{"id":79749,"date":"2018-01-09T13:41:49","date_gmt":"2018-01-09T06:41:49","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=79749"},"modified":"2018-01-09T13:41:49","modified_gmt":"2018-01-09T06:41:49","slug":"7-sai-lam-khi-phat-hang-mau","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/7-sai-lam-khi-phat-hang-mau\/","title":{"rendered":"7 sai l\u1ea7m c\u1ea7n tr\u00e1nh khi tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t h\u00e0ng m\u1eabu"},"content":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n s\u1eb5n s\u00e0ng v\u00e0 h\u00e0o h\u1ee9ng \u0111\u1ec3 nh\u1eadn s\u1ea3n ph\u1ea9m m\u1eabu c\u1ee7a doanh nghi\u1ec7p? – \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u00ednh to\u00e1n c\u1ea9n th\u1eadn v\u00e0 \u0111\u1ec1 ra k\u1ebf ho\u1ea1ch chu\u1ea9n x\u00e1c.<\/span><\/p>\n

T\u1eb7ng h\u00e0ng m\u1eabu (sampling) l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p. B\u00e1o c\u00e1o t\u1eeb Opinion Research Group ch\u1ec9 ra r\u1eb1ng: 81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng h\u1ecd s\u1ebd mua s\u1ea3n ph\u1ea9m n\u1ebfu nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1eabu v\u00e0 c\u1ea3m th\u1ea5y y\u00eau th\u00edch n\u00f3. Tuy nhi\u00ean, th\u1ef1c t\u1ebf cho th\u1ea5y nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t h\u00e0ng m\u1eabu, b\u1edfi h\u1ecd \u0111\u00e3 m\u1eafc m\u1ed9t s\u1ed1 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 \u0111i\u1ec1u c\u1ea7n tr\u00e1nh khi tri\u1ec3n khai chi\u1ebfn thu\u1eadt ph\u00e1t h\u00e0ng m\u1eabu.<\/span><\/p>\n

Ph\u00e1t sampling cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/b>: Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng h\u00e0ng m\u1eabu th\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau khuy\u1ebfn kh\u00edch d\u00f9ng th\u1eed \u0111\u1ec3 c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi. V\u00ec v\u1eady, ph\u00e1t h\u00e0ng m\u1eabu cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i s\u1ebd \u0111i ng\u01b0\u1ee3c l\u1ea1i m\u1ee5c ti\u00eau n\u00e0y. M\u1eb7t kh\u00e1c, ph\u00e1t h\u00e0ng m\u1eabu cho kh\u00e1ch h\u00e0ng v\u1ed1n \u0111\u00e3 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng t\u00e1c \u0111\u1ed9ng nhi\u1ec1u \u0111\u1ebfn doanh s\u1ed1 ho\u1eb7c thay \u0111\u1ed5i l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd. \u0110\u1ec3 ph\u00e2n lo\u1ea1i v\u00e0 ch\u1ecdn l\u1ecdc kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u2013 <\/span>online sampling<\/b><\/a>. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u1ed5 r\u1ed9ng, t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec3 g\u1eedi s\u1ea3n ph\u1ea9m \u0111\u00fang ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u nh\u01b0ng ch\u01b0a s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Kh\u00f4ng h\u1ecfi \u00fd kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi g\u1eedi sampling<\/b>: \u0110\u00f4i khi kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00edch tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd c\u00f3 s\u1edf th\u00edch d\u00f9ng h\u00e0ng mi\u1ec5n ph\u00ed. V\u00ec v\u1eady, doanh nghi\u1ec7p tr\u00e1nh g\u1eedi h\u00e0ng m\u1eabu m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 cho ph\u00e9p c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ea1n ch\u1ebf ph\u1ea3n \u1ee9ng g\u01b0\u1ee3ng \u00e9p, kh\u00f4ng tho\u1ea3i m\u00e1i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: [Case study] Ti\u1ebfp th\u1ecb qu\u00e0 t\u1eb7ng t\u1eeb k\u00eanh online – B\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0110\u1ea1i Vi\u1ec7t<\/a><\/span><\/p>\n

Kh\u00f4ng khuy\u1ebfn kh\u00edch lan truy\u1ec1n th\u00f4ng tin ph\u00eda kh\u00e1ch h\u00e0ng: <\/b>T\u1ea1i sao doanh nghi\u1ec7p kh\u00f4ng t\u00ecm c\u00e1ch t\u1eb7ng kh\u00e1ch h\u00e0ng s\u1ea3n ph\u1ea9m v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd chia s\u1ebb \u00fd ki\u1ebfn v\u1edbi b\u1ea1n b\u00e8 th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i? Marketing th\u00f4ng qua truy\u1ec1n mi\u1ec7ng (Word of mouth \u2013 WOM) l\u00e0 chi\u1ebfn thu\u1eadt r\u1ea5t hi\u1ec7u qu\u1ea3 nh\u01b0ng r\u1ea5t \u00edt doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c khi k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch t\u1eb7ng h\u00e0ng m\u1eabu, b\u1edfi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Pam Cooking Spray l\u00e0 doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng khi t\u1ea1o ra chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 WOM k\u1ebft h\u1ee3p bi\u1ec7n ph\u00e1p sampling. Theo \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 gia d\u1ee5ng n\u00e0y t\u1eb7ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u1ea3o n\u01b0\u1edbng, c\u00f4ng th\u1ee9c v\u00e0 nh\u1eefng v\u1eadt d\u1ee5ng h\u1ed7 tr\u1ee3 n\u1ea5u \u0103n. Chi\u1ebfn d\u1ecbch n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m l\u1edbn c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi th\u00edch n\u1ea5u \u0103n v\u1edbi nhi\u1ec1u chia s\u1ebb c\u00f4ng th\u1ee9c th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. Th\u00eam v\u00e0o \u0111\u00f3, t\u00e2m l\u00ed con ng\u01b0\u1eddi th\u00edch n\u00f3i nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p khi h\u1ecd \u0111\u01b0\u1ee3c t\u1eb7ng m\u00f3n \u0111\u1ed3 mi\u1ec5n ph\u00ed. Do \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng c\u00f2n lo ng\u1ea1i v\u1ec1 nh\u1eefng b\u00e0i \u0111\u0103ng ti\u00eau c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

Kh\u00f4ng \u0111\u00e1nh gi\u00e1 sau chi\u1ebfn d\u1ecbch ph\u00e1t h\u00e0ng m\u1eabu<\/b>: Vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch c\u00f3 vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing ph\u1ed1i h\u1ee3p v\u1edbi sampling. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng bi\u1ebft c\u00e1ch \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3. C\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 ch\u01b0\u01a1ng tr\u00ecnh sampling b\u1eb1ng c\u00e1c th\u1ed1ng k\u00ea s\u1ed1 l\u01b0\u1ee3ng m\u1eabu th\u1eed th\u00e0nh c\u00f4ng. Con s\u1ed1 n\u00e0y kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. Vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ph\u1ea3i d\u1ef1a tr\u00ean s\u1ef1 c\u00e2n \u0111\u1ed1i v\u1ec1 doanh thu v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 cho chi\u1ebfn d\u1ecbch. <\/span><\/p>\n

Doanh nghi\u1ec7p kh\u00f4ng xem x\u00e9t \u1ea3nh h\u01b0\u1edfng c\u1ee7a sampling khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/b>: Theo \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng \u0111\u00e1nh gi\u00e1, xem x\u00e9t ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c, ngay c\u1ea3 khi d\u1ef1 \u00e1n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi g\u1eb7p th\u1ea5t b\u1ea1i. C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng d\u00e0nh ng\u00e2n s\u00e1ch l\u1edbn cho ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu trong th\u1eddi gian \u0111\u1ea7u ra m\u1eaft s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 s\u1ebd gi\u1ea3m d\u1ea7n theo th\u1eddi gian v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 sau m\u1ed9t n\u0103m, b\u1edfi \u0111\u00e2y l\u00e0 th\u1eddi gian doanh nghi\u1ec7p xem x\u00e9t c\u00f3 n\u00ean gi\u1eef ho\u1eb7c lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m. C\u00f9ng v\u1edbi m\u1ee9c \u0111\u1ea7u t\u01b0 gi\u1ea3m d\u1ea7n, vi\u1ec7c tri\u1ec3n khai v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean. Trong khi \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing r\u1ea5t \u00edt quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ph\u00e1t h\u00e0ng m\u1eabu nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 ri\u00eang l\u1ebb. Do \u0111\u00f3, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn h\u00e0ng m\u1eabu c\u00f3 t\u1ec9 l\u1ec7 mua h\u00e0ng cao h\u01a1n kh\u00e1ch h\u00e0ng kh\u00e1c hay kh\u00f4ng? Khi s\u1ea3n ph\u1ea9m m\u1edbi th\u1ea5t b\u1ea1i, doanh nghi\u1ec7p c\u0169ng kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu v\u00e0o chi\u1ebfn d\u1ecbch s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 s\u1ef1 \u1ee9ng d\u1ee5ng \u0111\u00e3 \u0111\u00fang v\u00e0 \u0111\u1ee7 hay ch\u01b0a. Do \u0111\u00f3, doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng sampling khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c c\u00e1ch l\u00e0m chung, c\u00e1c ch\u1ec9 ti\u00eau \u0111\u00e1nh gi\u00e1, \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec3u qu\u1ea3 v\u00e0 \u1ee9ng d\u1ee5ng v\u00e0o nh\u1eefng l\u1ea7n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi ti\u1ebfp theo.<\/span><\/p>\n

Kh\u00f4ng c\u00e2n \u0111\u1ed1i gi\u1eefa chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 thu th\u1eadp th\u00f4ng tin: <\/b>Trong th\u1ef1c t\u1ebf, ho\u1ea1t \u0111\u1ed9ng sampling \u0111\u01b0\u1ee3c di\u1ec5n ra th\u01b0\u1eddng xuy\u00ean v\u00e0 \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 l\u1edbn. Theo \u0111\u00f3, d\u1eef li\u1ec7u r\u1ea5t kh\u00f3 thu th\u1eadp ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7 trong khi chi ph\u00ed t\u1ed5 ch\u1ee9c v\u00e0 nh\u00e2n s\u1ef1 r\u1ea5t l\u1edbn. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 g\u1eedi s\u1ea3n ph\u1ea9m \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 v\u1eabn ti\u1ebft ki\u1ec7m chi ph\u00ed? Gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ph\u00e1t h\u00e0ng m\u1eabu to\u00e0n qu\u1ed1c d\u1ef1a tr\u00ean danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n ho\u1eb7c th\u00f4ng qua online sampling. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u00e2n c\u00f4ng x\u1eed l\u00ed h\u00e0ng h\u00f3a, ph\u00ed thu\u00ea nh\u00e2n vi\u00ean ph\u00e1t h\u00e0ng m\u1eabu, ti\u1ec1n m\u1eb7t b\u1eb1ng,…Nh\u01b0 v\u1eady, doanh nghi\u1ec7p g\u1eedi \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u1edbi chi ph\u00ed ti\u1ebft ki\u1ec7m h\u01a1n.<\/span><\/p>\n

T\u1ea1i Vi\u1ec7t Nam, Boxme l\u00e0 c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong vi\u1ec7c cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p v\u1ec1 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng (fulfillment)<\/a>. V\u1eeba qua, Boxme cho ra m\u1eaft gi\u1ea3i ph\u00e1p ph\u00e1t h\u00e0ng m\u1eabu, qu\u00e0 t\u1eb7ng to\u00e0n qu\u1ed1c cho doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng. \u0110\u1ebfn nay d\u1ecbch v\u1ee5 n\u00e0y c\u1ee7a Boxme \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng n\u1ed5i b\u1eadt nh\u01b0 Unilever, Canon,… V\u1edbi Boxme, h\u00e0ng m\u1eabu \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i chuy\u00ean nghi\u1ec7p, ph\u00e2n ph\u1ed1i ch\u00ednh x\u00e1c \u0111\u00fang ng\u01b0\u1eddi – \u0111\u00fang \u0111\u1ecba ch\u1ec9, thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng \u0111\u1ea7y \u0111\u1ee7, \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 thu th\u1eadp th\u00f4ng tin v\u00e0 h\u1ed7 tr\u1ee3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c POSM c\u1ee7a doanh nghi\u1ec7p. Gi\u1ea3i ph\u00e1p c\u1ee7a Boxme gi\u00fap b\u1ea1n v\u1eeba ti\u1ebft ki\u1ec7m chi ph\u00ed l\u1ea1i t\u0103ng g\u1ea5p \u0111\u00f4i hi\u1ec7u qu\u1ea3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u00e0ng m\u1eabu, qu\u00e0 t\u1eb7ng.<\/span><\/p>\n

\u0110\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n v\u00e0 b\u00e1o gi\u00e1 ngay!<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n s\u1eb5n s\u00e0ng v\u00e0 h\u00e0o h\u1ee9ng \u0111\u1ec3 nh\u1eadn s\u1ea3n ph\u1ea9m m\u1eabu c\u1ee7a doanh nghi\u1ec7p? – \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u00ednh to\u00e1n c\u1ea9n th\u1eadn v\u00e0 \u0111\u1ec1 ra k\u1ebf ho\u1ea1ch chu\u1ea9n x\u00e1c. T\u1eb7ng h\u00e0ng m\u1eabu (sampling) l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c […]<\/p>\n","protected":false},"author":1,"featured_media":79750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[842,840,845],"tags":[426],"class_list":["post-79749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","category-tmdt","category-tips-ban-hang","tag-giai-phap-fulfillment"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=79749"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/79750"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=79749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=79749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=79749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}