{"id":80129,"date":"2018-02-13T18:26:50","date_gmt":"2018-02-13T11:26:50","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80129"},"modified":"2018-02-13T18:26:50","modified_gmt":"2018-02-13T11:26:50","slug":"tet-anh-huong-hanh-vi-mua","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/tet-anh-huong-hanh-vi-mua\/","title":{"rendered":"T\u1ebft truy\u1ec1n th\u1ed1ng \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?"},"content":{"rendered":"

T\u1ebft Nguy\u00ean \u0110\u00e1n l\u00e0 th\u1eddi \u0111i\u1ec3m s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u0103ng nhanh ch\u00f3ng v\u00e0 m\u1ea1nh m\u1ebd. Trong th\u1eddi \u0111i\u1ec3m n\u00e0y, h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng tho\u1ea3i m\u00e1i h\u01a1n trong chi ti\u00eau. V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc.<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Kantar WorldPanel (2017), th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd nh\u01b0 sau:<\/p>\n

S\u1ee9c mua t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi th\u1eddi \u0111i\u1ec3m b\u00ecnh th\u01b0\u1eddng, \u0111\u1ea1t 1,76 t\u1ef7 USD <\/strong><\/h3>\n

Ng\u01b0\u1eddi Vi\u1ec7t r\u1ea5t \u0111\u1ec1 cao ng\u00e0y T\u1ebft d\u00e2n t\u1ed9c, b\u1edfi \u0111\u00e2y l\u00e0 d\u1ecbp sum v\u1ea7y b\u00ean gia \u0111\u00ecnh, h\u1ecdp m\u1eb7t b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n. V\u00ec v\u1eady, ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 nhu c\u1ea7u nhi\u1ec1u h\u01a1n cho vi\u1ec7c mua s\u1eafm, t\u1ea1o n\u00ean c\u00e1i t\u1ebft \u0111\u1ea7m \u1ea5m c\u00f9ng gia \u0111\u00ecnh. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng \u0111\u1ea1t 2 con s\u1ed1 t\u1ea1i 4 th\u00e0nh ph\u1ed1 l\u1edbn v\u00e0 khu v\u1ef1c n\u00f4ng th\u00f4n t\u1ea1i vi\u1ec7t Nam.<\/p>\n

\"S\u1ee9c

S\u1ee9c mua ng\u00e0y c\u1eadn t\u1ebft t\u0103ng g\u1ea5p 2 l\u1ea7n b\u00ecnh th\u01b0\u1eddng<\/p><\/div>\n

Th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng l\u00e0 m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong gi\u1ecf h\u00e0ng ng\u00e0y t\u1ebft<\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 2 ng\u00e0nh h\u00e0ng t\u1ea1o \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh trong m\u00f9a t\u1ebft \u1edf c\u1ea3 khu v\u1ef1c n\u00f4ng th\u00f4n l\u1eabn th\u00e0nh th\u1ecb. Trong \u0111\u00f3, th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i ho\u1eb7c th\u1ef1c ph\u1ea9m c\u00f3 th\u1ec3 b\u1ea3o qu\u1ea3n t\u1ed1t \u0111\u00f3ng g\u00f3p r\u1ea5t l\u1edbn trong t\u1ec9 tr\u1ecdng doanh s\u1ed1 d\u1ecbp T\u1ebft.<\/p>\n

\"Th\u1ef1c

Th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng lu\u00f4n hi\u1ec7n h\u1eefu trong gi\u1ecf h\u00e0ng ng\u00e0y T\u1ebft<\/p><\/div>\n

Hai<\/strong> tu\u1ea7n tr\u01b0\u1edbc t\u1ebft l\u00e0 giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 nhu c\u1ea7u mua s\u1eafm<\/strong><\/h3>\n

\u0110\u1eb7c bi\u1ec7t, th\u1eddi gian 7 ng\u00e0y tr\u01b0\u1edbc t\u1ebft l\u00e0 giai \u0111o\u1ea1n \u0111\u1ec9nh \u0111i\u1ec3m mua s\u1eafm, h\u01a1n 50% s\u1ee9c mua \u1edf th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n r\u01a1i v\u00e0o tu\u1ea7n cu\u1ed1i tr\u01b0\u1edbc ng\u00e0y T\u1ebft \u0111\u1ea7u ti\u00ean.<\/p>\n

T\u1ea7n su\u1ea5t mua s\u1eafm d\u1ecbp t\u1ebft kh\u00f4ng kh\u00e1c th\u01b0\u1eddng ng\u00e0y nh\u01b0ng kh\u00e1c bi\u1ec7t v\u1ec1 chi ti\u00eau<\/strong>.<\/h3>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 giai \u0111o\u1ea1n b\u00ecnh th\u01b0\u1eddng, th\u1eddi \u0111i\u1ec3m t\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm 2 \u2013 3 l\u1ea7n\/tu\u1ea7n. Tuy nhi\u00ean, m\u1ee9c chi v\u00e0o d\u1ecbp cu\u1ed1i n\u0103m l\u1ea1i t\u0103ng cao, kh\u00e1ch h\u00e0ng s\u1eb5n l\u00f2ng chi tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n, mua nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n.<\/p>\n

T\u1ea1p h\u00f3a l\u00e0 k\u00eanh mua s\u1eafm ch\u00ednh, si\u00eau th\u1ecb v\u00e0 \u0111\u1ea1i si\u00eau th\u1ecb c\u0169ng l\u00e0 m\u1ed9t k\u00eanh quan tr\u1ecdng<\/strong><\/h3>\n

T\u1ea1i n\u00f4ng th\u00f4n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng t\u1ea1i t\u1ea1p h\u00f3a nh\u1ecf, c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a, chi\u1ebfm 67% t\u1ec9 tr\u1ecdng trong c\u00e1c k\u00eanh mua s\u1eafm th\u00f4ng th\u01b0\u1eddng. Ng\u01b0\u1ee3c l\u1ea1i, con s\u1ed1 n\u00e0y \u1edf th\u00e0nh th\u1ecb \u0111\u01b0\u1ee3c ph\u00e2n t\u00e1n trong 2 k\u00eanh, t\u1ea1p h\u00f3a nh\u1ecf chi\u1ebfm 24% v\u00e0 c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a chi\u1ebfm 36%. C\u00f3 th\u1ec3 th\u1ea5y, k\u00eanh truy\u1ec1n th\u1ed1ng c\u00f3 \u0111\u00f3ng g\u00f3p quan tr\u1ecdng v\u1edbi doanh thu trong giai \u0111o\u1ea1n T\u1ebft Nguy\u00ean \u0110\u00e1n.<\/p>\n

M\u00f9a qu\u00e0 t\u1eb7ng c\u1ee7a n\u0103m<\/strong><\/h3>\n

Qu\u00e0 t\u1eb7ng v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong d\u1ecbp T\u1ebft truy\u1ec1n th\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. H\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u c\u00f3 k\u1ebf ho\u1ea1ch t\u1eb7ng qu\u00e0 cho nhau v\u00e0o d\u1ecbp l\u1ec5 l\u1edbn nh\u1ea5t trong n\u0103m n\u00e0y. N\u0103m nay, qu\u00e0 t\u1eb7ng \u0111\u01b0\u1ee3c xem l\u00e0 ngu\u1ed3n t\u0103ng tr\u01b0\u1edfng ch\u00ednh c\u1ee7a m\u00f9a T\u1ebft nh\u1edd v\u00e0o vi\u1ec7c gi\u00e1 tr\u1ecb qu\u00e0 t\u1eb7ng ng\u00e0y c\u00e0ng cao h\u01a1n.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd quan t\u00e2m:<\/strong><\/em><\/p>\n

>>>> 3 m\u1eb9o x\u1ea3 h\u00e0ng t\u1ed3n kho d\u1ecbp cu\u1ed1i n\u0103m<\/strong><\/a><\/p>\n

>>>> \u00dd t\u01b0\u1edfng kinh doanh h\u1ed1t b\u1ea1c d\u1ecbp t\u1ebft Nguy\u00ean \u0110\u00e1n<\/a>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ebft Nguy\u00ean \u0110\u00e1n l\u00e0 th\u1eddi \u0111i\u1ec3m s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u0103ng nhanh ch\u00f3ng v\u00e0 m\u1ea1nh m\u1ebd. Trong th\u1eddi \u0111i\u1ec3m n\u00e0y, h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng tho\u1ea3i m\u00e1i h\u01a1n trong chi ti\u00eau. V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh […]<\/p>\n","protected":false},"author":1,"featured_media":80134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840,847],"tags":[451],"class_list":["post-80129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt","category-xu-huong","tag-ban-hang-hieu-qua"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80129"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80134"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}