{"id":79806,"date":"2018-01-16T14:15:00","date_gmt":"2018-01-16T07:15:00","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=79806"},"modified":"2018-01-16T14:15:00","modified_gmt":"2018-01-16T07:15:00","slug":"7-chien-thuat-phat-hang-mau-sampling","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/7-chien-thuat-phat-hang-mau-sampling\/","title":{"rendered":"7 chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 khi ph\u00e1t h\u00e0ng m\u1eabu (sampling) – Ti\u1ebfp th\u1ecb h\u00e0ng m\u1eabu"},"content":{"rendered":"

C\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu (sampling) ng\u00e0y nay \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3, c\u00f3 t\u00ednh s\u00e1ng t\u1ea1o, b\u1edfi n\u00f3 c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p l\u1eabn nhau v\u00e0 k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng chi\u1ebfn thu\u1eadt kh\u00e1c trong chi\u1ebfn l\u01b0\u1ee3c marketing (\u0111i\u1ec3n h\u00ecnh l\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o). \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p nh\u1eb1m m\u1ee5c ti\u00eau t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean \u201cm\u1eb7t tr\u1eadn\u201d offline l\u1eabn online. D\u1ef1a tr\u00ean m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf, m\u1ed7i c\u00f4ng ty s\u1ebd c\u00f3 c\u00e1ch tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu ri\u00eang bi\u1ec7t.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 chi\u1ebfn thu\u1eadt ph\u00e1t h\u00e0ng m\u1eabu \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p, nh\u00e3n h\u00e0ng th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng:<\/span><\/p>\n

Ph\u00e1t h\u00e0ng m\u1eabu th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i:<\/b> Hi\u1ec7n nay, <\/span>ph\u01b0\u01a1ng ph\u00e1p online sampling <\/b><\/a>\u0111\u00e3 d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n t\u1ea1i Vi\u1ec7t Nam nh\u1edd v\u00e0o s\u1ee9c m\u1ea1nh c\u1ee7a internet v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. Theo \u0111\u00f3, online sampling gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf ph\u1ed5 r\u1ed9ng h\u01a1n, ti\u1ebfp c\u1eadn \u0111\u00fang h\u01b0\u1edbng v\u00e0 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. Ngo\u00e0i ra, s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap vi\u1ec7c sampling tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m h\u01a1n so v\u1edbi m\u00f4i tr\u01b0\u1eddng offline. <\/span><\/p>\n

Ph\u00e1t h\u00e0ng m\u1eabu c\u00e1 nh\u00e2n<\/b>: Doanh nghi\u1ec7p g\u1eedi h\u00e0ng m\u1eabu tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 \u0111i\u1ec1u ki\u1ec7n n\u00e0o k\u00e8m theo. C\u00e1ch n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n, c\u1ee5 th\u1ec3 l\u00e0 c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf ho\u1eb7c <\/span>g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng to\u00e0n qu\u1ed1c th\u00f4ng qua danh s\u00e1ch c\u00f3 s\u1eb5n. C\u00e1c doanh nghi\u1ec7p h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) \u1ee9ng d\u1ee5ng vi\u1ec7c ph\u00e1t h\u00e0ng m\u1eabu c\u00e1 nh\u00e2n r\u1ea5t hi\u1ec7u qu\u1ea3. C\u00f4ng ty Redbull tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu mi\u1ec5n ph\u00ed t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 \u00e2m nh\u1ea1c, th\u1ec3 thao,\u2026Coca Cola \u0111\u00e3 c\u00f3 c\u00e1ch l\u00e0m s\u00e1ng t\u1ea1o h\u01a1n khi ph\u00e1t sampling \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u1eb1ng bi\u1ec3n qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c (interactive billboards).<\/span><\/p>\n

Ph\u00e1t h\u00e0ng m\u1eabu th\u00f4ng qua marketing tr\u1ef1c ti\u1ebfp:<\/b> C\u00e1c nh\u00e3n h\u00e0ng th\u00f4ng b\u00e1o ch\u01b0\u01a1ng tr\u00ecnh g\u1eedi m\u1eabu th\u1eed mi\u1ec5n ph\u00ed \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua chi\u1ebfn d\u1ecbch email marketing. M\u1eabu th\u1eed c\u00f3 th\u1ec3 l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 ho\u1eb7c m\u00e3 gi\u1ea3m gi\u00e1 100%, voucher tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed,\u2026\u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u1eb1ng <\/span>d\u1ecbch v\u1ee5 ph\u00e1t h\u00e0ng m\u1eabu uy t\u00edn.<\/a><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: 7 sai l\u1ea7m c\u1ea7n tr\u00e1nh khi ph\u00e1t h\u00e0ng m\u1eabu<\/a><\/strong><\/p>\n

Ph\u00e1t h\u00e0ng m\u1eabu k\u00e8m theo s\u1ea3n ph\u1ea9m kh\u00e1c: <\/b>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 linh ho\u1ea1t b\u1eb1ng c\u00e1ch \u0111\u00ednh k\u00e8m h\u00e0ng m\u1eabu v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m full-size kh\u00e1c. C\u00f4ng ty P&G v\u00e0 Unilever th\u01b0\u1eddng \u00e1p d\u1ee5ng c\u00e1ch n\u00e0y \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m kh\u00e1c. B\u00ean c\u1ea1nh \u0111\u00f3, chi\u1ebfn thu\u1eadt ph\u00e1t h\u00e0ng m\u1eabu n\u00e0y gi\u00fap h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng g\u01b0\u1ee3ng \u00e9p nh\u1eadn m\u1eabu th\u1eed.<\/span><\/p>\n

Bi\u1ebfn h\u00e0ng m\u1eabu th\u00e0nh qu\u00e0 t\u1eb7ng: <\/b>Theo \u0111\u00f3, c\u00f4ng ty s\u1ebd t\u1eb7ng kh\u00e1ch h\u00e0ng s\u1ea3n ph\u1ea9m m\u1eabu khi h\u1ecd mua s\u1ea3n ph\u1ea9m kh\u00e1c. C\u1eeda h\u00e0ng Sephora (M\u1ef9) g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng 3 m\u1eabu th\u1eed s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed v\u1edbi \u0111\u01a1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u00f3 gi\u00e1 tr\u1ecb b\u1ea5t k\u1ef3.<\/span><\/p>\n

T\u1eb7ng h\u00e0ng m\u1eabu c\u00f3 \u0111i\u1ec1u ki\u1ec7n: <\/b>Kh\u00e1ch h\u00e0ng mu\u1ed1n nh\u1eadn h\u00e0ng m\u1eabu ph\u1ea3i th\u1ecfa m\u00e3n \u0111i\u1ec1u ki\u1ec7n c\u1ee7a doanh nghi\u1ec7p. Hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, cung c\u1ea5p th\u00f4ng tin li\u00ean l\u1ea1c \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1eabu th\u1eed t\u1eeb doanh nghi\u1ec7p. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch m\u00e0 Amazon c\u00f9ng nhi\u1ec1u e-marketplace v\u00e0 nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: 4 b\u01b0\u1edbc \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00f4ng c\u1ee5 ph\u00e1t h\u00e0ng m\u1eabu<\/strong><\/a><\/p>\n

Xem h\u00e0ng m\u1eabu nh\u01b0 s\u1ea3n ph\u1ea9m m\u1edbi: <\/b>Nhi\u1ec1u doanh nghi\u1ec7p cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng ho\u1eb7c mua h\u00e0ng m\u1eabu nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. Theo \u0111\u00f3, h\u00e0ng m\u1eabu th\u01b0\u1eddng s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m full-size. Trong th\u1ef1c t\u1ebf, nh\u00e3n h\u00e0ng m\u1ef9 ph\u1ea9m Lamc\u00f4me \u0111\u00e3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng n\u00e0y trong su\u1ed1t m\u00f9a l\u1ec5 h\u1ed9i, h\u1ecd g\u00f3i nhi\u1ec1u h\u00e0ng m\u1eabu v\u1edbi nhau v\u00e0 b\u00e1n t\u1ea1i c\u1eeda h\u00e0ng.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu (sampling) ng\u00e0y nay \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3, c\u00f3 t\u00ednh s\u00e1ng t\u1ea1o, b\u1edfi n\u00f3 c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p l\u1eabn nhau v\u00e0 k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng chi\u1ebfn thu\u1eadt kh\u00e1c trong chi\u1ebfn l\u01b0\u1ee3c marketing (\u0111i\u1ec3n h\u00ecnh l\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o). \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p nh\u1eb1m […]<\/p>\n","protected":false},"author":1,"featured_media":79784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[842,840,845],"tags":[426],"class_list":["post-79806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","category-tmdt","category-tips-ban-hang","tag-giai-phap-fulfillment"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=79806"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/79784"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=79806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=79806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=79806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}