{"id":79761,"date":"2018-01-10T17:15:27","date_gmt":"2018-01-10T10:15:27","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=79761"},"modified":"2018-01-10T17:15:27","modified_gmt":"2018-01-10T10:15:27","slug":"thuong-mai-dien-tu-dong-nam-a","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/thuong-mai-dien-tu-dong-nam-a\/","title":{"rendered":"4 xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2018 t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"

S\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a – Alibaba t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t n\u0103m \u0111\u1ea7y s\u00f4i n\u1ed5i trong th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khu v\u1ef1c.<\/span><\/p>\n

Tr\u1ea3 l\u1eddi trong bu\u1ed5i ph\u1ecfng v\u1ea5n v\u1edbi Tech in Asia, Stefan Jung \u2013 s\u00e1ng l\u1eadp vi\u00ean Venturra Capital cho r\u1eb1ng: \u201cCh\u00fang t\u00f4i ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u, h\u1ee3p \u0111\u1ed3ng gi\u1eefa Lazada v\u00e0 Alibaba s\u1ebd ho\u00e0n t\u1ea5t to\u00e0n b\u1ed9 chu tr\u00ecnh. \u0110\u00e2y s\u1ebd l\u00e0 c\u01a1 h\u1ed9i thu h\u00fat nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 to\u00e0n c\u1ea7u v\u00e0o khu v\u1ef1c \u0110\u00f4ng Nam \u00c1\u201d.<\/span><\/p>\n

Alibaba \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o Lazada b\u1eb1ng c\u00e1ch t\u0103ng th\u1ecb ph\u1ea7n t\u1eeb 51% l\u00ean 83% v\u1edbi tham v\u1ecdng \u0111\u1ed9c chi\u1ebfm th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh b\u1ea1i Tokopedia \u2013 m\u1ed9t trong nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t t\u1ea1i Indonesia. Th\u00f4ng qua JD ho\u1eb7c c\u00e1ch tr\u1ef1c ti\u1ebfp, Tencent ti\u1ebfp n\u1ed1i theo cu\u1ed9c \u0111ua t\u1eeb c\u00e1c tay ch\u01a1i Trung Qu\u1ed1c b\u1eb1ng kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o Sea, Go-Jek, Traveloka, Pomelo Fashion v\u00e0 Tiki.vn. Nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eeb M\u1ef9 kh\u00f4ng b\u1ecf qua c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 v\u00e0o s\u00e2n ch\u01a1i n\u00e0y. KKR \u2013 m\u1ed9t trong nh\u1eefng qu\u1ef9 \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u00e3 th\u00f4ng qua c\u00f4ng ty Emerald Media \u0111\u1ea7u t\u01b0 65 tri\u1ec7u USD v\u00e0o \u201cnh\u00e0 bu\u00f4n v\u0169 kh\u00ed cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u201d aCommerce. M\u1ee5c ti\u00eau c\u1ee7a KRR l\u00e0 n\u1ed5 l\u1ef1c mang Baozun t\u00e1i th\u1ed1ng tr\u1ecb t\u1ea1i Tmall c\u1ee7a Trung Qu\u1ed1c.<\/span><\/p>\n

K\u1ec3 c\u1ea3 khi n\u0103m 2017 \u0111\u00e3 qua, ch\u00fang ta v\u1eabn ch\u1ee9ng ki\u1ebfn nhi\u1ec1u k\u1ebb \u201ct\u1eed tr\u1eadn\u201d tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 \u2013 khu v\u1ef1c \u0111\u01b0\u1ee3c xem l\u00e0 1 trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng tri\u1ec3n v\u1ecdng nh\u1ea5t th\u1ebf gi\u1edbi. Nhi\u1ec1u c\u00e1i t\u00ean n\u1ed5i b\u1eadt nh\u01b0 Ascend, SK Platnet, Indosat \u00a0Ooredoo, Rocket Internet \u0111\u00e3 r\u00fat lui kh\u1ecfi th\u1ecb tr\u01b0\u1eddng n\u00e0y. Tuy nhi\u00ean, s\u1ee9c n\u00f3ng c\u1ee7a cu\u1ed9c r\u01b0\u1ee3t \u0111u\u1ed5i c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 ti\u1ebfp t\u1ee5c di\u1ec5n ra v\u00e0 ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u gi\u1ea3m nhi\u1ec7t. Trong n\u0103m 2018, nh\u1eefng k\u1ebb c\u00f2n \u1edf l\u1ea1i trong tr\u1eadn chi\u1ebfn s\u1ed1ng c\u00f2n b\u1eaft bu\u1ed9c ph\u1ea3i t\u00ecm ki\u1ebfm v\u1ecb tr\u00ed th\u00edch h\u1ee3p cho m\u00ecnh. V\u1ecb th\u1ebf s\u1ee9c m\u1ea1nh m\u1edbi s\u1ebd l\u00ean ng\u00f4i, marketplace v\u01b0\u1ee3t qua ranh gi\u1edbi truy\u1ec1n th\u1ed1ng v\u00e0 ch\u00fa tr\u1ecdng v\u00e0o nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u0169ng nh\u01b0 ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh h\u01a1n bao gi\u1edd h\u1ebft. Ngo\u00e0i ra, xu h\u01b0\u1edbng mobile payments (thanh to\u00e1n di \u0111\u1ed9ng) \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd l\u00ean ng\u00f4i trong n\u0103m 2018.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 xu h\u01b0\u1edbng m\u1edbi trong th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 trong n\u0103m 2018<\/span><\/p>\n

    \n
  1. B\u00e1n h\u00e0ng \u0111a k\u00eanh \u2013 xu h\u01b0\u1edbng offline xen l\u1eabn online:<\/b><\/li>\n<\/ol>\n

    B\u00e1n h\u00e0ng \u0111a k\u00eanh v\u1eabn ti\u1ebfp t\u1ee5c tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. C\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng b\u1eaft \u0111\u1ea7u th\u00edch \u1ee9ng v\u1edbi th\u1eddi cu\u1ed9c v\u00e0 tham gia th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn thi\u1ebft l\u1eadp c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf \u0111\u1ec3 b\u00f9 \u0111\u1eafp nh\u1eefng chi ph\u00ed t\u0103ng l\u00ean m\u1ed7i ng\u00e0y tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng (fulfillment).<\/span>
    \nKhi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng nh\u01b0 Central Group t\u1ea1i Th\u00e1i Lan v\u00e0 Matahari t\u1ea1i Indonesia \u0111ang tranh gi\u00e0nh trong cu\u1ed9c chuy\u1ec3n h\u01b0\u1edbng sang kinh doanh tr\u1ef1c tuy\u1ebfn, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd m\u1edf ra k\u1ec9 nguy\u00ean m\u1edbi – b\u00e1n h\u00e0ng \u0111a k\u00eanh. <\/span><\/p>\n

    Nh\u1eefng k\u00eanh ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn nh\u01b0 Facebook v\u00e0 Google s\u1ebd nhanh ch\u00f3ng \u0111\u1ea1t m\u1ee9c b\u00e3o h\u00f2a v\u00e0 c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m d\u1ea7n sau \u0111\u00f3, b\u1edfi chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng cao, b\u00e1n h\u00e0ng online kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf c\u1ee7a nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng nh\u1ecf l\u1ebb. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Pomelo v\u00e0 Lazada ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi qua k\u00eanh offline.<\/span><\/p>\n

    C\u0169ng theo d\u1ef1 b\u00e1o n\u00e0y, t\u00e0i kho\u1ea3n tr\u1ef1c tuy\u1ebfn ch\u1ec9 chi\u1ebfm 1-2% t\u1ed5ng doanh s\u1ed1 b\u00e1n l\u1ebb hi\u1ec7n nay. V\u00ec v\u1eady, n\u1ebfu Lazada v\u00e0 Shopee mu\u1ed1n ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng h\u01a1n m\u1ee9c th\u1ecb tr\u01b0\u1eddng, h\u1ecd ph\u1ea3i ti\u1ebfn h\u00e0nh th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ngo\u1ea1i tuy\u1ebfn v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng ngo\u00e0i th\u1ef1c t\u1ebf<\/span><\/p>\n

    2. D\u1ef1 \u0111o\u00e1n v\u1ec1 m\u1ed9t tr\u1eadt t\u1ef1 th\u1ebf gi\u1edbi m\u1edbi: L\u00e0n s\u00f3ng h\u1ee3p nh\u1ea5t trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a nh\u1eefng tay ch\u01a1i b\u1ea3n \u0111\u1ecba.<\/b><\/b>
    \nTrong tr\u1eadn chi\u1ebfn c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00f3 nh\u1eefng k\u1ebb \u201cch\u1ebft y\u1ec3u\u201d v\u00e0 nh\u1eefng k\u1ebb s\u1ed1ng s\u00f3t \u0111\u00e3 ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 tham v\u1ecdng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1. C\u1ee5 th\u1ec3, Rakuten \u2013 \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d Nh\u1eadt B\u1ea3n \u0111\u00e3 b\u00e1n h\u1ebft t\u00e0i s\u1ea3n t\u1ea1i th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c n\u00e0y v\u00e0 r\u00fat lui trong n\u0103m 2016. C\u00f4ng ty Rocket Internet \u0111\u00e3 b\u1ecf ng\u1ecf Zalora Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam trong \u0111\u1ee3t b\u00e1n h\u00e0ng n\u0103m 2016, sau \u0111\u00f3 b\u00e1n chi nh\u00e1nh t\u1ea1i Philippines cho t\u1eadp \u0111o\u00e0n Ayala v\u00e0o n\u0103m 2017. T\u1ea1i Th\u00e1i Lan, t\u1eadp \u0111o\u00e0n Ascend \u0111\u00e3 \u0111\u01b0a to\u00e0n b\u1ed9 t\u00e0i s\u1ea3n c\u1ee7a WeLoveShopping v\u00e0 WeMall v\u1ec1 t\u1eadp trung h\u1ed9 tr\u1ee3 cho l\u0129nh v\u1ef1c fintech (financial technology). T\u1ea1i Indonesia, SK Platnet th\u00f4ng b\u00e1o b\u00e1n c\u1ed5 ph\u1ea7n c\u1ee7a Elevenia cho t\u1eadp \u0111o\u00e0n Salim, sau \u0111\u00f3 chi nh\u00e1nh t\u1ea1i Malaysia c\u1ee7a SK c\u0169ng \u0111\u01b0\u1ee3c ch\u00e0o gi\u00e1 cho Alibaba v\u00e0 JD. \u0110\u1ea7u n\u0103m 2017, Indosat \u00a0Ooredoo \u2013 c\u00f4ng ty telco l\u1edbn th\u1ee9 hai Indonesia \u0111\u00e3 \u0111\u00f3ng c\u1eeda trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Cipika.<\/span><\/p>\n

    3. Th\u1ecb tr\u01b0\u1eddng marketplace s\u1ebd ph\u00e1t tri\u1ec3n, thanh l\u1ecdc \u201cth\u1ecb tr\u01b0\u1eddng x\u00e1m\u201d v\u00e0 d\u00e0nh ch\u1ed7 cho th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng.<\/b>
    \nTrong sau n\u0103m qua, s\u1ef1 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a khu v\u1ef1c \u0111\u00e3 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111i\u1ec1u khi\u1ec3n GMV (Gross Merchandise Value), ch\u1ea5p nh\u1eadn m\u1ecdi ng\u01b0\u1eddi b\u00e1n v\u00e0 b\u1ea5t k\u1ef3 nh\u00e3n h\u00e0ng.<\/span><\/p>\n

    Trong n\u0103m 2018, doanh nghi\u1ec7p marketplace nh\u01b0 Lazada v\u00e0 Shopee s\u1ebd n\u1ed5 l\u1ef1c \u0111\u1ec3 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u ra to\u00e0n c\u1ea7u. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i ki\u1ec3m so\u00e1t ng\u01b0\u1eddi b\u00e1n v\u00e0 si\u1ebft ch\u1eb7t h\u00e0ng gi\u1ea3 m\u1ea1o \u0111\u1ec3 t\u1ea1o m\u00f4i tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 thu h\u00fat doanh nh\u00e2n kinh doanh m\u1eb7t h\u00e0ng ch\u00ednh h\u00e3ng. Theo d\u1eef li\u1ec7u c\u1ee7a BrandIQ, 80% m\u00e3 SKU c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng t\u1eeb Unilever, Samsung, L\u2019oreal \u0111\u1ec1u \u0111\u01b0\u1ee3c b\u00e1n b\u1edfi c\u00e1c c\u1eeda h\u00e0ng v\u00e0 \u0111\u1ea1i l\u00fd kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ee3p th\u1ee9c h\u00f3a (\u0111\u01a1n c\u1eed l\u00e0 tr\u01b0\u1eddng h\u1ee3p m\u1ef9 ph\u1ea9m x\u00e1ch tay t\u1eeb n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c b\u00e1n tr\u00e0n lan tr\u00ean Shopee). Nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i th\u1ecb tr\u01b0\u1eddng kh\u00f4ng h\u1ee3p th\u1ee9c h\u00f3a (th\u1ecb tr\u01b0\u1eddng x\u00e1m) \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n \u00edt nh\u1ea5t 30% so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng v\u00e0 \u0111\u1ea1i l\u00fd \u1ee7y quy\u1ec1n ch\u00ednh th\u1ee9c. <\/span><\/p>\n

    T\u1ea1i sao ph\u1ea3i thanh l\u1ecdc th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ee3p th\u1ee9c h\u00f3a n\u00e0y? Nguy\u00ean nh\u00e2n l\u00e0 doanh s\u1ed1 tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00e0y g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p b\u00e1n h\u00e0ng ch\u00ednh h\u00e3ng. Kh\u00e1ch h\u00e0ng mua h\u00e0ng t\u1eeb \u201cth\u1ecb tr\u01b0\u1eddng x\u00e1m\u201d \u0111\u1ec1u nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y nh\u01b0ng v\u1eabn ti\u1ebfp t\u1ee5c mua, tuy nhi\u00ean khi x\u1ea3y ra c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u00eau c\u1ef1c, h\u1ecd l\u1ea1i \u0111\u1ed5 l\u1ed7i cho th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

    C\u00f3 th\u1ec3 th\u1ea5y, s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a m\u00f4 h\u00ecnh marketplace v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng nh\u1eb1m gi\u1ea3i quy\u1ebft m\u1ed1i lo ng\u1ea1i t\u1eeb \u201cth\u1ecb tr\u01b0\u1eddng x\u00e1m\u201d t\u1ea1i \u0110\u00f4ng Nam \u00c1 trong n\u0103m 2018. Theo \u0111\u00f3, c\u00e1c e-marketplace s\u1ebd \u0111i\u1ec1u ch\u1ec9nh ch\u1eb7t ch\u1ebd c\u00e1c quy \u0111\u1ecbnh l\u00ean ng\u01b0\u1eddi b\u00e1n h\u00e0ng, nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng nhi\u1ec1u h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u b\u1eaft bu\u1ed9c ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 qu\u1ea3n l\u00ed h\u00ecnh \u1ea3nh trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span>
    \nB\u00e0i vi\u1ebft li\u00ean quan: Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed VN n\u0103m 2018<\/a><\/p>\n

    4. M\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B: Ranh gi\u1edbi m\u1edd nh\u1ea1t gi\u1eefa ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m online v\u00e0 offline<\/b><\/b>
    \nM\u1eb7c d\u00f9 \u0110\u00f4ng Nam \u00c1 v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 \u201cmi\u1ec1n \u0111\u1ea5t h\u1ee9a\u201d cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, song t\u00ecnh h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t ch\u1eadm ch\u1ea1p. V\u1edbi m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, th\u01b0\u01a1ng hi\u1ec7u, marketplace v\u00e0 nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn kh\u00f4ng c\u00f2n t\u1eadp trung h\u01b0\u1edbng t\u1edbi m\u00f4 h\u00ecnh B2C. Thay v\u00e0o \u0111\u00f3, c\u00e1c k\u00eanh B2B v\u00e0 B2E (Business to Employee) \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng ph\u00e1t tri\u1ec3n nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng doanh thu.<\/span><\/p>\n

    Zilingo, m\u00f4 h\u00ecnh e-marketplace v\u1ec1 th\u1eddi trang c\u1ee7a Sequoia, b\u1eaft \u0111\u1ea7u l\u1ea5n s\u00e2n ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng B2B b\u1eb1ng Zilingo Asia Mall. Theo \u0111\u00f3, trang Zilingo cho kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c mua s\u1eafm v\u1edbi m\u1ee9c gi\u00e1 s\u1ec9 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn. \u0110\u1ea7u n\u0103m 2017, Shopee ra m\u1eaft t\u00ednh n\u0103ng b\u00e1n bu\u00f4n tr\u00ean Shopee, cho ph\u00e9p ng\u01b0\u1eddi b\u00e1n \u0111\u1ecbnh gi\u00e1 \u01b0u \u0111\u00e3i cho \u0111\u01a1n h\u00e0ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, n\u1ebfu ng\u01b0\u1eddi mua c\u00f3 nhu c\u1ea7u mua s\u1ec9. Nh\u1eefng c\u00f4ng ty n\u1ed5i b\u1eadt t\u1eeb m\u00f4 h\u00ecnh B2B v\u00e0 B2E bao g\u1ed3m Samsung, L\u2019oreal. Theo \u0111\u00f3, doanh thu t\u1eeb th\u1ecb tr\u01b0\u1eddng B2B hi\u1ec7n nay \u0111ang \u0111\u00f3ng g\u00f3p 30% v\u00e0o t\u1ed3ng doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u0103ng kho\u1ea3ng 10% so v\u1edbi \u0111\u1ea7u n\u0103m.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    S\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a – Alibaba t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t n\u0103m \u0111\u1ea7y s\u00f4i n\u1ed5i trong th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khu v\u1ef1c. Tr\u1ea3 l\u1eddi trong bu\u1ed5i ph\u1ecfng v\u1ea5n v\u1edbi Tech in Asia, Stefan Jung \u2013 s\u00e1ng l\u1eadp vi\u00ean Venturra Capital cho r\u1eb1ng: \u201cCh\u00fang t\u00f4i ch\u1ec9 m\u1edbi […]<\/p>\n","protected":false},"author":1,"featured_media":79762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840,847],"tags":[426],"class_list":["post-79761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt","category-xu-huong","tag-giai-phap-fulfillment"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=79761"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/79762"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=79761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=79761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=79761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}