{"id":79841,"date":"2018-01-17T14:51:43","date_gmt":"2018-01-17T07:51:43","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=79841"},"modified":"2018-01-17T14:51:43","modified_gmt":"2018-01-17T07:51:43","slug":"phat-hang-mau-nganh-fmcg","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/phat-hang-mau-nganh-fmcg\/","title":{"rendered":"Ph\u00e1t h\u00e0ng m\u1eabu (sampling) ng\u00e0nh FMCG: C\u00f3 qu\u00e1 kh\u00f3 \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Trong ng\u00e0nh h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C), \u0111i\u1ec3n h\u00ecnh nh\u01b0 ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), t\u00ednh tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m\/nh\u00e3n h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 th\u00e0nh c\u00f4ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00e0 l\u1ee3i \u00edch trong c\u1ea3 ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n nh\u01b0 t\u0103ng l\u00f2ng trung th\u00e0nh, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn t\u1ed1t h\u01a1n cho doanh nghi\u1ec7p. M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 marketing \u0111\u1eb7c tr\u01b0ng c\u1ee7a ng\u00e0nh FMCG l\u00e0 ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu (sampling). C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn v\u00e0 r\u1ed9ng r\u00e3i \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Ph\u00e1t h\u00e0ng m\u1eabu trong ng\u00e0nh FMCG l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1eb7ng m\u1eabu th\u1eed (sample) cho m\u1ed9t nh\u00f3m nh\u1ecf ng\u01b0\u1eddi ti\u00eau d\u00f9ng sau c\u00f9ng (end-user). Theo \u0111\u00f3, h\u00e0ng m\u1eabu c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u00e1t t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n, k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp nh\u01b0 si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i,\u2026ho\u1eb7c tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn b\u1eb1ng <a href=\"https:\/\/www.boxme.vn\/online-sampling-va-posm-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ph\u01b0\u01a1ng ph\u00e1p online sampling<\/a>. V\u1eady doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c FMCG c\u1ea7n xem x\u00e9t nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u nh\u1ea5t khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch ph\u00e1t h\u00e0ng m\u1eabu?<\/span><\/p>\n<p><b>T\u1ea1i sao ng\u00e0nh FMCG n\u00ean tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu (sampling) th\u01b0\u1eddng xuy\u00ean?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>N\u00e2ng cao doanh s\u1ed1 b\u00e1n h\u00e0ng<\/b><span style=\"font-weight: 400\">: Theo nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a RedPepper, 81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 s\u1ebd mua s\u1ea3n ph\u1ea9m n\u1ebfu \u0111\u01b0\u1ee3c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed. N\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn g\u00f3p \u00fd t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi tr\u01b0\u1edbc khi ph\u00e2n ph\u1ed1i h\u00e0ng lo\u1ea1t ra th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>K\u00edch th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n t\u1ea1i ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m:<\/b><span style=\"font-weight: 400\"> \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 n\u00e2ng cao l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u (brand awareness) c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400\"> S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u00e0ng m\u1eabu. Do \u0111\u00f3, \u0111i\u1ec1u n\u00e0y c\u0169ng l\u00e0 t\u0103ng qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1.<\/span><\/li>\n<\/ul>\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/www.boxme.vn\/do-luong-phat-hang-mau-sampling\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">4 b\u01b0\u1edbc \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ph\u00e1t h\u00e0ng m\u1eabu<\/a><\/strong><\/p>\n<p><b>Kh\u00f3 kh\u0103n n\u00e0o cho doanh nghi\u1ec7p FMCG khi ph\u00e1t h\u00e0ng m\u1eabu theo c\u00e1ch truy\u1ec1n th\u1ed1ng?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Chi ph\u00ed cao:<\/b><span style=\"font-weight: 400\"> C\u00f3 r\u1ea5t nhi\u1ec1u kho\u1ea3n chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e1t h\u00e0ng m\u1eabu, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi th\u1ef1c hi\u1ec7n theo c\u00e1ch truy\u1ec1n th\u1ed1ng (thu\u00ea nh\u00e2n s\u1ef1 ph\u00e1t h\u00e0ng m\u1eabu ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n th\u1ef1c t\u1ebf). Theo \u0111\u00f3, r\u1ea5t nhi\u1ec1u kho\u1ea3n chi ph\u00ed nh\u01b0 chi ph\u00ed t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ph\u00e1t qu\u00e0, chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m m\u1eabu, ti\u1ec1n thu\u00ea nh\u00e2n c\u00f4ng (PB, PG, MC,..) chi ph\u00ed x\u1eed l\u00ed, h\u1ed7 tr\u1ee3, chi ph\u00ed v\u1eadn chuy\u1ec3n,\u2026Do \u0111\u00f3, doanh nghi\u1ec7p ph\u1ea3i chi ti\u00eau r\u1ea5t nhi\u1ec1u ti\u1ec1n v\u00e0o ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>T\u1ed1c \u0111\u1ed9 nh\u1eadn ph\u1ea3n h\u1ed3i ch\u1eadm, th\u1eddi gian k\u00e9o d\u00e0i:<\/b><span style=\"font-weight: 400\"> N\u1ebfu theo c\u00e1ch truy\u1ec1n th\u1ed1ng, th\u1eddi gian doanh nghi\u1ec7p thu th\u1eadp ho\u00e0n thi\u1ec7n d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng k\u00e9o d\u00e0i r\u1ea5t l\u00e2u, th\u1eadm ch\u00ed l\u00ean \u0111\u1ebfn 2-3 th\u00e1ng. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1ch l\u00e0m truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 l\u00e0m b\u00f3p m\u00e9o ngu\u1ed3n d\u1eef li\u1ec7u qu\u00fd t\u1eeb kh\u00e1ch h\u00e0ng do qu\u00e1 tr\u00ecnh chuy\u1ec3n ti\u1ebfp ph\u1ea3n h\u1ed3i ph\u1ea3i th\u00f4ng qua PG, PB, h\u1ecd kh\u00f4ng \u0111\u1ee7 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 chuy\u1ec3n t\u1ea3i \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c th\u00f4ng \u0111i\u1ec7p t\u1eeb kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p. <\/span><\/li>\n<li style=\"font-weight: 400\"><b>Gi\u1edbi h\u1ea1n v\u1ec1 kh\u00f4ng gian v\u00e0 th\u1eddi gian<\/b><span style=\"font-weight: 400\">: Nh\u01b0 \u0111\u00e3 n\u00eau tr\u00ean, ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu n\u1ebfu ch\u1ec9 di\u1ec5n ra t\u1ea1i \u0111i\u1ec3m b\u00e1n s\u1ebd ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng nh\u1ecf kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i ra, doanh nghi\u1ec7p ch\u1ec9 c\u00f3 th\u1ec3 c\u1ea7m ch\u1eebng ho\u1ea1t \u0111\u1ed9ng n\u00e0y trong ng\u1eafn h\u1ea1n v\u00ec qu\u00e1 ti\u00eau t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed.<\/span><\/li>\n<\/ul>\n<p>B\u00e0i vi\u1ebft li\u00ean quan:<strong> <a href=\"https:\/\/www.boxme.vn\/7-chien-thuat-phat-hang-mau-sampling\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">7 chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 cao khi ph\u00e1t h\u00e0ng m\u1eabu<\/a><\/strong><\/p>\n<p><b>Ti\u1ebfp th\u1ecb h\u00e0ng m\u1eabu trong ng\u00e0nh FMCG: \u0110\u00e2u l\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1ch l\u00e0m truy\u1ec1n th\u1ed1ng?<\/b><br \/>\n<span style=\"font-weight: 400\">M\u1eb7c d\u00f9 chi ph\u00ed th\u1ef1c hi\u1ec7n m\u1ed7i chi\u1ebfn d\u1ecbch ph\u00e1t h\u00e0ng m\u1eabu r\u1ea5t cao, nh\u01b0ng v\u1eabn kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn l\u1ee3i \u00edch to l\u1edbn m\u00e0 doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c khi th\u1ef1c hi\u1ec7n c\u00f4ng c\u1ee5 marketing n\u00e0y. Do \u0111\u00f3, \u0111\u00e2y v\u1eabn l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c doanh nghi\u1ec7p FMCG l\u1ef1a ch\u1ecdn. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Nh\u1eb1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u00f4ng c\u1ee5 ph\u00e1t h\u00e0ng m\u1eabu v\u00e0 kh\u1eafc ph\u1ee5c nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m t\u1eeb ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng \u0111\u00e3 n\u00eau tr\u00ean, Boxme \u0111\u00e3 tri\u1ec3n khai gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c ph\u00e1t h\u00e0ng m\u1eabu, qu\u00e0 t\u1eb7ng to\u00e0n qu\u1ed1c. Khi s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p c\u1ee7a Boxme, doanh nghi\u1ec7p s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng to\u00e0n qu\u1ed1c:<\/b><span style=\"font-weight: 400\"> D\u1ecbch v\u1ee5 c\u1ee7a Boxme kh\u1eafc ph\u1ee5c nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai t\u1ea1i \u0111i\u1ec3m b\u00e1n. M\u1ecdi tr\u1edf ng\u1ea1i v\u1ec1 kh\u00f4ng gian v\u00e0 th\u1eddi gian b\u1ecb ph\u00e1 b\u1ecf, h\u00e0ng m\u1eabu c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i. Boxme s\u1ebd ti\u1ebfp nh\u1eadn, x\u1eed l\u00ed v\u00e0 giao h\u00e0ng m\u1eabu kh\u1eafp m\u1ecdi mi\u1ec1n \u0111\u1ea5t n\u01b0\u1edbc, gi\u00fap chi\u1ebfn d\u1ecbch marketing c\u1ee7a doanh nghi\u1ec7p lan t\u1ecfa r\u1ed9ng r\u00e3i h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Hi\u1ec7u qu\u1ea3 nh\u00e2n \u0111\u00f4i:<\/b><span style=\"font-weight: 400\"> Ngo\u00e0i vi\u1ec7c ti\u1ebfp c\u1eadn r\u1ed9ng c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng, khi b\u1ea1n ngh\u0129 v\u00e0 l\u00e0m kh\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng, b\u1ea1n s\u1ebd khoanh v\u00f9ng v\u00e0 ti\u1ebfp c\u1eadn<\/span><b> \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><span style=\"font-weight: 400\">, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p m\u1edbi &#8211; online sampling. B\u00ean c\u1ea1nh \u0111\u00f3, Boxme v\u1eadn chuy\u1ec3n h\u00e0ng m\u1eabu \u0111\u1ebfn <\/span><b>\u0111\u00fang \u0111\u1ecba ch\u1ec9 v\u00e0 nhanh ch\u00f3ng, <\/b><span style=\"font-weight: 400\">nh\u1edd \u0111\u00f3 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng h\u01a1n v\u1ec1 doanh nghi\u1ec7p. Ngo\u00e0i ra, Boxme thu h\u1ed3i <\/span><b>\u0111\u00fang ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><span style=\"font-weight: 400\"> ch\u00ednh x\u00e1c v\u00e0 chuy\u00ean nghi\u1ec7p, kh\u00f4ng b\u1ecb b\u00f3p m\u00e9o th\u00f4ng tin nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Ti\u1ebft ki\u1ec7m chi ph\u00ed l\u00ean \u0111\u1ebfn 50%<\/b><span style=\"font-weight: 400\">: Khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ph\u00e1t h\u00e0ng m\u1eabu c\u1ee7a Boxme, doanh nghi\u1ec7p c\u1eaft gi\u1ea3m chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, chi ph\u00ed nh\u00e2n s\u1ef1 ph\u00e1t m\u1eabu th\u1eed t\u1ea1i qu\u1ea7y k\u1ec7, nh\u00e2n s\u1ef1 \u0111\u00f3ng g\u00f3i v\u00e0 x\u1eed l\u00ed h\u00e0ng m\u1eabu. B\u00ean c\u1ea1nh \u0111\u00f3, Boxme \u0111\u1ec1 xu\u1ea5t cho b\u1ea1n m\u1ee9c gi\u00e1 v\u1eadn chuy\u1ec3n v\u1edbi chi\u1ebft kh\u1ea5u t\u1ed1t h\u01a1n c\u00e1c h\u00e3ng v\u1eadn chuy\u1ec3n th\u00f4ng th\u01b0\u1eddng. Do \u0111\u00f3, vi\u1ec7c ti\u1ebft ki\u1ec7m m\u1ed9t n\u1eeda chi ph\u00ed khi th\u1ef1c hi\u1ec7n sampling l\u00e0 \u0111i\u1ec1u ho\u1ea3n to\u00e0n c\u00f3 th\u1ec3. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u1edbi nh\u1eefng l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i n\u00eau tr\u00ean, t\u1ea1i sao kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb h\u00e0ng m\u1eabu v\u1edbi chi ph\u00ed ch\u1ec9 c\u00f2n m\u1ed9t n\u1eeda ngay b\u00e2y gi\u1edd?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong ng\u00e0nh h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C), \u0111i\u1ec3n h\u00ecnh nh\u01b0 ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), t\u00ednh tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m\/nh\u00e3n h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 th\u00e0nh c\u00f4ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,842,840],"tags":[426],"class_list":["post-79841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-sales-marketing","category-tmdt","tag-giai-phap-fulfillment"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=79841"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/79843"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=79841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=79841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=79841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}