{"id":79723,"date":"2018-01-04T14:02:25","date_gmt":"2018-01-04T07:02:25","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=79723"},"modified":"2018-01-04T14:02:25","modified_gmt":"2018-01-04T07:02:25","slug":"online-sampling-va-posm-marketing","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/online-sampling-va-posm-marketing\/","title":{"rendered":"Online sampling – Gi\u1ea3i ph\u00e1p t\u0103ng g\u1ea5p \u0111\u00f4i hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb t\u1ea1i \u0111i\u1ec3m b\u00e1n"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u00f3 xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n, k\u00e9o theo h\u00e0nh vi kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 li\u00ean t\u1ee5c. Theo \u0111\u00f3, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mu\u1ed1n nghe, xem m\u00e0 c\u00f2n mu\u1ed1n tr\u1ea3i nghi\u1ec7m th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.V\u00ec v\u1eady, ph\u00e1t h\u00e0ng m\u1eabu (sampling) tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb t\u1ea1i \u0111i\u1ec3m b\u00e1n (POSM marketing) hi\u1ec7u qu\u1ea3 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

Nh\u1eefng chi\u1ebfn d\u1ecbch t\u1eb7ng h\u00e0ng m\u1eabu l\u00e0 ho\u1ea1t \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 doanh nghi\u1ec7p kinh doanh s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nhanh (FMCG). Tuy nhi\u00ean, c\u00e1ch ph\u00e1t h\u00e0ng m\u1eabu ki\u1ec3u c\u0169 (offline sampling) l\u1ea1i g\u00e2y kh\u00f3 kh\u0103n cho doanh nghi\u1ec7p trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. V\u00ec v\u1eady, h\u00ecnh th\u1ee9c online sampling \u0111\u00e3 mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i cho doanh nghi\u1ec7p so v\u1edbi c\u00e1ch l\u00e0m truy\u1ec1n th\u1ed1ng. V\u1edbi h\u01a1n 50 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam, ho\u1ea1t \u0111\u1ed9ng online sampling \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00e0 xu h\u01b0\u1edbng m\u1edbi trong marketing hi\u1ec7n \u0111\u1ea1i trong th\u1eddi gian s\u1eafp t\u1edbi.<\/span><\/p>\n

Th\u1eddi sampling ki\u1ec3u c\u0169: Kh\u00f3 kh\u0103n khi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

Ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y h\u00ecnh \u1ea3nh quen thu\u1ed9c c\u1ee7a nh\u1eefng PG, PB \u0111\u1ee9ng tr\u01b0\u1edbc qu\u1ea7y h\u00e0ng ho\u1eb7c c\u1ed5ng si\u00eau th\u1ecb \u0111\u1ec3 ph\u00e1t nh\u1eefng m\u00f3n h\u00e0ng m\u1eabu c\u1ee7a doanh nghi\u1ec7p. Nh\u1eefng chi\u1ebfn d\u1ecbch sampling th\u00f4ng th\u01b0\u1eddng s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1eadm, c\u1ea7n k\u00edch c\u1ea7u \u0111\u1ec3 t\u0103ng doanh s\u1ed1. Theo \u0111\u00f3, c\u00e1ch n\u00e0y gi\u00fap nh\u00e3n h\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng sau khi d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Tuy nhi\u00ean, vi\u1ec7c ph\u00e1t m\u1eabu th\u1eed truy\u1ec1n th\u1ed1ng r\u1ea5t t\u1ed1n k\u00e9m. Offline sampling \u0111\u00f2i h\u1ecfi l\u01b0\u1ee3ng nh\u00e2n l\u1ef1c kh\u00e1 l\u1edbn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ea1i nhi\u1ec1u \u0111i\u1ec3m b\u00e1n. Ngo\u00e0i ra, doanh nghi\u1ec7p ph\u1ea3i m\u1ea5t th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o nhi\u1ec1u c\u00f4ng vi\u1ec7c ho\u1eb7c thu\u00ea agency \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf v\u1eadt ph\u1ea9m (POSM), thu\u00ea m\u1eb7t b\u1eb1ng, ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i,… B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng ph\u1ea3i m\u1ea5t th\u1eddi gian \u0111\u1ec3 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch \u1ee9ng x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, doanh nghi\u1ec7p b\u1eaft bu\u1ed9c tr\u00fat h\u1ea7u bao kh\u00f4ng \u00edt cho chi\u1ebfn d\u1ecbch sampling ki\u1ec3u truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i thu v\u1ec1 trong th\u1ef1c t\u1ebf l\u1ea1i kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u01b0 mong \u0111\u1ee3i, b\u1edfi doanh nghi\u1ec7p kh\u00f4ng ch\u1ecdn l\u1ecdc \u0111\u01b0\u1ee3c \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, m\u1eb7t kh\u00e1c, khi th\u00f4ng qua nh\u00e2n vi\u00ean PG, PB, th\u00f4ng tin thu v\u1ec1 th\u01b0\u1eddng kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, sai l\u1ec7ch v\u00e0 b\u1ecb b\u00f3p m\u00e9o ngu\u1ed3n d\u1eef li\u1ec7u qu\u00fd gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

T\u1eeb nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y, online sampling ra \u0111\u1eddi nh\u01b0 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Vi\u1ec7c sampling th\u00f4ng qua internet gi\u00fap ph\u00e1 b\u1ecf kho\u1ea3ng c\u00e1ch v\u1ec1 kh\u00f4ng gian v\u00e0 th\u1eddi gian, thu v\u1ec1 nh\u1eefng ph\u1ea3n h\u1ed3i v\u00e0 th\u00f4ng tin ch\u00ednh x\u00e1c t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u1edd \u0111\u00f3 doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng ho\u1ea1t marketing ph\u00f9 h\u1ee3p.<\/span><\/p>\n

>>>>\u00a04 b\u01b0\u1edbc \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng sampling<\/a><\/strong>
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\u0110\u00fang ng\u01b0\u1eddi, \u0111\u00fang l\u00fac v\u1edbi online sampling<\/b><\/h2>\n

M\u00f4 h\u00ecnh online sampling cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u0103ng k\u00fd nh\u1eadn s\u1ea3n ph\u1ea9m m\u1eabu th\u00f4ng qua internet v\u1edbi nhi\u1ec1u \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i: truy\u1ec1n t\u1ea3i n\u1ed9i dung sinh \u0111\u1ed9ng, phong ph\u00fa; ti\u1ebfp c\u1eadn r\u1ed9ng, ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng. B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 quay l\u1ea1i t\u00ecm nh\u00e3n h\u00e0ng sau khi \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u1eed s\u1ea3n ph\u1ea9m v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh ng\u01b0\u1eddi mua cao h\u01a1n so v\u1edbi offline sampling. Doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n x\u00e2y d\u1ef1ng trang landing page \u0111\u01a1n gi\u1ea3n (\u0111\u01a1n c\u1eed nh\u01b0 Google form) \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 x\u00e1c nh\u1eadn b\u1eb1ng email v\u00e0 g\u1eedi m\u1eabu th\u1eed \u0111\u1ebfn t\u1eadn n\u01a1i ng\u01b0\u1eddi nh\u1eadn th\u00f4ng qua <\/span>d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n uy t\u00edn<\/a>. V\u1edbi c\u00e1ch l\u00e0m n\u00e0y, doanh nghi\u1ec7p s\u1ebd thu v\u1ec1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c, \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin nh\u01b0 \u0111\u1ed9 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p,…V\u00ec v\u1eady, m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd cao h\u01a1n.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c ph\u00e1t sampling th\u00f4ng qua internet cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian, gi\u1ea3m chi ph\u00ed ngu\u1ed3n nh\u00e2n l\u1ef1c, ki\u1ec3m so\u00e1t vi\u1ec7c th\u1ef1c thi chi\u1ebfn d\u1ecbch t\u1ed1t h\u01a1n, \u0111\u1ed3ng th\u1eddi ti\u1ebfp c\u1eadn g\u1ea7n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. <\/span><\/p>\n

Tuy nhi\u00ean, online sampling v\u1eabn t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 khuy\u1ebft \u0111i\u1ec3m. \u0110\u1ea7u ti\u00ean, \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch t\u1eb7ng h\u00e0ng m\u1eabu tr\u00ean k\u00eanh online, doanh nghi\u1ec7p b\u1eaft bu\u1ed9c ph\u1ea3i t\u1ed5 ch\u1ee9c quy tr\u00ecnh nh\u00e2n s\u1ef1 ri\u00eang. Theo \u0111\u00f3, \u0111\u1ed9i ng\u0169 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c t\u1ed1t v\u1ec1 internet marketing, \u0111\u1ed3ng th\u1eddi c\u00f3 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0 hi\u1ec3u bi\u1ebft nhi\u1ec1u k\u1ef9 thu\u1eadt thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd nh\u1eadn m\u1eabu th\u1eed. Ngo\u00e0i ra, v\u1edbi ph\u01b0\u01a1ng ph\u00e1p online sampling, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd h\u00e0ng m\u1eabu \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng nhanh nh\u1ea5t. Theo \u0111\u00f3, c\u00f4ng ty ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e1c nh\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m v\u00e0 g\u1eedi h\u00e0ng b\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n. V\u00ec v\u1eady, doanh nghi\u1ec7p ph\u1ea3i t\u1ed1n th\u00eam chi ph\u00ed nh\u00e2n c\u00f4ng x\u1eed l\u00ed h\u00e0ng h\u00f3a tr\u01b0\u1edbc khi g\u1eedi, \u0111\u1ed3ng th\u1eddi chi ph\u00ed v\u1eadn chuy\u1ec3n kh\u00f4ng h\u1ec1 th\u1ea5p n\u1ebfu kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn gi\u00e1 c\u1ea3 v\u1edbi h\u00e3ng v\u1eadn chuy\u1ec3n.<\/span>
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Online sampling \u1edf Vi\u1ec7t Nam: \u0110\u00e2u l\u00e0 gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3?<\/b><\/h2>\n

M\u00f4 h\u00ecnh online sampling \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1eeb r\u1ea5t l\u00e2u t\u1ea1i n\u01b0\u1edbc ngo\u00e0i. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng l\u00e2u d\u00e0i trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p. Theo \u0111\u00f3, online sampling kh\u00f4ng ch\u1ec9 l\u00e0 ho\u1ea1t \u0111\u1ed9ng g\u1eafn k\u1ebft s\u1ea3n ph\u1ea9m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, n\u00f3 c\u00f2n gi\u00fap doanh nghi\u1ec7p h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c b\u1ed9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng tr\u1ea3i nghi\u1ec7m v\u00e0 ph\u1ea3n h\u1ed3i th\u00f4ng tin. V\u00ec v\u1eady, c\u00f4ng ty c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u00ecm ra d\u1eef li\u1ec7u s\u00e2u h\u01a1n – s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u c\u1ee7a h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (customer behavior insight), ph\u1ee5c v\u1ee5 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 ti\u1ebfp th\u1ecb \u0111\u1ebfn ng\u01b0\u1eddi mua h\u00e0ng (shopper-marketing), b\u00e1n h\u00e0ng (sales),\u2026 Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a online sampling tr\u00ean th\u1ebf gi\u1edbi, m\u00f4 h\u00ecnh n\u00e0y v\u1eabn c\u00f2n r\u1ea5t m\u1edbi m\u1ebb t\u1ea1i Vi\u1ec7t Nam, kh\u00f4ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng. Tuy nhi\u00ean, v\u1edbi nh\u1eefng \u0111i\u1ec3m \u01b0u vi\u1ec7t m\u00e0 online sampling mang l\u1ea1i, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y h\u1ee9a h\u1eb9n s\u1ebd l\u00e0 xu h\u01b0\u1edbng POSM marketing trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

>>>\u00a0[Case study] Ti\u1ebft ki\u1ec7m m\u1ed9t n\u1eeda chi ph\u00ed g\u1eedi qu\u00e0 v\u00e0 t\u1eb7ng h\u00e0ng m\u1eabu cho kh\u00e1ch h\u00e0ng – Batdongsan.com.vn<\/a><\/strong><\/p>\n

Theo \u0111\u00f3, \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 t\u1ed1i thi\u1ec3u h\u00f3a chi ph\u00ed c\u0169ng nh\u01b0 kh\u1eafc ph\u1ee5c nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u00e3 \u0111\u1ec1 c\u1eadp b\u00ean tr\u00ean, doanh nghi\u1ec7p ph\u1ea3i t\u00ecm nh\u1eefng gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 online sampling. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 thu\u00ea ngo\u00e0i h\u1eadu c\u1ea7n kho v\u1eadn (fulfillment) ph\u1ee5c v\u1ee5 cho chi\u1ebfn d\u1ecbch online sampling. Trong \u0111\u00f3, Boxme Global t\u1ef1 h\u00e0o l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e1t m\u1eabu th\u1eed \u0111\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed cho doanh nghi\u1ec7p. Ti\u1ebfn tr\u00ecnh d\u1ecbch v\u1ee5 gi\u00fap b\u1ea1n t\u1ed1i gi\u1ea3n c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n, bao g\u1ed3m:<\/span>
\n<\/b><\/p>\n

V\u1eadt ph\u1ea9m, h\u00e0ng m\u1eabu<\/b> \u0111\u01b0\u1ee3c <\/span>l\u01b0u tr\u1eef t\u1ea1i kho h\u00e0ng<\/b> c\u1ee7a Boxme >> Boxme <\/span>nh\u1eadn danh s\u00e1ch th\u00f4ng tin<\/b> kh\u00e1ch h\u00e0ng t\u1eeb doanh nghi\u1ec7p >> Boxme <\/span>\u0111\u00f3ng g\u00f3i theo y\u00eau c\u1ea7u (brief) >>> <\/b>Boxme<\/span> giao h\u00e0ng<\/b> \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn >> Boxme <\/span>thu nh\u1eadn ph\u1ea3n h\u1ed3i<\/b> c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\u0110\u1ebfn nay, Boxme \u0111\u00e3 h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng v\u1edbi nhi\u1ec1u marketing agency v\u00e0 nh\u00e3n h\u00e0ng nh\u01b0 Canon, Unilever,\u2026v\u00e0 \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u1ec1 c\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chi ph\u00ed d\u1ecbch v\u1ee5. <\/span>
\nT\u1ea1o sao kh\u00f4ng t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng sampling g\u1ea5p 2 l\u1ea7n m\u00e0 chi ph\u00ed ch\u1ec9 c\u00f2n m\u1ed9t n\u1eeda \u00a0v\u1edbi Boxme?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u00f3 xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n, k\u00e9o theo h\u00e0nh vi kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 li\u00ean t\u1ee5c. Theo \u0111\u00f3, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mu\u1ed1n nghe, xem m\u00e0 c\u00f2n mu\u1ed1n tr\u1ea3i nghi\u1ec7m th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.V\u00ec v\u1eady, ph\u00e1t h\u00e0ng m\u1eabu (sampling) […]<\/p>\n","protected":false},"author":1,"featured_media":79721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[865,843,842,840,847],"tags":[426],"class_list":["post-79723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulfillment-logistics-vi","category-hau-can","category-sales-marketing","category-tmdt","category-xu-huong","tag-giai-phap-fulfillment"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=79723"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/79721"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=79723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=79723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=79723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}