{"id":79856,"date":"2018-01-18T09:02:53","date_gmt":"2018-01-18T02:02:53","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=79856"},"modified":"2018-01-18T09:02:53","modified_gmt":"2018-01-18T02:02:53","slug":"phat-hang-mau-nganh-my-pham","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/phat-hang-mau-nganh-my-pham\/","title":{"rendered":"Ph\u00e1t h\u00e0ng m\u1eabu ng\u00e0nh m\u1ef9 ph\u1ea9m: L\u00e0m sao cho hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Theo nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a Redpepper, ph\u00e1t h\u00e0ng m\u1eabu (sampling) mi\u1ec5n ph\u00ed l\u00e0 m\u1ed9t trong 4 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Do \u0111\u00f3, ph\u00e1t h\u00e0ng m\u1eabu tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn khi ti\u1ebfp th\u1ecb (marketing) cho m\u1ef9 ph\u1ea9m. N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, h\u00e0ng m\u1eabu ch\u1ec9 l\u00e0 \u0111\u00f2n b\u1ea9y thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec hi\u1ec7n t\u1ea1i n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m ri\u00eang bi\u1ec7t m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng doanh thu.<\/span><\/p>\n<h2><b>T\u1ea1i sao doanh nghi\u1ec7p ng\u00e0nh m\u1ef9 ph\u1ea9m n\u00ean thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400\"><b>T\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 t\u0103ng doanh thu<\/b>: Theo Charles Revson \u2013 ng\u01b0\u1eddi s\u00e1ng l\u1eadp th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m danh ti\u1ebfng Relvon: <i>B\u00e1n m\u1ef9 ph\u1ea9m \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u00e1n ni\u1ec1m hy v\u1ecdng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/i>. C\u00f3 th\u1ec3 th\u1ea5y, \u0111\u00e2y l\u00e0 ng\u00e0nh \u0111\u1eb7c th\u00f9, \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ea7n c\u00f3 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, nh\u1eefng m\u1eabu th\u1eed \u0111\u1ec3 ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh mua h\u00e0ng, b\u1edfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u1ea3m gi\u00e1c ch\u1ea1m, m\u00f9i h\u01b0\u01a1ng v\u00e0 c\u1ea3m nh\u1eadn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m s\u1ebd khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m.<\/li>\n<li style=\"font-weight: 400\"><b>M\u1eabu th\u1eed m\u1ef9 ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb trong b\u00e1n h\u00e0ng<\/b>: T\u1eeb kinh nghi\u1ec7m th\u1ef1c t\u1ebf cho th\u1ea5y, kh\u00e1ch h\u00e0ng lu\u00f4n s\u1eb5n l\u00f2ng v\u00e0 h\u00e0o h\u1ee9ng khi nh\u1eadn c\u00e1c m\u1eabu th\u1eed h\u00e0ng m\u1ef9 ph\u1ea9m. &nbsp;\u0110i\u1ec1u n\u00e0y k\u00e9o theo nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 k\u00edch c\u1ee1 nh\u1ecf khi \u0111i du l\u1ecbch (travel size) ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. Theo \u0111\u00f3, m\u1eabu th\u1eed kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u00e2y c\u00f2n l\u00e0 m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 kinh doanh. S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a nh\u1eefng nh\u00e2n v\u1eadt \u0111\u1ecbnh h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p (beauty blogger) \u0111ang \u201cth\u1ed5i\u201d m\u1ed9t lu\u1ed3ng gi\u00f3 m\u1edbi, gi\u00fap h\u00e0ng m\u1eabu tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb n\u1ebfu doanh nghi\u1ec7p bi\u1ebft v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3.<\/li>\n<li style=\"font-weight: 400\"><b>T\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><span style=\"font-weight: 400\">: Ngo\u00e0i l\u1ee3i \u00edch thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng chi\u1ebfn d\u1ecbch ph\u00e1t h\u00e0ng m\u1eabu c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. &nbsp;Nh\u01b0 \u0111\u00e3 n\u00f3i tr\u00ean, h\u00e0ng m\u1eabu ng\u00e0nh m\u1ef9 ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb ri\u00eang, v\u00ec v\u1eady \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u00f3n qu\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 chu \u0111\u00e1u c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u0169, kh\u00edch l\u1ec7 h\u1ecd ti\u1ebfp t\u1ee5c mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/kinh-nghiem-kinh-doanh-my-pham-online-1500-don-moi-thang\/\" target=\"_blank\" rel=\"noopener noreferrer\">&gt;&gt;&gt;&gt; Kinh nghi\u1ec7m kinh doanh m\u1ef9 ph\u1ea9m 1500 \u0111\u01a1n h\u00e0ng m\u1ed7i th\u00e1ng<\/a><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.boxme.vn\/do-luong-phat-hang-mau-sampling\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">&gt;&gt;&gt;&gt; 4 b\u01b0\u1edbc \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng sampling<\/a><\/span><br \/>\n<b><\/b><\/p>\n<h2><strong>Ph\u00e1t h\u00e0ng m\u1eabu cho ng\u00e0nh m\u1ef9 ph\u1ea9m: Chi\u1ebfn thu\u1eadt n\u00e0o ph\u00f9 h\u1ee3p<\/strong><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ph\u00e1t h\u00e0ng m\u1eabu, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc l\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng chi\u1ebfn thu\u1eadt sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Bi\u1ebfn m\u1eabu th\u1eed th\u00e0nh qu\u00e0 t\u1eb7ng:&nbsp;<\/b>Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1eb7ng m\u1eabu th\u1eed s\u1ea3n ph\u1ea9m khi mua nh\u1eefng s\u1ea3n ph\u1ea9m full-size. C\u00e1ch n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed5i ti\u1ebfng c\u1ee7a Anh &nbsp;&#8211; &nbsp;The Body Shop v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3. Theo \u0111\u00f3, khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m b\u1ea5t k\u1ef3 t\u1ea1i c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf ho\u1eb7c tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1eb7ng 2 m\u1eabu th\u1eed t\u1eeb d\u00f2ng s\u1ea3n ph\u1ea9m chi\u1ebft xu\u1ea5t tr\u00e0 xanh (tea tree).<\/li>\n<li style=\"font-weight: 400\"><b>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 nh\u1eadn m\u1eabu th\u1eed:&nbsp;<\/b>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 lan truy\u1ec1n th\u00f4ng tin khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn ph\u1ed5 r\u1ed9ng v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e3n h\u00e0ng n\u00ean ph\u00e1t h\u00e0ng m\u1eabu k\u00e8m theo \u0111i\u1ec1u ki\u1ec7n. Nh\u00e3n h\u00e0ng n\u00ean khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, y\u00eau c\u1ea7u h\u1ecd \u0111\u1ec3 l\u1ea1i th\u00f4ng tin \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c sample t\u1eeb nh\u00e3n hi\u1ec7u.<\/li>\n<li style=\"font-weight: 400\"><b>Thi\u1ebft k\u1ebf b\u1ed9 s\u1ea3n ph\u1ea9m h\u00e0ng m\u1eabu (bundle):<\/b><span style=\"font-weight: 400\"> N\u1ebfu doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m, c\u00f3 nhi\u1ec1u ch\u1ee7ng lo\u1ea1i \u0111a d\u1ea1ng, nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 t\u1ea1o ra b\u1ed9 h\u00e0ng m\u1eabu c\u00f3 gi\u00e1 tr\u1ecb. Trong \u0111\u00f3, nh\u00e3n h\u00e0ng s\u1ea3n xu\u1ea5t h\u00e0ng m\u1eabu c\u1ee7a nhi\u1ec1u m\u1eb7t h\u00e0ng kh\u00e1c nhau v\u00e0 g\u00f3i th\u00e0nh m\u1ed9t b\u1ed9 s\u1ea3n ph\u1ea9m. Nh\u01b0 v\u1eady, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 th\u1eed c\u00f9ng l\u00fac r\u1ea5t nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u00f3ng g\u00f3i, tri\u1ec3n khai ph\u00e1t h\u00e0ng m\u1eabu \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, b\u1ed9 s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 b\u00e1n v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c d\u00e0nh t\u1eb7ng cho nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.boxme.vn\/7-chien-thuat-phat-hang-mau-sampling\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">&gt;&gt;&gt; 7 chi\u1ebfn thu\u1eadt ph\u00e1t h\u00e0ng m\u1eabu hi\u1ec7u qu\u1ea3 cao<\/a><br \/>\n<b><\/b><\/p>\n<h2><b>Li\u1ec7u c\u00f3 th\u1ec3 t\u0103ng g\u1ea5p \u0111\u00f4i hi\u1ec7u qu\u1ea3 nh\u01b0ng ti\u1ebft ki\u1ec7m chi ph\u00ed nhi\u1ec1u h\u01a1n?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Nh\u1eb1m h\u1ed7 tr\u1ee3 nh\u00e3n h\u00e0ng m\u1ef9 ph\u1ea9m t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u00f4ng c\u1ee5 ph\u00e1t h\u00e0ng m\u1eabu v\u1edbi chi ph\u00ed ti\u1ebft ki\u1ec7m h\u01a1n, Boxme \u0111\u00e3 tri\u1ec3n khai gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c ph\u00e1t h\u00e0ng m\u1eabu, qu\u00e0 t\u1eb7ng to\u00e0n qu\u1ed1c. Khi s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p c\u1ee7a Boxme, doanh nghi\u1ec7p s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng to\u00e0n qu\u1ed1c:&nbsp;<\/b>Boxme s\u1ebd ti\u1ebfp nh\u1eadn, x\u1eed l\u00ed v\u00e0 giao h\u00e0ng m\u1eabu kh\u1eafp m\u1ecdi mi\u1ec1n \u0111\u1ea5t n\u01b0\u1edbc, gi\u00fap chi\u1ebfn d\u1ecbch marketing c\u1ee7a doanh nghi\u1ec7p lan t\u1ecfa r\u1ed9ng r\u00e3i h\u01a1n.<\/li>\n<li style=\"font-weight: 400\"><b>Hi\u1ec7u qu\u1ea3 nh\u00e2n \u0111\u00f4i:&nbsp;<\/b>Ngo\u00e0i vi\u1ec7c ti\u1ebfp c\u1eadn r\u1ed9ng c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng, v\u1edbi Boxme, b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn<b> \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b>. B\u00ean c\u1ea1nh \u0111\u00f3, Boxme v\u1eadn chuy\u1ec3n h\u00e0ng m\u1eabu \u0111\u1ebfn <b>\u0111\u00fang \u0111\u1ecba ch\u1ec9 v\u00e0 nhanh ch\u00f3ng, <\/b>nh\u1edd \u0111\u00f3 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng h\u01a1n v\u1ec1 doanh nghi\u1ec7p. Ngo\u00e0i ra, Boxme thu h\u1ed3i <b>\u0111\u00fang ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/b> ch\u00ednh x\u00e1c v\u00e0 chuy\u00ean nghi\u1ec7p.<\/li>\n<li style=\"font-weight: 400\"><b>Ti\u1ebft ki\u1ec7m chi ph\u00ed l\u00ean \u0111\u1ebfn 50%<\/b><span style=\"font-weight: 400\">: Khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ph\u00e1t h\u00e0ng m\u1eabu c\u1ee7a Boxme, doanh nghi\u1ec7p c\u1eaft gi\u1ea3m chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, chi ph\u00ed nh\u00e2n s\u1ef1 ph\u00e1t m\u1eabu th\u1eed t\u1ea1i qu\u1ea7y k\u1ec7, nh\u00e2n s\u1ef1 \u0111\u00f3ng g\u00f3i v\u00e0 x\u1eed l\u00ed h\u00e0ng m\u1eabu. B\u00ean c\u1ea1nh \u0111\u00f3, Boxme \u0111\u1ec1 xu\u1ea5t cho b\u1ea1n m\u1ee9c gi\u00e1 v\u1eadn chuy\u1ec3n v\u1edbi chi\u1ebft kh\u1ea5u t\u1ed1t h\u01a1n c\u00e1c h\u00e3ng v\u1eadn chuy\u1ec3n th\u00f4ng th\u01b0\u1eddng. Do \u0111\u00f3, vi\u1ec7c ti\u1ebft ki\u1ec7m m\u1ed9t n\u1eeda chi ph\u00ed khi th\u1ef1c hi\u1ec7n sampling l\u00e0 \u0111i\u1ec1u ho\u1ea3n to\u00e0n c\u00f3 th\u1ec3. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">T\u1ea1i sao kh\u00f4ng th\u1ef1c hi\u1ec7n ph\u00e1t h\u00e0ng m\u1eabu s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p ngay b\u00e2y gi\u1edd v\u1edbi Boxme?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a Redpepper, ph\u00e1t h\u00e0ng m\u1eabu (sampling) mi\u1ec5n ph\u00ed l\u00e0 m\u1ed9t trong 4 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Do \u0111\u00f3, ph\u00e1t h\u00e0ng m\u1eabu tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn khi ti\u1ebfp th\u1ecb (marketing) cho [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[842,840,845],"tags":[426],"class_list":["post-79856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","category-tmdt","category-tips-ban-hang","tag-giai-phap-fulfillment"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=79856"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/79857"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=79856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=79856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=79856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}