{"id":80366,"date":"2018-03-17T10:13:32","date_gmt":"2018-03-17T03:13:32","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80366"},"modified":"2018-03-17T10:13:32","modified_gmt":"2018-03-17T03:13:32","slug":"5-nguyen-ly-tao-nen-chien-luoc-content-hieu-qua-trong-moi-truong-hoa","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/5-nguyen-ly-tao-nen-chien-luoc-content-hieu-qua-trong-moi-truong-hoa\/","title":{"rendered":"5 nguy\u00ean l\u00fd t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c content hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 h\u00f3a"},"content":{"rendered":"

Trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng tr\u00ean m\u00f4i tr\u01b0\u1eddng internet v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 (digital) nh\u01b0 hi\u1ec7n nay, content \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. Trong th\u1ef1c t\u1ebf, con ng\u01b0\u1eddi kh\u00f4ng bao gi\u1edd ng\u1eebng y\u00eau th\u00edch v\u00e0 ti\u1ebfp c\u1eadn content. Tuy nhi\u00ean, h\u1ecd ng\u00e0y c\u00e0ng ch\u1ecdn l\u1ecdc h\u01a1n khi \u0111\u1ecdc n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh th\u00f4ng tin, \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng content \u0111\u1ec3 c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c b\u1ecb \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c theo mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p. V\u1eady l\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c content hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a?<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 nguy\u00ean l\u00fd t\u1ea1o n\u00ean n\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng trong th\u1eddi \u0111\u1ea1i digital \u0111\u01b0\u1ee3c \u0111\u00fat k\u1ebft t\u1eeb chia s\u1ebb c\u1ee7a b\u00e0 Stephanie Tyan, content manager c\u1ee7a PHD Singapore. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3ng content mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 th\u1ed1ng nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau dung s\u1ebd mang \u0111\u1ebfn th\u00e0nh c\u00f4ng l\u1edbn cho doanh nghi\u1ec7m v\u1ec1 kh\u00eda c\u1ea1nh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

T\u00ecm c\u00e1ch h\u1ec7 th\u1ed1ng h\u00f3a v\u00e0 bi\u1ebfn d\u1eef li\u1ec7u th\u00e0nh insight<\/strong>
\nD\u00f9 trong marketing offline hay marketing online, insight \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content (content strategy) tuy\u1ec7t v\u1eddi. Insight c\u00e0ng m\u1ea1nh, r\u00f5 rang, thuy\u1ebft ph\u1ee5c, chi\u1ebfn l\u01b0\u1ee3c content s\u1ebd c\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 \u201cth\u1ea9m th\u1ea5u\u201d trong tr\u00e1i tim kh\u00e1ch h\u00e0ng. Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng content strategy, b\u1ea1n h\u00e3y lu\u00f4n t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n: Kh\u00e1ch h\u00e0ng quan t\u00e2m nh\u1eefng g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 khi\u1ebfn h\u1ecd quan t\u00e2m? B\u1ea1n c\u00f3 \u0111ang t\u1ea1o n\u00ean \u0111i\u1ec1u g\u00ec kh\u00e1c bi\u1ec7t so v\u1edbi r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7 kh\u00e1c?<\/p>\n

V\u1edbi nhi\u1ec1u c\u00f4ng ngh\u1ec7 nh\u01b0 hi\u1ec7n nay, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng d\u1eef li\u1ec7u lu\u00f4n \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn, chi ti\u1ebft h\u00f3a v\u00e0 rang h\u01a1n \u0111\u1ec3 thu\u1eadn ti\u1ec7n ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng. V\u00ed d\u1ee5, h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Google s\u1ebd ph\u1ea3n \u00e1nh nguy\u1ec7n v\u1ecdng c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t d\u1eef li\u1ec7u s\u1eb5n c\u00f3 n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n nhu c\u1ea7u, mong mu\u1ed1n, s\u1edf th\u00edch ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content g\u1ea7n g\u0169i v\u1edbi insight ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

K\u1ebft h\u1ee3p content v\u00e0 s\u1ee9c m\u1ea1nh t\u1eeb media<\/strong>
\nContent ch\u1ec9 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng v\u00e0 lan t\u1ecfa t\u00edch c\u1ef1c khi th\u00f4ng qua media, ng\u01b0\u1ee3c l\u1ea1i, m\u00f4i tr\u01b0\u1eddng media s\u1ebd \u0111a d\u1ea1ng v\u00e0 \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u1edbi s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a content. Do \u0111\u00f3, \u0111\u00e2y l\u00e0 2 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi tr\u00ean m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 th\u1ec3 hi\u1ec7n \u1edf y\u1ebfu t\u1ed1 doanh nghi\u1ec7p bi\u1ebft x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi h\u1ea7u h\u1ebft c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng. S\u1ef1 li\u1ec1n m\u1ea1ch trong tr\u1ea3i nghi\u1ec7m n\u1ed9i dung c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap h\u1ecd c\u00f3 c\u00e1i nh\u00ecn nh\u1ea5t qu\u00e1n h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n trong vi\u1ec7c b\u00e1n h\u00e0ng. Do \u0111\u00f3, h\u00e3y ph\u00e2n ph\u1ed1i content tr\u00ean th\u1eadt nhi\u1ec1u k\u00eanh nh\u01b0ng \u0111\u1eebng qu\u00ean th\u1ed1ng nh\u1ea5t m\u1ed9t th\u00f4ng \u0111i\u1ec7p duy nh\u1ea5t. S\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa media v\u00e0 content t\u1ed1t s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t cho nh\u00e3n h\u00e0ng.<\/p>\n

X\u00e2y d\u1ef1ng \u201cl\u1ed1i\u201d content ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng<\/strong>
\nNh\u01b0 \u0111\u00e3 n\u00eau tr\u00ean, vi\u1ec7c g\u1eafn content v\u00e0o chi\u1ebfn l\u01b0\u1ee3c media v\u00f4 c\u00f9ng quan tr\u1ecdng. Tuy nhi\u00ean, b\u1ea1n ph\u1ea3i lu\u00f4n c\u00e2n nh\u1eafc vi\u1ec7c tri\u1ec3n khai content tr\u00ean t\u1eebng k\u00eanh th\u00f4ng tin. N\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng m\u1ee5c ti\u00eau, v\u0103n h\u00f3a v\u00e0 ho\u00e0n c\u1ea3nh x\u00e3 h\u1ed9i, \u0111i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o m\u1ed7i t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi suy ngh\u0129, mong mu\u1ed1n v\u00e0 v\u0103n h\u00f3a v\u00f9ng mi\u1ec1n.<\/p>\n

B\u1ea1n lu\u00f4n c\u00e2n nh\u1eafc v\u1ec1 l\u1ed1i vi\u1ebft, gi\u1ecdng \u0111i\u1ec7u, t\u00ednh ch\u1ea5t h\u00ecnh \u1ea3nh, s\u1eafc th\u00e1i c\u1ea3m x\u00fac b\u1ea1n mong mu\u1ed1n khi ph\u00e1t tri\u1ec3n n\u1ed9i dung trong t\u1eebng k\u00eanh. V\u00ed d\u1ee5, b\u1ea1n n\u00ean d\u00f9ng gi\u1ecdng v\u0103n trang tr\u1ecdng, nghi\u00eam t\u00fac \u0111\u1ec3 tri\u1ec3n khai n\u1ed9i dung tr\u00ean website, kh\u00e1c v\u1edbi s\u1ef1 tho\u1ea3i m\u00e1i, vui t\u01b0\u01a1i h\u01a1n khi tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p, b\u1ea1n tri\u1ec3n khai b\u1eb1ng nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1ecb hi\u1ebfu ng\u01b0\u1eddi d\u00f9ng t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng.<\/p>\n

B\u00e0i vi\u1ebft kh\u00e1c: 3 c\u00e1ch marketing online hi\u1ec7u qu\u1ea3 v\u1edbi chi ph\u00ed ti\u1ebft ki\u1ec7m  <\/a>     <\/strong><\/p>\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n<\/strong>
\nChi\u1ebfn l\u01b0\u1ee3c content l\u00e0 ngh\u1ec7 thu\u1eadt duy tr\u00ec cu\u1ed9c \u0111\u1ed1i tho\u1ea1i l\u00e2u d\u00e0i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. Trong \u0111\u00f3, b\u1ea1n ph\u1ea3i lu\u00f4n ki\u00ean \u0111\u1ecbnh v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a cu\u1ed9c \u0111\u1ed1i tho\u1ea1i. N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u201cph\u1ea3n h\u1ed3i\u201d nh\u1eefng l\u1eddi b\u1ea1n n\u00f3i, h\u00e3y c\u1ed1 g\u1eafng duy tr\u00ec \u0111i\u1ec1u n\u00e0y v\u00e0 li\u00ean t\u1ee5c khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd. Ng\u01b0\u1ee3c l\u1ea1i, b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u1ea1o ra \u201cc\u00e2u chuy\u1ec7n\u201d \u0111\u1ec3 n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng, li\u1ec1n m\u1ea1ch v\u00e0 li\u00ean t\u1ee5c, kh\u00f4ng ng\u1eaft qu\u00e3ng. H\u00e3y kh\u00f4ng ng\u1eebng t\u1ea1o ra nh\u1eefng cu\u1ed9c h\u1ed9i tho\u1ea1i m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c \u0111\u1ed1i tho\u1ea1i v\u1edbi b\u1ea1n. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nhanh ch\u00f3ng bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng:  Ti\u1ebfp th\u1ecb khu v\u1ef1c n\u00f4ng th\u00f4n<\/a><\/strong><\/p>\n

\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u1eb1ng KPI<\/strong>
\nB\u1ea1n n\u00ean l\u1eadp ra m\u1ee5c ti\u00eau b\u1eb1ng nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Vi\u1ec7c x\u00e2y d\u1ef1ng KPI cho m\u1ed7i k\u00eanh truy\u1ec1n th\u00f4ng kh\u00f4ng ph\u1ea3i chuy\u1ec7n d\u1ec5 d\u00e0ng. Ch\u00fang ta th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u00f4ng qua nh\u1eefng ch\u1ec9 s\u1ed1 ng\u1eafn h\u1ea1n nh\u01b0 CTR (Click through rate) v\u00e0 CPT (Cost per thousand), tuy nhi\u00ean content c\u1ea7n th\u00eam nh\u1eefng ch\u1ec9 s\u1ed1 d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111o l\u01b0\u1eddng. Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 bao g\u1ed3m m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft, m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch, t\u1ea7n su\u1ea5t mua, \u00fd \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e3n h\u00e0ng,\u2026<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: V\u1eadn h\u00e0nh c\u1eeda h\u00e0ng online 500 \u0111\u01a1n h\u00e0ng m\u1ed7i ng\u00e0y ch\u1ec9 v\u1edbi m\u1ed9t ng\u01b0\u1eddi?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng tr\u00ean m\u00f4i tr\u01b0\u1eddng internet v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 (digital) nh\u01b0 hi\u1ec7n nay, content \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. Trong th\u1ef1c t\u1ebf, con ng\u01b0\u1eddi kh\u00f4ng bao gi\u1edd ng\u1eebng y\u00eau th\u00edch v\u00e0 ti\u1ebfp c\u1eadn content. Tuy nhi\u00ean, h\u1ecd ng\u00e0y c\u00e0ng ch\u1ecdn l\u1ecdc h\u01a1n khi \u0111\u1ecdc n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh […]<\/p>\n","protected":false},"author":1,"featured_media":80369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[842,840],"tags":[374],"class_list":["post-80366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","category-tmdt","tag-ban-hang-online"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80366"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80369"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}