{"id":79729,"date":"2018-01-04T16:40:08","date_gmt":"2018-01-04T09:40:08","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=79729"},"modified":"2018-01-04T16:40:08","modified_gmt":"2018-01-04T09:40:08","slug":"thuong-mai-dien-tu-vn-2018","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/thuong-mai-dien-tu-vn-2018\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam: \u0110\u00f3n \u0111\u1ea7u 4 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt n\u0103m 2018"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Theo Kantar Worldpanel, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nhanh nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2017. V\u1edbi h\u01a1n 50 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 smartphone, li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng trong n\u0103m 2018? <\/span><\/p>\n<p><span style=\"font-weight: 400\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd n\u1ed5i l\u00ean trong su\u1ed1t n\u0103m 2018. \u0110\u00e2y l\u00e0 ti\u1ec1n \u0111\u1ec1 cho doanh nghi\u1ec7p \u0111\u00f3n \u0111\u1ea7u v\u00e0 th\u00edch \u1ee9ng trong th\u1eddi bu\u1ed5i th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay.<\/span><\/p>\n<ul>\n<li><b><b>Social commerce \u00a0&#8211; th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng t\u00e1c b\u00f9ng n\u1ed5<\/b><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Theo d\u1eef li\u1ec7u t\u1eeb Facebook, 46 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i trong n\u0103m 2017. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Zalo,\u2026\u0111\u00e3 k\u00e9o theo s\u1ef1 ph\u00e1t tri\u1ec3n h\u00ecnh th\u1ee9c m\u1ea1i \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng t\u00e1c. N\u0103m 2018, giao d\u1ecbch th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd t\u1ea1o n\u00ean b\u01b0\u1edbc ngo\u1eb7t m\u1edbi trong h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn . S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u0103ng t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua. Theo \u0111\u00f3, xu h\u01b0\u1edbng n\u00e0y khuy\u1ebfn kh\u00edch s\u1ef1 trao \u0111\u1ed5i, chia s\u1ebb gi\u1eefa nh\u1eefng ng\u01b0\u1eddi d\u00f9ng khi tr\u1ea3i nghi\u1ec7m giao d\u1ecbch mua b\u00e1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. B\u00ean c\u1ea1nh \u0111\u00f3, livestream v\u1eabn l\u00e0 c\u00e1ch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t khi b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1edfi t\u00ednh t\u01b0\u01a1ng cao v\u00e0 ngay t\u1ee9c th\u1eddi gi\u1eefa 2 \u0111\u1ed1i t\u01b0\u1ee3ng mua v\u00e0 b\u00e1n. C\u00f3 th\u1ec3 th\u1ea5y, th\u01b0\u01a1ng m\u1ea1i m\u1ea1ng x\u00e3 h\u1ed9i mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 t\u00ednh tr\u1ea3i nghi\u1ec7m li\u00ean t\u1ee5c cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/www.boxme.vn\/chuyen-huong-sang-omni-channel\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">3 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng khi chuy\u1ec3n h\u01b0\u1edbng sang m\u00f4 h\u00ecnh omni channel<\/a><\/p>\n<p><span style=\"font-weight: 400\">Trong th\u1ef1c t\u1ebf, c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Trung Qu\u1ed1c \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 li\u00ean t\u1ee5c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd \u0111\u1ea7u t\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ph\u1ee5c v\u1ee5 cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p tr\u1ef1c tuy\u1ebfn nh\u01b0 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng thanh to\u00e1n h\u00f3a \u0111\u01a1n v\u00e0 mua h\u00e0ng th\u00f4ng qua qua m\u1ea1ng x\u00e3 h\u1ed9i. T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, n\u0103m 2017 \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc kh\u1edfi \u0111\u1ed9ng c\u1ee7a Zalo v\u00e0o th\u1ecb tr\u01b0\u1eddng social commerce. Theo \u0111\u00f3, Zalo v\u00e0 Boxme Global \u0111\u00e3 h\u1ee3p t\u00e1c v\u00e0 tri\u1ec3n khai <a href=\"https:\/\/www.boxme.vn\/khai-niem-fulfillment\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">d\u1ecbch v\u1ee5 fulfillment (ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng)<\/a> tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng.<\/span><\/p>\n<ul>\n<li><b>T\u1eeb E-commerce \u0111\u1ebfn M-commerce: Thanh to\u00e1n di \u0111\u1ed9ng l\u00ean ng\u00f4i<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Hi\u1ec7n t\u1ea1i, Vi\u1ec7t Nam c\u00f3 h\u01a1n 34 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng smartphone (d\u1eef li\u1ec7u t\u1eeb Facebook v\u00e0 Tencent). Trong \u0111\u00f3, 29% ng\u01b0\u1eddi mua h\u00e0ng th\u1ef1c hi\u1ec7n giao d\u1ecbch online th\u00f4ng qua mobile platform (Theo Global web Index, 2017). V\u00ec v\u1eady, xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu. <\/span><br \/>\n<span style=\"font-weight: 400\">Theo \u0111\u00f3, gi\u1ea3i ph\u00e1p thanh to\u00e1n di \u0111\u1ed9ng (mobile payments) s\u1ebd tr\u1edf th\u00e0nh s\u00e2n ch\u01a1i m\u1edbi trong n\u0103m 2018. Ti\u1ec1n m\u1eb7t kh\u00f4ng c\u00f2n l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a nh\u1eefng \u00f4ng l\u1edbn trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Nh\u1eafm \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi n\u1ed5i, 2 c\u00e1i t\u00ean n\u1ed5i b\u1eadt nh\u01b0 Alipay v\u00e0 Apple \u00a0\u0111\u00e3 c\u00f3 nhi\u1ec1u cu\u1ed9c th\u00f4n t\u00ednh \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u00ecnh th\u1ee9c thanh to\u00e1n di \u0111\u1ed9ng. Ngo\u00e0i ra, <a href=\"https:\/\/vimo.vn\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">v\u00ed \u0111i\u1ec7n t\u1eed Vimo<\/a> \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Wechat, cho ph\u00e9p kh\u00e1ch Trung Qu\u1ed1c \u0111\u1ebfn Vi\u1ec7t Nam s\u1eed d\u1ee5ng v\u00ed \u0111i\u1ec7n t\u1eed Wechat Pay thanh to\u00e1n b\u1eb1ng V\u0110T t\u1ea1i t\u1ea5t c\u1ea3 c\u1eeda h\u00e0ng ch\u1ea5p nh\u1eadn Vimo. Cu\u1ed1i n\u0103m 2017, mPOS nh\u1eadp cu\u1ed9c v\u1edbi gi\u1ea3i ph\u00e1p thanh to\u00e1n QR Pay, thanh to\u00e1n tr\u1ef1c ti\u1ebfp b\u1eb1ng vi\u1ec7c qu\u00e9t m\u00e3 QR tr\u00ean smartphone. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 nh\u01b0 Zalo, Samsung, Momo,&#8230; kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i trong xu h\u01b0\u1edbng m\u1edbi n\u1ed5i n\u00e0y. V\u00ec v\u1eady, gi\u1ea3i ph\u00e1p thanh to\u00e1n di \u0111\u1ed9ng &#8211; mobile payment \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng trong n\u0103m 2018.<\/span><\/p>\n<ul>\n<li><b>Ti\u1ebfp th\u1ecb ng\u01b0\u1eddi d\u1eabn d\u1eaft d\u01b0 lu\u1eadn \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng (Key Opinion Leader \u2013 KOL)<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Ti\u1ebfp th\u1ecb qua KOL tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ph\u00e1p marketing ph\u1ed5 bi\u1ebfn v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Tuy chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng kh\u00f4ng \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ec1n v\u1eefng theo th\u1eddi gian, nh\u01b0ng \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 chi\u00eau th\u1ee9c hi\u1ec7u qu\u1ea3 trong ng\u1eafn h\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng ng\u00e0nh h\u00e0ng li\u00ean quan \u0111\u1ebfn ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p, \u1ea9m th\u1ef1c v\u00e0 s\u1ea3n ph\u1ea9m cho m\u1eb9 v\u00e0 b\u00e9,\u2026xem tr\u1ecdng vi\u1ec7c ti\u1ebfp th\u1ecb qua KOL. Tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh l\u00e0 nh\u00e3n hi\u1ec7u m\u1ef9 ph\u1ea9m Maybelline New York \u2013 thu\u1ed9c t\u1eadp \u0111o\u00e0n L\u2019oreal x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua \u0111\u1ed9i h\u00ecnh \u201cBeauty Squat\u201d, bao g\u1ed3m nhi\u1ec1u beauty blogger v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. Nh\u1edd \u0111\u00f3, Maybelline \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao doanh s\u1ed1 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/www.boxme.vn\/dn-truyen-thong-va-thuong-mai-dien-tu\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">L\u00e0m c\u00e1ch n\u00e0o doanh nghi\u1ec7p b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng b\u00e1n h\u00e0ng TM\u0110T?<\/a><\/strong><\/p>\n<ul>\n<li><b><b>C\u00f4ng ngh\u1ec7 \u0111\u1ed3ng h\u00e0nh logistics trong th\u1eddi \u0111\u1ea1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/b><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Logistics v\u00e0 chu\u1ed7i cung \u1ee9ng \u0111\u01b0\u1ee3c xem x\u00e9t l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh s\u1ef1 ph\u1ee9c t\u1ea1p trong qu\u1ea3n l\u00ed t\u1ed3n kho v\u00e0 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng (fulfillment) \u0111\u00e3 khi\u1ebfn kh\u00f4ng \u00edt nh\u00e0 b\u00e1n h\u00e0ng Online g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n. T\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00e0ng nhanh th\u00ec cu\u1ed9c chi\u1ebfn logistics ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t h\u01a1n bao gi\u1edd h\u1ebft. V\u00ec v\u1eady, nhi\u1ec1u d\u1ecbch v\u1ee5 logistics b\u00ean th\u1ee9 ba ra \u0111\u1eddi \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o qui tr\u00ecnh qu\u1ea3n l\u00ed chu\u1ed7i cung \u1ee9ng v\u00e0 h\u1eadu c\u1ea7n, kho v\u1eadn, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n, c\u1ee5 th\u1ec3 l\u00e0 giao h\u00e0ng nhanh ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t. B\u00ean c\u1ea1nh nhi\u1ec1u \u201cl\u00e3o l\u00e0ng\u201d nh\u01b0 Viettel Post, EMS,\u2026s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nhi\u1ec1u \u201ct\u00e2n binh\u201d nh\u01b0 Giaohangnhanh, giaohangtietkiem, DHL\u2026l\u00e0m cho th\u1ecb tr\u01b0\u1eddng n\u00e0y th\u00eam s\u00f4i n\u1ed5i h\u01a1n. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u1ed5ng trung gian v\u1eadn chuy\u1ec3n nh\u01b0 Shipchung, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 cho ph\u00e9p so s\u00e1nh gi\u00e1 c\u1ee7a nhi\u1ec1u h\u00e3ng v\u1eadn chuy\u1ec3n kh\u00e1c nhau. Ngo\u00e0i ra, s\u1ef1 n\u1ed5i l\u00ean g\u1ea7n \u0111\u00e2y c\u1ee7a d\u1ecbch v\u1ee5 v\u1eadn t\u1ea3i On-demand t\u1eeb Ahamove, Grab Express g\u00f3p ph\u1ea7n l\u00e0m \u0111a d\u1ea1ng th\u1ecb tr\u01b0\u1eddng v\u1eadn chuy\u1ec3n trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">M\u1eb7t kh\u00e1c, th\u1ecb tr\u01b0\u1eddng h\u1eadu c\u1ea7n, kho v\u1eadn (fulfillment) kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u doanh nghi\u1ec7p tham gia, trong khi nhu c\u1ea7u kho b\u00e3i v\u00e0 qu\u1ea3n l\u00ed t\u1ed3n kho v\u1eabn l\u00e0 v\u1ea5n \u0111\u1ec1 h\u00e0ng \u0111\u1ea7u. Theo \u0111\u00f3, Boxme ra \u0111\u1eddi n\u0103m 2015, \u0111\u1ebfn n\u0103m 2018 v\u1eabn \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o l\u00e0 doanh nghi\u1ec7p c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ho\u00e0n thi\u1ec7n nh\u1ea5t, ph\u1ee5c v\u1ee5 d\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng (fulfillment) th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 b\u00e1n h\u00e0ng xuy\u00ean bi\u00ean gi\u1edbi. Tuy nhi\u00ean, nhu c\u1ea7u c\u1ee7a th\u1eddi \u0111\u1ea1i l\u1ea1i tr\u00e1i ng\u01b0\u1ee3c so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng. Do \u0111\u00f3, fulfillment \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n trong t\u01b0\u01a1ng l\u1ea1i, nh\u1eb1m ph\u1ee5c v\u1ee5 cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo Kantar Worldpanel, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nhanh nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2017. V\u1edbi h\u01a1n 50 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 smartphone, li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng trong [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840,847],"tags":[426],"class_list":["post-79729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt","category-xu-huong","tag-giai-phap-fulfillment"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=79729"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/79737"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=79729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=79729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=79729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}