{"id":80372,"date":"2018-03-19T10:43:35","date_gmt":"2018-03-19T03:43:35","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80372"},"modified":"2018-03-19T10:43:35","modified_gmt":"2018-03-19T03:43:35","slug":"tiep-thi-thi-truong-nong-thon","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/tiep-thi-thi-truong-nong-thon\/","title":{"rendered":"Ti\u1ebfp th\u1ecb th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n: C\u00f3 qu\u00e1 kh\u00f3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng?"},"content":{"rendered":"

D\u00e2n s\u1ed1 c\u1ee7a 2 th\u00e0nh ph\u1ed1 l\u1edbn nh\u1ea5t c\u1ea3 n\u01b0\u1edbc bao g\u1ed3m H\u00e0 N\u1ed9i v\u00e0 TP. H\u1ed3 Ch\u00ed Minh ch\u1ec9 chi\u1ebfm 20% t\u1ed5ng d\u00e2n s\u1ed1 c\u1ea3 n\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng khi b\u1ea1n ch\u1ec9 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00e0nh th\u1ecb, b\u1ea1n ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c 20% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 b\u1ecf qua 80% l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c. N\u1ebfu th\u1ecb tr\u01b0\u1eddng th\u00e0nh th\u1ecb tr\u1edf n\u00ean b\u00e3o h\u00f2a, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i \u201cd\u1ea1t\u201d v\u1ec1 nh\u1eefng khu v\u1ef1c n\u00f4ng th\u00f4n \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi. \u0110\u00e2y l\u00e0 t\u1eadp kh\u00e1ch h\u00e0ng tuy s\u1ee9c mua kh\u00f4ng l\u1edbn nh\u01b0ng v\u1eabn l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng n\u1ebfu khai th\u00e1c \u0111\u00fang c\u00e1ch. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi mua t\u1ea1i \u0111\u00e2y?<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: N\u00ean \u0111\u1eb7t gi\u00e1 c\u00f4ng khai hay gi\u00e1 inbox?<\/a><\/strong><\/p>\n

Theo kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a Q&Me kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh v\u00e0 Ki\u00ean Giang (\u0111\u1ea1i di\u1ec7n cho 2 khu v\u1ef1c: th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n). B\u00e1o c\u00e1o \u0111\u00e3 cho th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa 2 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/span><\/p>\n

Trong \u0111\u00f3, s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 n\u00e9t nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi m\u1eb7t h\u00e0ng gia d\u1ee5ng v\u00e0 thi\u1ebft b\u1ecb trong gia \u0111\u00ecnh. T\u1ec9 l\u1ec7 s\u1ea3n ph\u1ea9m gia d\u1ee5ng \u0111i\u1ec7n t\u1eed c\u1ee7a Ki\u00ean Giang th\u1ea5p h\u01a1n TP. HCM, trong \u0111\u00f3 ch\u1ec9 24% h\u1ed9 gia \u0111\u00ecnh s\u1edf h\u1eefu m\u00e1y gi\u1eb7t v\u00e0 17% s\u1edf h\u1eefu m\u00e1y l\u1ea1nh. T\u1ea1i c\u1ea3 th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n, t\u1ec9 l\u1ec7 s\u1edf h\u1eefu smartphone \u0111\u1ea1t h\u01a1n 90% do s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u1ecb tr\u01b0\u1eddng smartphone hi\u1ec7n nay. Theo \u0111\u00f3, xu h\u01b0\u1edbng k\u1ebft n\u1ed1i internet t\u1ea1i n\u00f4ng th\u00f4n h\u1ea7u h\u1ebft ch\u1ec9 th\u00f4ng qua smartphone.<\/span><\/p>\n

S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i n\u00f4ng th\u00f4n s\u1edf h\u1eefu notebook v\u00e0 m\u00e1y t\u00ednh kh\u00f4ng nhi\u1ec1u, ch\u1ec9 chi\u1ebfm l\u1ea7n l\u01b0\u1ee3t l\u00e0 23% v\u00e0 19%. V\u00ec v\u1eady, smartphone v\u1eabn l\u00e0 thi\u1ebft b\u1ecb quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng khu v\u1ef1c n\u00f4ng th\u00f4n k\u1ebft n\u1ed1i internet. <\/span><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u1ed5i b\u1eadt gi\u1eefa 2 khu v\u1ef1c. N\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn \u1edf n\u00f4ng th\u00f4n l\u00e0 Zalo, kh\u00e1c v\u1edbi khu v\u1ef1c th\u00e0nh th\u1ecb chu\u1ed9ng s\u1eed d\u1ee5ng Facebook v\u00e0 Instagram. C\u1ed9ng \u0111\u1ed3ng giao ti\u1ebfp tr\u1ef1c tuy\u1ebfn c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng t\u1ea1i n\u00f4ng th\u00f4n nh\u1ecf h\u01a1n, ch\u1ee7 y\u1ebfu \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u nh\u1eafn tin v\u00e0 k\u1ebft b\u1ea1n mi\u1ec5n ph\u00ed, do \u0111\u00f3 Zalo v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng c\u00f3 \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f4ng th\u00f4n s\u1eed d\u1ee5ng.<\/span><\/p>\n

C\u00e1c ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb offline v\u1eabn l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t t\u1ea1i n\u00f4ng th\u00f4n, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u1eabn c\u00f3 s\u1ee9c lan t\u1ecfa v\u00e0 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u1edf khu v\u1ef1c n\u00e0y. Tuy nhi\u00ean, \u0111i\u1ec3m n\u1ed5i b\u1eadt l\u00e0 ng\u01b0\u1eddi d\u00e2n \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n d\u00e0nh nhi\u1ec1u th\u1eddi gian cho Youtube g\u1ea7n b\u1eb1ng TV. Gi\u1edbi tr\u1ebb t\u1ea1i n\u00f4ng th\u00f4n \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn Youtube, trong khi nh\u00f3m ng\u01b0\u1eddi tr\u00ean 30 tu\u1ed5i l\u1ea1i c\u00f3 xu h\u01b0\u1edbng d\u00e0nh nhi\u1ec1u th\u1eddi gian xem TV. Trong \u0111\u00f3, \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb em n\u00f4ng th\u00f4n d\u00e0nh trung b\u00ecnh 2.2 gi\u1edd m\u1ed7i ng\u00e0y tr\u00ean Youtube. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y Youtube l\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i n\u00f4ng th\u00f4n, 94% ng\u01b0\u1eddi d\u00f9ng c\u00f3 truy c\u1eadp Youtube.<\/span><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: Nguy\u00ean l\u00fd ti\u1ebfp th\u1ecb n\u1ed9i dung \u201c\u0111\u00e1nh tr\u00fang\u201d th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/strong><\/p>\n

K\u00eanh mua s\u1eafm ph\u1ed5 bi\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i n\u00f4ng th\u00f4n l\u1ea1i c\u00f3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn so v\u1edbi khu v\u1ef1c th\u00e0nh th\u1ecb. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu th\u00f4ng qua k\u00eanh truy\u1ec1n th\u1ed1ng nh\u01b0 ch\u1ee3, t\u1ea1p h\u00f3a, 88% kh\u00e1ch h\u00e0ng t\u1ea1i Ki\u00ean Giang mua h\u00e0ng t\u1ea1i c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 thi\u1ebfu v\u1eafng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 si\u00eau th\u1ecb t\u1ea1i khu v\u1ef1c n\u00f4ng th\u00f4n, kh\u00e1c v\u1edbi TPHCM c\u00f3 h\u01a1n 1000 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 100 si\u00eau th\u1ecb. <\/span><\/p>\n

Xu h\u01b0\u1edbng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1eabn ch\u01b0a ph\u1ed5 bi\u1ebfn t\u1ea1i n\u00f4ng th\u00f4n, ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t so v\u1edbi th\u00e0nh th\u1ecb. N\u1ebfu t\u1ea1i TP.HCM, t\u1ec9 l\u1ec7 kh\u00e1ch h\u00e0ng mua h\u00e0ng online chi\u1ebfm 70% th\u00ec con s\u1ed1 n\u00e0y ch\u1ec9 l\u00e0 17% t\u1ea1i khu v\u1ef1c n\u00f4ng th\u00f4n. Do s\u1ef1 \u00edt ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c k\u00eanh mua s\u1eafm, ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f4ng th\u00f4n c\u00f3 \u00edt s\u1ef1 l\u1ef1a ch\u1ecdn v\u1ec1 m\u1eabu m\u00e3 v\u00e0 s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, h\u1ecd quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn do s\u1ef1 \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng. M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c l\u00e0 xu h\u01b0\u1edbng mua s\u1eafm tr\u00ean Zalo \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn h\u01a1n.<\/span><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: L\u00e0m th\u1ebf n\u00e0o b\u00e1n h\u00e0ng ngh\u00ecn \u0111\u01a1n ch\u1ec9 v\u1edbi 1 ng\u01b0\u1eddi v\u1eadn h\u00e0nh?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e2n s\u1ed1 c\u1ee7a 2 th\u00e0nh ph\u1ed1 l\u1edbn nh\u1ea5t c\u1ea3 n\u01b0\u1edbc bao g\u1ed3m H\u00e0 N\u1ed9i v\u00e0 TP. H\u1ed3 Ch\u00ed Minh ch\u1ec9 chi\u1ebfm 20% t\u1ed5ng d\u00e2n s\u1ed1 c\u1ea3 n\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng khi b\u1ea1n ch\u1ec9 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00e0nh th\u1ecb, b\u1ea1n ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c 20% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 b\u1ecf […]<\/p>\n","protected":false},"author":1,"featured_media":80379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,842,840],"tags":[451],"class_list":["post-80372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-sales-marketing","category-tmdt","tag-ban-hang-hieu-qua"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80372"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80379"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}