{"id":80307,"date":"2018-03-12T09:43:23","date_gmt":"2018-03-12T02:43:23","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80307"},"modified":"2018-03-12T09:43:23","modified_gmt":"2018-03-12T02:43:23","slug":"tiep-thi-hang-mau-tren-zalo","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/tiep-thi-hang-mau-tren-zalo\/","title":{"rendered":"Ti\u1ebfp th\u1ecb h\u00e0ng m\u1eabu tr\u00ean n\u1ec1n t\u1ea3ng Zalo &#8211; T\u1ed1i \u01b0u h\u00f3a ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Ph\u00e1t h\u00e0ng m\u1eabu l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 marketing ph\u1ed5 bi\u1ebfn \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong th\u1eddi \u0111\u1ea1i internet b\u00f9ng n\u1ed5 nh\u01b0 hi\u1ec7n nay, nhi\u1ec1u h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb h\u00e0ng m\u1eabu xu\u1ea5t hi\u1ec7n thay th\u1ebf cho ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng. Theo \u0111\u00f3, m\u00f4 h\u00ecnh <\/span><strong><a href=\"https:\/\/www.boxme.vn\/online-sampling-va-posm-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Online Sampling <\/a><\/strong><span style=\"font-weight: 400\">\u0111ang d\u1ea7n tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam nh\u1edd v\u00e0o nh\u1eefng l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i. M\u1eb7c kh\u00e1c, n\u1ebfu doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0y th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, c\u1ee5 th\u1ec3 l\u00e0 n\u1ec1n t\u1ea3ng Zalo, m\u1ee5c ti\u00eau thu nh\u1eadn ph\u1ea3n h\u1ed3i 100% ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i.<\/span><\/p>\n<p><b>T\u1ea1i sao n\u00ean th\u1ef1c hi\u1ec7n online sampling thay v\u00ec ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng (Offline sampling)?<\/b><br \/>\n<span style=\"font-weight: 400\">Offline sampling d\u00f9 kh\u00f4ng hi\u1ec7u qu\u1ea3 nh\u01b0ng v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn do c\u00e1c doanh nghi\u1ec7p v\u1eabn ch\u01b0a ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi ph\u01b0\u01a1ng ph\u00e1p online sampling. Nh\u01b0\u1ee3c \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a offline sampling l\u00e0 ph\u1ea3i ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua nh\u00e2n s\u1ef1 ph\u00e1t h\u00e0ng m\u1eabu (PB, PG). Do \u0111\u00f3, k\u1ebft qu\u1ea3 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c sai l\u1ec7ch. Khi \u1ee9ng d\u1ee5ng online sampling, doanh nghi\u1ec7p s\u1ebd kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c nh\u01b0\u1ee3c \u0111i\u1ec3m n\u00e0y c\u1ee7a offline sampling. B\u00ean c\u1ea1nh \u0111\u00f3, online sampling c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Ti\u1ebft ki\u1ec7m chi ph\u00ed:<\/b><span style=\"font-weight: 400\"> Doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb h\u00e0ng m\u1eabu tr\u00ean m\u1ed9i tr\u01b0\u1eddng internet s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u chi ph\u00ed li\u00ean quan nh\u01b0: Nh\u00e2n s\u1ef1 ph\u00e1t h\u00e0ng m\u1eabu, thu\u00ea m\u1eb7t b\u1eb1ng, ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i,\u2026<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Ti\u1ebft ki\u1ec7m th\u1eddi gian:<\/b><span style=\"font-weight: 400\"> Doanh nghi\u1ec7p kh\u00f4ng m\u1ea5t th\u1eddi gian \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch \u1ee9ng x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian thu nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 offline sampling.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/b><span style=\"font-weight: 400\"> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1ea1n l\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1eabu th\u1eed tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, kh\u00e1c v\u1edbi offline sampling, t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n. Do \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng m\u00e0 chi\u1ebfn d\u1ecbch mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c:<\/b><span style=\"font-weight: 400\"> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m. Nh\u1eefng ph\u1ea3n h\u1ed3i thu nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 ph\u1ea3n h\u1ed3i ch\u00ednh x\u00e1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 ghi ch\u00e9p ho\u1eb7c l\u01b0u tr\u1eef \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 <\/span><a href=\"https:\/\/www.boxme.vn\/do-luong-phat-hang-mau-sampling\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>\u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/b><\/a><span style=\"font-weight: 400\">. \u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng trong vi\u1ec7c nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u d\u1eef li\u1ec7u s\u00e2u h\u01a1n (insight), ph\u1ee5c v\u1ee5 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb ng\u01b0\u1eddi mua (shopper-marketing), b\u00e1n h\u00e0ng (sales),\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">B\u00e0i vi\u1ebft li\u00ean quan: <\/span><strong><a href=\"https:\/\/www.boxme.vn\/nganh-hang-nen-phat-hang-mau\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Ng\u00e0nh n\u00e0o n\u00ean ph\u00e1t h\u00e0ng m\u1eabu?<\/a><\/strong><br \/>\n<b><\/b><\/p>\n<p><b>Tri\u1ec3n khai online sampling tr\u00ean Zalo: C\u00f3 g\u00ec kh\u00e1c bi\u1ec7t?<\/b><br \/>\n<span style=\"font-weight: 400\">Zalo l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam v\u1edbi 80 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y hi\u1ec7u qu\u1ea3, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb h\u00e0ng m\u1eabu c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 r\u1ea5t cao. Ph\u01b0\u01a1ng ph\u00e1p online sampling tr\u00ean n\u1ec1n t\u1ea3ng Zalo c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>K\u1ebft n\u1ed1i nhanh ch\u00f3ng v\u1edbi kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400\">\u00a0B\u1ea1n c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp h\u1ecfi tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng \u0111\u1ed1i tho\u1ea1i tr\u1ef1c ti\u1ebfp ho\u1eb7c qua c\u00e1c bi\u1ec3u m\u1eabu kh\u1ea3o s\u00e1t \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Thu th\u1eadp b\u1ed9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u1eadt:<\/b><span style=\"font-weight: 400\">\u00a0M\u1ed7i t\u00e0i kho\u1ea3n Zalo \u0111\u01b0\u1ee3c t\u1ea1o t\u1eeb m\u1ed9t s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, do \u0111\u00f3 b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf, lo\u1ea1i tr\u1eeb c\u00e1c t\u00e0i kho\u1ea3n \u1ea3o. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd thu th\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, ph\u1ee5c v\u1ee5 cho vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>T\u1ec9 l\u1ec7 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00ean \u0111\u1ebfn 100%<\/b><span style=\"font-weight: 400\">: B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u1eadt nhi\u1ec1u kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m th\u00f4ng qua n\u1ec1n t\u1ea3ng Zalo. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o OTT (tin nh\u1eafn t\u00e0i tr\u1ee3) cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb h\u00e0ng m\u1eabu, t\u1ec9 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p th\u00f4ng tin \u0111\u1ec3 nh\u1eadn h\u00e0ng m\u1eabu r\u1ea5t cao. Do \u0111\u00f3, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/span><\/li>\n<\/ul>\n<p><b>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n online sampling tr\u00ean n\u1ec1n t\u1ea3ng Zalo?<\/b><br \/>\n<span style=\"font-weight: 400\">B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng v\u1ec1 n\u1ec1n t\u1ea3ng Zalo v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh vi cung c\u1ea5p th\u00f4ng tin nh\u1eadn s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng qu\u00e9t m\u00e3 QR, click v\u00e0o link m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u00fang m\u1ee5c \u0111\u00edch. \u0110\u1ec3 \u0111\u01a1n gi\u1ea3n h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n online sampling ch\u1ec9 th\u00f4ng qua n\u1ec1n t\u1ea3ng Zalo v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch b\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a Zalo.<\/span><br \/>\n<span style=\"font-weight: 400\">M\u1eb7c kh\u00e1c, \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn h\u00e0ng m\u1eabu nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c, Zalo h\u1ee3p t\u00e1c v\u1edbi Boxme \u0111\u1ec3 ho\u00e0n thi\u1ec7n chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb h\u00e0ng m\u1eabu c\u1ee7a b\u1ea1n. Ti\u1ebfn tr\u00ecnh d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 online sampling tr\u00ean Zalo gi\u00fap b\u1ea1n t\u1ed1i gi\u1ea3n c\u00f4ng vi\u1ec7c, bao g\u1ed3m:<\/span><br \/>\n<span style=\"font-weight: 400\">V\u1eadt ph\u1ea9m, h\u00e0ng m\u1eabu \u0111\u01b0\u1ee3c\u00a0<strong>l\u01b0u tr\u1eef t\u1ea1i kho<\/strong>\u00a0h\u00e0ng c\u1ee7a Boxme &gt;&gt; Boxme\u00a0<strong>nh\u1eadn danh s\u00e1ch th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/strong>\u00a0nh\u1eadn m\u1eabu th\u1eed t\u1eeb Zalo &gt;&gt; Boxme\u00a0<strong>\u0111\u00f3ng g\u00f3i theo y\u00eau c\u1ea7u<\/strong>\u00a0(brief) &gt;&gt;&gt; Boxme\u00a0<strong>giao h\u00e0ng<\/strong>\u00a0\u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn &gt;&gt; Boxme h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p\u00a0<strong>thu th\u1eadp ph\u1ea3n h\u1ed3i<\/strong>\u00a0tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi d\u00f9ng tr\u00ean Zalo.<\/span><br \/>\n<span style=\"font-weight: 400\">T\u1ea1o sao kh\u00f4ng t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng sampling g\u1ea5p 2 l\u1ea7n m\u00e0 chi ph\u00ed ch\u1ec9 c\u00f2n m\u1ed9t n\u1eeda v\u1edbi Zalo v\u00e0 Boxme?<\/span><\/p>\n<p>B\u00e0i vi\u1ebft li\u00ean quan:<strong> <a href=\"https:\/\/www.boxme.vn\/phat-hang-mau-sampling-voi-boxme\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">T\u1ea1i sao n\u00ean ch\u1ecdn Boxme khi th\u1ef1c hi\u1ec7n online sampling?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u00e1t h\u00e0ng m\u1eabu l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 marketing ph\u1ed5 bi\u1ebfn \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong th\u1eddi \u0111\u1ea1i internet b\u00f9ng n\u1ed5 nh\u01b0 hi\u1ec7n nay, nhi\u1ec1u h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb h\u00e0ng m\u1eabu xu\u1ea5t hi\u1ec7n thay th\u1ebf cho ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng. Theo \u0111\u00f3, m\u00f4 h\u00ecnh Online Sampling \u0111ang d\u1ea7n tr\u1edf n\u00ean quen thu\u1ed9c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":80313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[109,843,842,840],"tags":[426],"class_list":["post-80307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulfillment-logistics","category-hau-can","category-sales-marketing","category-tmdt","tag-giai-phap-fulfillment"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80307"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80313"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}