{"id":80156,"date":"2018-02-15T16:22:25","date_gmt":"2018-02-15T09:22:25","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80156"},"modified":"2018-02-15T16:22:25","modified_gmt":"2018-02-15T09:22:25","slug":"tiem-nang-cua-thuong-mai-dien-tu-viet-nam","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/tiem-nang-cua-thuong-mai-dien-tu-viet-nam\/","title":{"rendered":"Ti\u1ec1m n\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam s\u00e1ng nh\u1ea5t trong khu v\u1ef1c"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1 do s\u1ef1 ph\u00e1t tri\u1ec3n sau mu\u1ed9n so v\u1edbi c\u00e1c n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi. Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a nhi\u1ec1u chuy\u00ean gia, \u0111\u00e2y s\u1ebd l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0u m\u1ee1 cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam: \u201cMi\u1ebfng b\u00e1nh th\u01a1m\u201d c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0!<\/strong>
\nT\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u201cmi\u1ebfng b\u00e1nh th\u01a1m\u201d \u0111\u1ea7y s\u1ee9c h\u1ea5p d\u1eabn v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. Theo b\u00e1o c\u00e1o c\u1ee7a Nielsen t\u1ea1i VOBF 2017, 45% ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam ti\u1ebfp c\u1eadn internet v\u1edbi th\u1eddi gian truy c\u1eadp trung b\u00ecnh 2 gi\u1edd\/ng\u00e0y.\u00a0 Th\u00eam v\u00e0o \u0111\u00f3, h\u1ed9i th\u1ea3o Creative Commerce 2017 th\u1ed1ng k\u00ea 91% ng\u01b0\u1eddi d\u00e2n s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 nh\u1eadn \u0111\u1ecbnh s\u1ef1 n\u1ed5i l\u00ean nhanh ch\u00f3ng c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb k\u1ebft n\u1ed1i (smartphone, tablet). \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng g\u00f3p ph\u1ea7n chuy\u1ec3n d\u1ecbch nhu c\u1ea7u mua h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

Theo nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i tr\u00ean, th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u00e0 \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng b\u1ee9t ph\u00e1 trong t\u01b0\u01a1ng lai. Theo Kantar Worldpanel (2017), th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam v\u1eabn th\u1ec3 hi\u1ec7n s\u1ee9c h\u00fat v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n r\u1ea5t l\u1edbn. Theo \u0111\u00f3, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Vi\u1ec7t Nam thu\u1ed9c top \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1edbi con s\u1ed1 \u1ed5n \u0111\u1ecbnh 35%\/n\u0103m, ch\u1ec9 \u0111\u1ee9ng sau Th\u00e1i Lan v\u00e0 Malaysia nh\u01b0ng d\u1eabn tr\u01b0\u1edbc nh\u1eefng qu\u1ed1c gia ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 nh\u01b0 Trung Qu\u1ed1c, H\u00e0n Qu\u1ed1c.<\/p>\n

N\u1ebfu trong n\u0103m 2013, doanh thu t\u1eeb c\u00e1c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn ch\u1ec9 \u0111\u1ea1t m\u1ee9c 2,2 t\u1ef7 USD th\u00ec 3 n\u0103m sau con s\u1ed1 \u0111\u00e3 t\u0103ng l\u00ean 4 t\u1ef7 USD, chi ti\u00eau b\u00ecnh qu\u00e2n khi mua h\u00e0ng online t\u0103ng t\u1eeb 120 USD\/ng\u01b0\u1eddi l\u00ean 160 USD\/ng\u01b0\u1eddi.\u00a0 \u00d4ng Tr\u1ea7n Tr\u1ecdng Tuy\u1ebfn, T\u1ed5ng th\u01b0 k\u00fd Hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam, cho r\u1eb1ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a TM\u0110T t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u1ebfn 50% trong n\u0103m 2020, h\u1ee9a h\u1eb9n l\u00e0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 d\u00e0nh cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. Nh\u1eadn \u0111\u1ecbnh c\u1ee7a \u00f4ng Tuy\u1ebfn ho\u00e0n to\u00e0n c\u00f3 c\u01a1 s\u1edf n\u1ebfu th\u1ecb tr\u01b0\u1eddng v\u1eabn thu\u1eadn theo \u0111\u00e0 ph\u00e1t tri\u1ec3n hi\u1ec7n t\u1ea1i, s\u1ef1 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd c\u1ee7a TM\u0110T l\u00e0 \u0111i\u1ec3u kh\u00f4ng kh\u00f3 \u0111o\u00e1n trong t\u01b0\u01a1ng lai.<\/p>\n

C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng ho\u00e0n thi\u1ec7n<\/strong>
\nThanh to\u00e1n tr\u1ef1c tuy\u1ebfn \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn<\/strong>
\nTheo s\u1ed1 li\u1ec7u t\u1eeb ng\u00e2n h\u00e0ng nh\u00e0 n\u01b0\u1edbc, s\u1ed1 l\u01b0\u1ee3ng th\u1ebb ng\u00e2n h\u00e0ng ph\u00e1t h\u00e0nh \u0111ang t\u0103ng l\u00ean nhanh ch\u00f3ng, gi\u00e1 tr\u1ecb giao d\u1ecbch th\u1ebb t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c v\u00e0 \u1ed5n \u0111\u1ecbnh. T\u00ednh \u0111\u1ebfn 6\/2017, s\u1ed1 l\u01b0\u1ee3ng th\u1ebb ph\u00e1t h\u00e0nh \u0111\u1ea1t m\u1ee9c tr\u00ean 121,5 tri\u1ec7u th\u1ebb.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: Xu h\u01b0\u1edbng thanh to\u00e1n kh\u00f4ng b\u1eb1ng ti\u1ec1n m\u1eb7t<\/a><\/strong><\/p>\n

Th\u00eam v\u00e0o \u0111\u00f3, h\u1ea7u h\u1ebft c\u00e1c ng\u00e2n h\u00e0ng \u0111\u00e3 t\u00edch h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng, \u01b0ng d\u1ee5ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn tr\u1ef1c ti\u1ebfp c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0: ti\u1ec1n \u0111i\u1ec7n, ti\u1ec1n n\u01b0\u1edbc, b\u1ea3o hi\u1ec3m, ph\u00ed vi\u1ec5n th\u00f4ng, giao th\u00f4ng, mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. Ngo\u00e0i ra, theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u01a1n 76 t\u1ed5 ch\u1ee9c cung \u1ee9ng d\u1ecbch v\u1ee5 thanh to\u00e1n tri\u1ec3n khai d\u1ecbch v\u1ee5 thanh to\u00e1n qua Internet v\u00e0 39 t\u1ed5 ch\u1ee9c cung \u1ee9ng d\u1ecbch v\u1ee5 thanh to\u00e1n cung \u1ee9ng d\u1ecbch v\u1ee5 thanh to\u00e1n qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. C\u00f3 th\u1ec3 th\u1ea5y, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u00e1p \u1ee9ng cho vi\u1ec7c thanh to\u00e1n kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t \u0111ang d\u1ea7n ho\u00e0n thi\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c ho\u1ea1t \u0111\u1ed9ng thanh to\u00e1n di\u1ec5n ra an to\u00e0n v\u00e0 nhanh ch\u00f3ng.<\/p>\n

D\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n v\u1eabn trong qu\u00e1 tr\u00ecnh n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng<\/strong>
\n\u0110\u1ec3 h\u1ed7 tr\u1ee3 cho TM\u0110T Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n v\u1eefng ch\u1eafc, ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng nh\u01b0 Shipchung.vn, Giaohangtietkiem, Giaohangnhanh,\u2026Ngo\u00e0i ra, s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n theo y\u00eau c\u1ea7u (On-demand) \u2013 \u0111i\u1ec3n h\u00ecnh nh\u01b0 Ahamove, k\u1ebft n\u1ed1i xe t\u1ea3i d\u1ecbch v\u1ee5 v\u1edbi ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u1ef1 m\u00f4 h\u00ecnh c\u1ee7a Grab v\u00e0 Uber. T\u1ea5t c\u1ea3 d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n \u0111\u00e3 g\u00f3p ph\u1ea7n \u0111\u1ea9y t\u1ed1c \u0111\u1ed9 qu\u00e1 tr\u00ecnh lu\u00e2n chuy\u1ec3n h\u00e0ng h\u00f3a, \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n

D\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng \u201cch\u1edbm n\u1edf\u201d<\/strong>
\nC\u00e1c qu\u1ed1c gia ph\u00e1t tri\u1ec3n tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 quen thu\u1ed9c v\u1edbi d\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng (fulfillment) v\u00e0 d\u1ecbch v\u1ee5 n\u00e0y l\u00e0 nh\u00e2n t\u1ed1 s\u1ed1ng c\u00f2n trong nh\u1eefng cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 gi\u1ea3i ph\u00e1p trong kinh doanh c\u1ea3 trong n\u01b0\u1edbc l\u1eabn qu\u1ed1c t\u1ebf c\u1ee7a c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Amazon, Target, Walmart,\u2026. Tuy nhi\u00ean, theo nghi\u00ean c\u1ee9u c\u1ee7a VECOM, kh\u00e1i ni\u1ec7m fulfillment \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t Nam v\u1eabn c\u00f2n m\u1edbi m\u1ebb trong giai \u0111o\u1ea1n tr\u01b0\u1edbc n\u0103m 2016. T\u1eeb sau n\u0103m 2016, d\u1ecbch v\u1ee5 n\u00e0y m\u1edbi d\u1ea7n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn, t\u00ecm hi\u1ec3u v\u00e0 khai th\u00e1c do y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ebfn t\u1eeb s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1 do s\u1ef1 ph\u00e1t tri\u1ec3n sau mu\u1ed9n so v\u1edbi c\u00e1c n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi. Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a nhi\u1ec1u chuy\u00ean gia, \u0111\u00e2y s\u1ebd l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0u m\u1ee1 cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam: \u201cMi\u1ebfng b\u00e1nh th\u01a1m\u201d c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":80158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,852,840,849],"tags":[451],"class_list":["post-80156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-thong-tin-thi-truong","category-tmdt","category-viet-nam","tag-ban-hang-hieu-qua"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80156"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80158"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}