{"id":80346,"date":"2018-03-16T15:41:54","date_gmt":"2018-03-16T08:41:54","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80346"},"modified":"2018-03-16T15:41:54","modified_gmt":"2018-03-16T08:41:54","slug":"ban-hang-online-hieu-qua-voi-1-nguoi-van-hanh","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/ban-hang-online-hieu-qua-voi-1-nguoi-van-hanh\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o b\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 khi ngu\u1ed3n nh\u00e2n s\u1ef1 v\u1eadn h\u00e0nh c\u00f3 gi\u1edbi h\u1ea1n?"},"content":{"rendered":"

B\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 v\u1edbi doanh s\u1ed1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n lu\u00f4n l\u00e0 mong mu\u1ed1n c\u1ee7a c\u00e1c ch\u1ee7 shop. Tuy nhi\u00ean, vi\u1ec7c b\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n b\u1edfi n\u00f3 ph\u00e1t sinh r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1. Ban \u0111\u1ea7u b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 qu\u1ea3n l\u00fd vi\u1ec7c kinh doanh do s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng c\u00f2n \u00edt. Tuy nhi\u00ean, n\u1ebfu \u0111\u01a1n h\u00e0ng t\u0103ng l\u00ean m\u1ed7i ng\u00e0y, li\u1ec7u b\u1ea1n c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c \u0111\u1ec3 x\u1eed l\u00fd h\u1ebft m\u1ecdi th\u1ee9? Qu\u1ea3n l\u00fd vi\u1ec7c b\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 ch\u1ec9  v\u1edbi ngu\u1ed3n nh\u00e2n s\u1ef1 c\u00f3 gi\u1edbi h\u1ea1n (t\u1eeb 1 \u2013 3 ng\u01b0\u1eddi) c\u00f3 ph\u1ea3i l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc ki\u1ebfm so\u00e1t vi\u1ec7c b\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 v\u1edbi ngu\u1ed3n nh\u00e2n l\u1ef1c c\u00f3 gi\u1edbi h\u1ea1n.<\/span><\/p>\n

>>> Xem th\u00eam <\/span>B\u00e1n h\u00e0ng online c\u00f3 c\u1ea7n \u0111\u0103ng k\u00fd v\u00e0 n\u1ed9p thu\u1ebf?<\/b><\/a>
\n<\/b><\/p>\n

\u0110\u1ea7u t\u01b0 n\u1ed9i dung b\u00e1n h\u00e0ng online<\/b><\/h2>\n

N\u1ed9i dung (content) l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i quy\u1ebft \u0111\u1ecbnh vi\u1ec7c b\u1ea1n c\u00f3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m hay kh\u00f4ng. Vi\u1ec7c c\u1eadp nh\u1eadt content ch\u1ea5t l\u01b0\u1ee3ng li\u00ean t\u1ee5c v\u00e0 \u0111\u1ec1u \u0111\u1eb7n c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi mua. Do \u0111\u00f3,  n\u1ebfu b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft t\u1ed1t, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 s\u00e1ng t\u1ea1o content b\u00e1n h\u00e0ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n vi\u1ebft kh\u00f4ng hay ho\u1eb7c kh\u00f4ng hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea ng\u01b0\u1eddi kh\u00e1c vi\u1ebft.<\/span><\/p>\n

>> Xem th\u00eam \u0110\u00e2u l\u00e0 5 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c content hi\u1ec7u qu\u1ea3?<\/a><\/strong><\/p><\/blockquote>\n

Th\u1ecb tr\u01b0\u1eddng \u201cvi\u1ebft thu\u00ea\u201d hi\u1ec7n nay \u0111ang r\u1ea5t \u0111a d\u1ea1ng c\u00e1c h\u00ecnh th\u1ee9c cung c\u1ea5p d\u1ecbch v\u1ee5. B\u1ea1n c\u00f3 th\u1ec3 thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p gi\u1ea3i ph\u00e1p v\u1ec1 s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. H\u1ecd s\u1ebd gi\u00fap b\u1ea1n c\u1eadp nh\u1eadt n\u1ed9i dung h\u1eb1ng ng\u00e0y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, website,… M\u1ed9t s\u1ed1 c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o n\u1ed9i dung b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u01b0 vietbaithue.com, vietbaiseo.com,\u2026 Tuy nhi\u00ean, m\u1ee9c gi\u00e1 d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y th\u01b0\u1eddng kh\u00e1 cao, kh\u00f4ng linh ho\u1ea1t n\u1ebfu y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n thay \u0111\u1ed5i. Do \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea <\/span>content freelancer (ng\u01b0\u1eddi vi\u1ebft t\u1ef1 do) v\u1edbi chi ph\u00ed r\u1ebb h\u01a1n. Ng\u00e2n s\u00e1ch thu\u00ea freelancer th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp theo b\u00e0i ho\u1eb7c d\u1ef1 \u00e1n v\u00e0 chi ph\u00ed t\u1ed1i \u01b0u h\u01a1n so v\u1edbi thu\u00ea c\u00f4ng ty d\u1ecbch v\u1ee5. Tuy v\u00e0o mong mu\u1ed1n v\u00e0 y\u00eau c\u1ea7u ri\u00eang bi\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi shop online c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Trong b\u1ed1i c\u1ea3nh internet v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng b\u00f9ng n\u1ed5, n\u1ebfu b\u1ea1n kh\u00f4ng qu\u1ea3ng c\u00e1o ho\u1eb7c PR cho c\u1eeda h\u00e0ng ho\u1eb7c s\u1ea3n ph\u1ea9m, b\u1ea1n s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. C\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 Facebook Ads, Zalo Ads, Google Adwords, Youtube GDN ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang tin t\u1ee9c tr\u1ef1c tuy\u1ebfn,\u2026 N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 ch\u1ea1y ho\u1eb7c kh\u00f4ng \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea b\u00ean th\u1ee9 3 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u1ea1y qu\u1ea3ng c\u00e1o. T\u01b0\u01a1ng t\u1ef1 d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea c\u00f4ng ty ho\u1eb7c freelancer. H\u1ecd s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng theo m\u1ee5c ti\u00eau ban \u0111\u1ea7u c\u1ee7a b\u1ea1n. Ng\u00e2n s\u00e1ch cho vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o t\u00f9y thu\u1ed9c v\u00e0o t\u00fai ti\u1ec1n c\u1ee7a b\u1ea1n v\u00e0 chi ph\u00ed thu\u00ea ch\u1ea1y qu\u1ea3ng c\u00e1o th\u01b0\u1eddng chi\u1ebfm 10 \u2013 20% t\u1ed5ng ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.<\/span><\/p>\n

>>> Xem th\u00eam <\/span>N\u00ean \u0111\u1eb7t gi\u00e1 c\u00f4ng khai hay gi\u00e1 inbox?<\/b><\/a><\/p>\n

Thu\u00ea ngo\u00e0i nh\u00e2n s\u1ef1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng internet<\/b><\/h2>\n

Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng v\u00e0 mang t\u1edbi cho b\u1ea1n r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m. B\u1ea1n ph\u1ea3i ti\u1ebfn h\u00e0nh ch\u0103m s\u00f3c nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1. Tuy nhi\u00ean, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 c\u00f3 gi\u1edbi h\u1ea1n, b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o tr\u1ea3 l\u1eddi v\u00e0 gi\u1ea3i \u0111\u00e1p h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c b\u00ecnh lu\u1eadn, tin nh\u1eafn v\u00e0 li\u00ean h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, b\u1ea1n n\u00ean thu\u00ea nh\u00e2n s\u1ef1 \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed5ng h\u1ee3p th\u00e0nh danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u1ecd s\u1ebd gi\u00fap b\u1ea1n theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp nhanh ch\u00f3ng ho\u1eb7c khai th\u00e1c \u0111\u01b0\u1ee3c th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: \u00dd t\u01b0\u1edfng kinh doanh \u00edt v\u1ed1n n\u0103m 2018<\/a><\/strong>
\n<\/b><\/p>\n

Thu\u00ea ngo\u00e0i d\u1ecbch v\u1ee5 qu\u1ea3n l\u00fd t\u1ed3n kho, ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng\/h\u1eadu c\u1ea7n kho v\u1eadn<\/b><\/h2>\n

C\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a v\u00e0 v\u1eadn h\u00e0nh kho b\u00e3i \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng v\u1edbi vi\u1ec7c kinh doanh tr\u1ef1c tuy\u1ebfn. Khi b\u00e1n h\u00e0ng online, r\u1ee7i ro h\u1ebft h\u00e0ng, giao h\u00e0ng sai, giao h\u00e0ng ch\u1eadm s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, nguy c\u01a1 ho\u00e0n h\u00e0ng, tr\u1ea3 h\u00e0ng r\u1ea5t cao. \u0110i\u1ec1u n\u00e0y n\u1eb1m ngo\u00e0i kh\u1ea3 n\u0103ng n\u1ebfu ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n c\u00f3 gi\u1edbi h\u1ea1n. C\u00e1ch x\u1eed l\u00fd \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u00f3 l\u00e0 ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb7t kho g\u1ea7n v\u1edbi kho h\u00e0ng, khi c\u1ea7n v\u1eadn chuy\u1ec3n h\u00e0ng v\u1eeba nhanh, v\u1eeba ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed v\u1eadn chuy\u1ec3n, h\u00e0ng l\u1ea1i kh\u00f4ng lo b\u1ecb h\u01b0 h\u1ecfng do qu\u00e3ng \u0111\u01b0\u1eddng v\u1eadn chuy\u1ec3n ng\u1eafn. Th\u1ebf nh\u01b0ng vi\u1ec7c thu\u00ea m\u1eb7t b\u1eb1ng l\u00e0m kho b\u00e3i th\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd c\u0169ng nh\u01b0 t\u1ed1n k\u00e9m chi ph\u00ed. Do \u0111\u00f3, b\u1ea1n n\u00ean thu\u00ea ngo\u00e0i <\/span>c\u00f4ng ty d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n, kho v\u1eadn<\/b> <\/a>\u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/p>\n

H\u1ecd s\u1ebd gi\u00fap b\u1ea1n x\u1eed l\u00fd t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn h\u00e0ng h\u00f3a v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh tr\u01b0\u1edbc v\u00e0 sau khi mua, bao g\u1ed3m: qu\u1ea3n l\u00fd t\u1ed3n kho, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, g\u00f3i h\u00e0ng, giao h\u00e0ng, thu ti\u1ec1n (COD), x\u1eed l\u00fd c\u00e1c tr\u01b0\u1eddng h\u1ee3p ho\u00e0n h\u00e0ng\/tr\u1ea3 h\u00e0ng. Do \u0111\u00f3, n\u1ebfu thu\u00ea ngo\u00e0i d\u1ecbch v\u1ee5 n\u00e0y, b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed x\u1eed l\u00fd t\u1eebng c\u00f4ng vi\u1ec7c li\u00ean quan. <\/span><\/p>\n

Vi\u1ec7c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn ng\u00e0y nay \u0111\u00e3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng nh\u1edd v\u00e0o s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nhi\u1ec1u d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 li\u00ean quan. Do \u0111\u00f3, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3 d\u00f9 ngu\u1ed3n nh\u00e2n l\u1ef1c c\u00f3 gi\u1edbi h\u1ea1n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 v\u1edbi doanh s\u1ed1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n lu\u00f4n l\u00e0 mong mu\u1ed1n c\u1ee7a c\u00e1c ch\u1ee7 shop. Tuy nhi\u00ean, vi\u1ec7c b\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n b\u1edfi n\u00f3 ph\u00e1t sinh r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1. Ban \u0111\u1ea7u b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 qu\u1ea3n l\u00fd vi\u1ec7c kinh doanh do […]<\/p>\n","protected":false},"author":1,"featured_media":80349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[840,845],"tags":[374],"class_list":["post-80346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tmdt","category-tips-ban-hang","tag-ban-hang-online"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80346"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80349"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}