u201cTh\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i, ch\u00fang t\u00f4i hi v\u1ecdng Amazon kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi b\u00e1n \u1edf Vi\u1ec7t Nam\u201d. Trong th\u1eddi gian s\u1eafp t\u1edbi, c\u00f3 l\u1ebd \u0111\u1ed9ng th\u00e1i \u201c\u0111\u1ed5 b\u1ed9\u201d v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam c\u1ee7a Amazon s\u1ebd r\u00f5 r\u00e0ng h\u01a1n v\u1edbi nh\u1eefng n\u01b0\u1edbc c\u1edd c\u1ee5 th\u1ec3 h\u01a1n t\u1eeb \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d TM\u0110T n\u00e0y.<\/span><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: 4 xu h\u01b0\u1edbng TM\u0110T 2018 t\u1ea1i Vi\u1ec7t Nam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u00e1c v\u1edbi suy ngh\u0129 c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi, Amazon tham gia th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1ch m\u00e0 Alibaba \u0111\u1ea7u t\u01b0 v\u00e0o Lazada, JD r\u00f3t v\u1ed1n v\u00e0o Tiki. Tuy v\u1eabn ch\u01b0a c\u00f3 th\u00f4ng b\u00e1o ch\u00ednh th\u1ee9c c\u1ee7a Amazon, nh\u01b0ng theo \u00f4ng Nguy\u1ec5n Ng\u1ecdc D\u0169ng, ph\u00f3 ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng […]<\/p>\n","protected":false},"author":1,"featured_media":80407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840],"tags":[218,451,402],"class_list":["post-80405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt","tag-amazon","tag-ban-hang-hieu-qua","tag-thuong-mai-dien-tu"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80405"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80407"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}