{"id":79686,"date":"2018-01-03T10:21:45","date_gmt":"2018-01-03T03:21:45","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=79686"},"modified":"2018-01-03T10:21:45","modified_gmt":"2018-01-03T03:21:45","slug":"goi-von-tren-kickstarter-bai-hoc-yogomat","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/goi-von-tren-kickstarter-bai-hoc-yogomat\/","title":{"rendered":"5 b\u00e0i h\u1ecdc t\u1eeb YogoMat \u0111\u1ec3 g\u1ecdi v\u1ed1n c\u1ed9ng \u0111\u1ed3ng th\u00e0nh c\u00f4ng tr\u00ean Kickstarter"},"content":{"rendered":"

V\u00e0o th\u00e1ng 2\/2013, Ryon Lane gi\u1edbi thi\u1ec7u d\u1ef1 \u00e1n YogoMat \u0111\u1ec3 g\u1ecdi v\u1ed1n tr\u00ean c\u1ed9ng \u0111\u1ed3ng Kickstarter<\/a>. D\u1ef1 \u00e1n c\u1ee7a Ryon h\u01b0\u1edbng \u0111\u1ebfn \u00a0s\u1ea3n ph\u1ea9m th\u1ea3m yoga th\u00e2n thi\u1ec7t v\u1edbi m\u00f4i tr\u01b0\u1eddng, c\u00f3 th\u1ec3 g\u1ea5p l\u1ea1i v\u00e0 c\u1ea5t gi\u1eef trong t\u00fai x\u00e1ch. Tuy nhi\u00ean, d\u1ef1 \u00e1n n\u00e0y \u0111\u00e3 th\u1ea5t b\u1ea1i \u00a0sau chi\u1ebfn d\u1ecbch 36 ng\u00e0y, ch\u1ec9 \u0111\u1ea1t m\u1ee9c \u0111\u1ea7u t\u01b0 10,000 USD trong khi m\u1ee5c ti\u00eau ban \u0111\u1ea7u l\u00e0 36,000 USD. Kh\u00f4ng n\u1ea3n l\u00f2ng tr\u01b0\u1edbc th\u1ea5t b\u1ea1i, Ryon ti\u1ebfp t\u1ee5c g\u1ecdi v\u1ed1n l\u1ea7n 2 v\u1edbi s\u1ef1 chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n v\u00e0 anh \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi t\u1ed5ng \u0111\u1ea7u t\u01b0 \u0111\u1ea1t 30,000 USD. \u0110\u00e2y l\u00e0 5 b\u00e0i h\u1ecdc m\u00e0 Ryon r\u00fat ra \u0111\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean Kickstarter:<\/span><\/p>\n

\"g\u1ecdi

D\u1ef1 \u00e1n g\u1ecdi v\u1ed1n c\u1ed9ng \u0111\u1ed3ng r\u1ea5t th\u00e0nh c\u00f4ng t\u1eeb Yogomat. Ngu\u1ed3n: Kickstarter<\/p><\/div>\n

Lu\u00f4n l\u1eafng nghe ph\u1ea3n h\u1ed3i & g\u00f3p \u00fd t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 (backers)<\/b><\/b><\/h2>\n

Ngo\u00e0i gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8, d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi tr\u00ean c\u1ed9ng \u0111\u1ed3ng Kickstarter. Nh\u1eefng backers c\u00f3 th\u1ec3 s\u1ebd l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng c\u1ee7a d\u1ef1 \u00e1n, \u0111\u1ed3ng th\u1eddi l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau khi d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng. V\u00ec v\u1eady, l\u1eddi khuy\u00ean, \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c nhi\u1ec1u d\u1eef ki\u1ec7n li\u00ean quan \u00a0nh\u01b0 ai \u0111\u00e3 xem d\u1ef1 \u00e1n, ph\u1ea3n \u1ee9ng c\u1ee7a backers \u0111\u1ed1i v\u1edbi d\u1ef1 \u00e1n…T\u1eeb \u0111\u00f3, \u0111\u00fat k\u1ebft th\u00f4ng tin th\u00e0nh insight (s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u) c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0, \u00a0k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh d\u1ef1 \u00e1n thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd. Theo \u0111\u00f3, c\u00f4ng c\u1ee5 Kickstarter Status Board c\u1ee7a Google Chrome cho ph\u00e9p b\u1ea1n theo d\u00f5i ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 d\u1ef1 \u00e1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c trang tin t\u1ee9c . \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 th\u1ea5u hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a d\u1ef1 \u00e1n.<\/span><\/p>\n

Qu\u00e0 t\u1eb7ng cho nh\u00e0 \u0111\u1ea7u t\u01b0: \u00a0\u0110\u00fang v\u00e0 \u0111\u1ee7!<\/b><\/h2>\n

Trong su\u1ed1t chi\u1ebfn d\u1ecbch, Ryon kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng th\u1ea3m Yogomat l\u00e0m qu\u00e0 t\u1eb7ng, anh \u1ea5y c\u00f2n t\u1eb7ng k\u00e8m \u00e1o thun v\u00e0 m\u1ed9t s\u1ed1 ph\u1ee5 ki\u1ec7n h\u1ed7 tr\u1ee3 vi\u1ec7c t\u1eadp yoga. Nh\u1eefng backers \u0111\u1ea7u t\u01b0 l\u1ea1i ch\u1ec9 y\u00eau th\u00edch Yogomat, kh\u00f4ng quan t\u00e2m nh\u1eefng m\u00f3n qu\u00e0 t\u1eb7ng kh\u00e1c. C\u00f3 th\u1ec3 th\u1ea5y, ph\u1ea7n qu\u00e0 t\u1eb7ng g\u1ed3m nhi\u1ec1u m\u00f3n c\u00f3 th\u1ec3 chi ph\u1ed1i s\u1ef1 t\u1eadp trung c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u1eeb v\u00e0o s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, qu\u00e0 t\u1eb7ng \u0111\u00fang v\u00e0 \u0111\u1ee7 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t. Nh\u00e0 \u0111\u1ea7u t\u01b0 d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng b\u1ecb qu\u00e1 t\u1ea3i th\u00f4ng tin.<\/span><\/p>\n

Th\u1eadn tr\u1ecdng khi thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u1ed1n<\/b><\/b><\/h2>\n

Khi thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, \u00a0h\u00e3y t\u00ednh to\u00e1n v\u00e0 \u0111\u1ec1 ra con s\u1ed1 th\u1ea5p v\u00e0 v\u1eeba \u0111\u1ee7 \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m. Trong v\u00f2ng 48 gi\u1edd t\u1eeb sau khi gi\u1edbi thi\u1ec7u d\u1ef1 \u00e1n, thu\u1eadt \u00a0to\u00e1n c\u1ee7a Kickstarter \u0111\u00e1nh gi\u00e1 cao nh\u1eefng d\u1ef1 \u00e1n g\u1ecdi \u0111\u01b0\u1ee3c nhi\u1ec1u v\u1ed1n trong th\u1eddi gian ng\u1eafn. V\u00ec v\u1eady, \u0111\u1eb7t m\u1ee5c ti\u00eau c\u00e0ng th\u1ea5p, kho\u1ea3ng th\u1eddi gian \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e0ng nhanh, d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c Kickstarter \u0111\u1ea9y l\u00ean danh s\u00e1ch \u201cPopular Projects\u201d. Nh\u01b0 v\u1eady, d\u1ef1 \u00e1n s\u1ebd g\u00e2y ch\u00fa \u00fd v\u00e0 thu h\u00fat th\u00eam nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0. <\/span><\/p>\n

K\u00e9o d\u00e0i th\u1eddi gian th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch<\/b><\/b><\/h2>\n

Th\u1eddi gian t\u1ed1i \u0111a cho m\u1ed9t d\u1ef1 \u00e1n l\u00e0 60 ng\u00e0y, h\u00e3y t\u00ednh to\u00e1n v\u00e0 t\u1eadn d\u1ee5ng h\u1ebft th\u1eddi gian \u00a0th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch. Trong chi\u1ebfn d\u1ecbch c\u1ee7a Yogomat, l\u01b0\u1ee3ng \u0111\u1ea7u t\u01b0 v\u00e0 \u1ee7ng h\u1ed9 t\u0103ng l\u00ean ngay khi d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u. Tuy nhi\u00ean, t\u00edn hi\u1ec7u kh\u00f4ng c\u00f2n kh\u1ea3 quan v\u00e0 d\u1ef1 \u00e1n \u0111\u00e3 th\u1ea5t b\u1ea1i sau 36 ng\u00e0y, s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0 ch\u1ec9 \u0111\u1ea1t 30% so v\u1edbi m\u1ee5c ti\u00eau. N\u1ebfu d\u1ef1 \u00e1n k\u00e9o d\u00e0i th\u00eam 24 ng\u00e0y, con s\u1ed1 36.000 USD ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Do \u0111\u00f3, b\u00e0i h\u1ecdc r\u00fat ra l\u00e0 chi\u1ebfn d\u1ecbch c\u00e0ng d\u00e0i h\u1ea1n c\u00e0ng t\u1ed1t.<\/span><\/p>\n

Video gi\u1edbi thi\u1ec7u th\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 th\u1ec3 hi\u1ec7n h\u1ebft gi\u00e1 tr\u1ecb c\u1ee7a d\u1ef1 \u00e1n<\/b><\/b><\/h2>\n

Khi th\u1ef1c hi\u1ec7n video gi\u1edbi thi\u1ec7u d\u1ef1 \u00e1n, b\u1ea1n n\u00ean ch\u00fa tr\u1ecdng tr\u00ecnh b\u00e0y t\u1ea5t c\u1ea3 gi\u00e1 tr\u1ecb m\u00e0 d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n s\u1ebd mang \u0111\u1ebfn cho nh\u00e0 \u0111\u1ea7u t\u01b0. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y l\u00e0m m\u1ecdi th\u1ee9 th\u1eadt thu h\u00fat b\u1eb1ng c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea3n th\u00e2n m\u00ecnh. B\u1ea1n \u0111\u00e3 \u0111\u1eb7t t\u00e2m huy\u1ebft v\u00e0o d\u1ef1 \u00e1n nh\u01b0 th\u1ebf n\u00e0o? S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1ea1i sao l\u1ea1i c\u00f3 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn? T\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n? H\u00e3y n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 backers d\u1ef1 \u00e1n \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin. Th\u00eam v\u00e0o \u0111\u00f3, b\u1ea1n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean tr\u1ea3 l\u1eddi v\u00e0 gi\u00e1p \u0111\u00e1p nh\u1eefng c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 c\u00e1ch b\u1ea1n khi\u1ebfn nh\u00e0 \u0111\u1ea7u c\u00f3 c\u00f3 \u0111\u1ee7 l\u00ed do \u0111\u1ec3 g\u00f3p v\u1ed1n v\u00e0o d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"\"<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi Vi\u1ec7t kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng tr\u00ean Kickstarter?<\/b><\/h2>\n

Th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh ng\u01b0\u1eddi Vi\u1ec7t ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau g\u1ecdi v\u1ed1n tr\u00ean Kickstarter. Th\u00e0nh c\u00f4ng c\u1ee7a Code4Startup, HidrateMe, Jelly Galaxy \u0111\u00e3 kh\u1edfi ngu\u1ed3n c\u1ea3m h\u1ee9ng cho r\u1ea5t nhi\u1ec1u startup Vi\u1ec7t tr\u00ean Kickstarter. Tuy nhi\u00ean, ngo\u00e0i r\u00e0o c\u1ea3n v\u1ec1 ng\u00f4n ng\u1eef, ng\u01b0\u1eddi Vi\u1ec7t g\u1eb7p r\u1ea5t nhi\u1ec1u tr\u1edf ng\u1ea1i kh\u00e1c \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u00ean platform h\u00e0ng \u0111\u1ea7u v\u1ec1 g\u1ecdi v\u1ed1n c\u1ed9ng \u0111\u1ed3ng n\u00e0y. V\u1ea5n \u0111\u1ec1 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a to\u00e0n c\u1ea7u (\u0111\u1ec3 t\u1eb7ng qu\u00e0 cho nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m khi d\u1ef1 \u00e1n \u0111\u1ea1t m\u1ee5c ti\u00eau v\u1ec1 v\u1ed1n) khi\u1ebfn ch\u1ee7 d\u1ef1 \u00e1n g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n. Ch\u1ee7 d\u1ef1 \u00e1n kh\u00f4ng th\u1ec3 \u0111\u1ea3m nhi\u1ec7m h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u1eed l\u00ed v\u00e0 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a \u0111\u1ebfn ng\u01b0\u1eddi mua v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0. Do \u0111\u00f3, Boxme Global t\u1ef1 h\u00e0o mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p h\u1eadu c\u1ea7n kho v\u1eadn (fulfillment) ho\u00e0n thi\u1ec7n \u0111\u1ed3ng h\u00e0nh c\u00f9ng startup Vi\u1ec7t Nam tr\u00ean Kickstarter. Theo \u0111\u00f3, Boxme h\u1ed7 tr\u1ee3 ch\u1ee7 d\u1ef1 \u00e1n v\u1ea5n \u0111\u1ec1 kho b\u00e3i, x\u1eed l\u00ed h\u00e0ng h\u00f3a v\u00e0 g\u1eedi s\u1ea3n ph\u1ea9m \u0111i kh\u1eafp th\u1ebf gi\u1edbi v\u1edbi m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i. V\u1edbi m\u1ea1ng l\u01b0\u1edbi tr\u1ea3i r\u1ed9ng kh\u1eafp \u0110\u00f4ng Nam \u00c1 v\u00e0 h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ho\u00e0n thi\u1ec7n t\u1ea1i M\u1ef9, Boxme mong mu\u1ed1n g\u00f3p ph\u1ea7n hi\u1ec7n th\u1ef1c h\u00f3a \u201cgi\u1ea5c m\u01a1 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t\u201d tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. <\/span><\/p>\n

N\u1ebfu tr\u1edf ng\u1ea1i \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft b\u1edfi Boxme, t\u1ea1i sao kh\u00f4ng hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng tr\u00ean Kickstarter ngay b\u00e2y gi\u1edd?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00e0o th\u00e1ng 2\/2013, Ryon Lane gi\u1edbi thi\u1ec7u d\u1ef1 \u00e1n YogoMat \u0111\u1ec3 g\u1ecdi v\u1ed1n tr\u00ean c\u1ed9ng \u0111\u1ed3ng Kickstarter. D\u1ef1 \u00e1n c\u1ee7a Ryon h\u01b0\u1edbng \u0111\u1ebfn \u00a0s\u1ea3n ph\u1ea9m th\u1ea3m yoga th\u00e2n thi\u1ec7t v\u1edbi m\u00f4i tr\u01b0\u1eddng, c\u00f3 th\u1ec3 g\u1ea5p l\u1ea1i v\u00e0 c\u1ea5t gi\u1eef trong t\u00fai x\u00e1ch. Tuy nhi\u00ean, d\u1ef1 \u00e1n n\u00e0y \u0111\u00e3 th\u1ea5t b\u1ea1i \u00a0sau chi\u1ebfn d\u1ecbch 36 ng\u00e0y, […]<\/p>\n","protected":false},"author":1,"featured_media":79690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[426],"class_list":["post-79686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","tag-giai-phap-fulfillment"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=79686"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/79686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/79690"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=79686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=79686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=79686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}