{"id":112129,"date":"2026-03-04T14:48:22","date_gmt":"2026-03-04T07:48:22","guid":{"rendered":"https:\/\/boxme.asia\/?p=112129"},"modified":"2026-03-04T14:48:23","modified_gmt":"2026-03-04T07:48:23","slug":"bao-cao-tmdt-2025-doanh-thu-dat-gan-430-000-ty-dong-nhung-mieng-banh-ngon-ken-nguoi-an","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/bao-cao-tmdt-2025-doanh-thu-dat-gan-430-000-ty-dong-nhung-mieng-banh-ngon-ken-nguoi-an\/","title":{"rendered":"B\u00e1o c\u00e1o TM\u0110T 2025: Doanh thu \u0111\u1ea1t g\u1ea7n 430.000 t\u1ef7 \u0111\u1ed3ng, nh\u01b0ng &#8220;Mi\u1ebfng b\u00e1nh ngon&#8221; k\u00e9n ng\u01b0\u1eddi \u0103n"},"content":{"rendered":"\n<p><strong>Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Vi\u1ec7t Nam n\u0103m 2025 ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1. Tuy nhi\u00ean, \u0111\u1eb1ng sau s\u1ef1 h\u00e0o nho\u00e1ng \u0111\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c thanh l\u1ecdc kh\u1ed1c li\u1ec7t: S\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n h\u00e0ng gi\u1ea3m \u0111i, v\u00e0 h\u01a1n 30% doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng \u0111ang n\u1eb1m g\u1ecdn trong tay nh\u00f3m 2% gian h\u00e0ng ch\u00ednh h\u00e3ng.<\/strong><\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m nh\u1ea5n quan tr\u1ecdng nh\u1ea5t t\u1eeb B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam 2025 do Metric v\u1eeba c\u00f4ng b\u1ed1:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>1. B\u1ee9c tranh \u0111\u1ed1i l\u1eadp: Quy m\u00f4 b\u00f9ng n\u1ed5 nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n thu h\u1eb9p<\/strong><\/p>\n\n\n\n<p>N\u0103m 2025 ghi nh\u1eadn s\u1ef1 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd c\u1ee7a k\u00eanh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn. T\u1ed5ng doanh s\u1ed1 tr\u00ean 4 s\u00e0n (Shopee, TikTok Shop, Lazada, Tiki) \u0111\u1ea1t <strong>429,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, t\u0103ng v\u1ecdt <strong>34,75%<\/strong> so v\u1edbi n\u0103m 2024. \u0110\u1ec9nh \u0111i\u1ec3m l\u00e0 Qu\u00fd 4\/2025 v\u1edbi 123,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng doanh thu, nh\u1edd chu\u1ed7i Mega Sale d\u1ed3n d\u1eadp cu\u1ed1i n\u0103m.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, &#8220;ti\u1ec1n v\u00e0o&#8221; nhi\u1ec1u h\u01a1n kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ai c\u0169ng c\u00f3 ph\u1ea7n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ed1 l\u01b0\u1ee3ng shop ph\u00e1t sinh \u0111\u01a1n h\u00e0ng th\u1ef1c t\u1ebf ch\u1ec9 \u0111\u1ea1t <strong>601.780 shop<\/strong>, <strong>gi\u1ea3m 7,43%<\/strong> so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/li>\n\n\n\n<li><strong>B\u00e0i h\u1ecdc r\u00fat ra:<\/strong> K\u1ef7 nguy\u00ean &#8220;m\u1edf shop l\u00e0 c\u00f3 \u0111\u01a1n&#8221; \u0111\u00e3 k\u1ebft th\u00fac. D\u00f2ng ti\u1ec1n \u0111ang \u0111\u1ed5 d\u1ed3n v\u00e0o nh\u1eefng nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh s\u00e2u, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u1ed1t v\u00e0 kh\u1ea3 n\u0103ng duy tr\u00ec hi\u1ec7u qu\u1ea3 kinh doanh \u0111\u01b0\u1eddng d\u00e0i.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Quy\u1ec1n l\u1ef1c c\u1ee7a Shop Mall: 2% &#8220;tay ch\u01a1i&#8221; th\u00e2u t\u00f3m 1\/3 th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n\n\n\n<p>Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt nh\u1ea5t n\u0103m 2025 l\u00e0 s\u1ef1 b\u1ee9t ph\u00e1 c\u1ee7a c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall). Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n d\u1ecbch th\u00f3i quen, s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n cho s\u1ef1 an t\u00e2m, ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm b\u1ea3o \u0111\u1ea3m.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Con s\u1ed1 bi\u1ebft n\u00f3i:<\/strong> Tr\u00ean Shopee v\u00e0 TikTok Shop, nh\u00f3m Shop Mall ch\u1ec9 chi\u1ebfm v\u1ecfn v\u1eb9n <strong>2,12%<\/strong> t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng, nh\u01b0ng l\u1ea1i &#8220;c\u00e0n qu\u00e9t&#8221; t\u1edbi <strong>32,6%<\/strong> t\u1ed5ng doanh s\u1ed1.<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng (AOV) c\u1ee7a Shop Mall v\u01b0\u1ee3t tr\u1ed9i ho\u00e0n to\u00e0n so v\u1edbi gian h\u00e0ng th\u01b0\u1eddng.<\/li>\n\n\n\n<li>\u0110\u1eb7c bi\u1ec7t, tr\u00ean n\u1ec1n t\u1ea3ng TikTok Shop, doanh s\u1ed1 t\u1eeb Shop Mall ghi nh\u1eadn m\u1ee9c <strong>t\u0103ng tr\u01b0\u1edfng l\u00ean t\u1edbi 99%<\/strong> so v\u1edbi 2024.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u0110\u1ed9ng th\u00e1i t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng: N\u00e2ng c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng thay v\u00ec ch\u1ea1y \u0111ua s\u1ed1 l\u01b0\u1ee3ng<\/strong><\/p>\n\n\n\n<p>C\u00e1c s\u00e0n TM\u0110T c\u0169ng \u0111ang \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u mua h\u00e0ng ch\u00ednh h\u00e3ng. \u0110i\u1ec3n h\u00ecnh nh\u01b0 Lazada, n\u1ec1n t\u1ea3ng n\u00e0y v\u1eabn gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n \u1ed5n \u0111\u1ecbnh nh\u1edd chi\u1ebfn l\u01b0\u1ee3c k\u00e9p:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ea9y m\u1ea1nh h\u00e0ng ch\u00ednh h\u00e3ng trong n\u01b0\u1edbc v\u00e0 m\u1edf r\u1ed9ng ngu\u1ed3n h\u00e0ng qu\u1ed1c t\u1ebf (qua Tmall, Gmarket).<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m: R\u00fat ng\u1eafn th\u1eddi gian giao h\u00e0ng, x\u1eed l\u00fd khi\u1ebfu n\u1ea1i nhanh ch\u00f3ng v\u00e0 \u1ee9ng d\u1ee5ng AI cho c\u1ea3 ng\u01b0\u1eddi b\u00e1n l\u1eabn ng\u01b0\u1eddi mua.<\/li>\n\n\n\n<li>Cam k\u1ebft \u0111\u1ea7u t\u01b0 <strong>100 tri\u1ec7u USD<\/strong> tr\u00ean to\u00e0n \u0110\u00f4ng Nam \u00c1 \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate).<\/li>\n<\/ul>\n\n\n\n<p><strong>4. D\u1ef1 b\u00e1o Qu\u00fd 1\/2026: S\u1ee9c mua \u1ed5n \u0111\u1ecbnh, cu\u1ed9c chi\u1ebfn giao h\u00e0ng ti\u1ebfp di\u1ec5n<\/strong><\/p>\n\n\n\n<p>B\u01b0\u1edbc sang Qu\u00fd 1\/2026, d\u00f9 l\u00e0 giai \u0111o\u1ea1n sau m\u00f9a cao \u0111i\u1ec3m, th\u1ecb tr\u01b0\u1eddng v\u1eabn \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o \u0111\u1ea1t m\u1ee9c <strong>134,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong> (t\u0103ng 32,74% so v\u1edbi c\u00f9ng k\u1ef3). S\u1ea3n l\u01b0\u1ee3ng \u01b0\u1edbc t\u00ednh \u0111\u1ea1t h\u01a1n 1 t\u1ef7 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o 2025 l\u00e0 h\u1ed3i chu\u00f4ng kh\u1eb3ng \u0111\u1ecbnh: TM\u0110T kh\u00f4ng c\u00f2n l\u00e0 s\u00e2n ch\u01a1i l\u01b0\u1edbt s\u00f3ng. \u0110\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 l\u1ecdt v\u00e0o nh\u00f3m &#8220;h\u01b0\u1edfng tr\u00e1i ng\u1ecdt&#8221;, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh ch\u00ednh h\u00e3ng, t\u1ed1i \u01b0u chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 ho\u00e0n thi\u1ec7n kh\u00e2u logistics &#8211; giao v\u1eadn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"493\" src=\"https:\/\/boxme.asia\/wp-content\/uploads\/2026\/03\/image.png\" alt=\"\" class=\"wp-image-112130\" srcset=\"https:\/\/boxme.asia\/wp-content\/uploads\/2026\/03\/image.png 740w, https:\/\/boxme.asia\/wp-content\/uploads\/2026\/03\/image-300x200.png 300w, https:\/\/boxme.asia\/wp-content\/uploads\/2026\/03\/image-480x320.png 480w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"740\" height=\"493\" src=\"https:\/\/boxme.asia\/wp-content\/uploads\/2026\/03\/image-1.png\" alt=\"\" class=\"wp-image-112135\" srcset=\"https:\/\/boxme.asia\/wp-content\/uploads\/2026\/03\/image-1.png 740w, https:\/\/boxme.asia\/wp-content\/uploads\/2026\/03\/image-1-300x200.png 300w, https:\/\/boxme.asia\/wp-content\/uploads\/2026\/03\/image-1-480x320.png 480w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><strong><em>Ngu\u1ed3n: CaFef.vn<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Vi\u1ec7t Nam n\u0103m 2025 ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1. Tuy nhi\u00ean, \u0111\u1eb1ng sau s\u1ef1 h\u00e0o nho\u00e1ng \u0111\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c thanh l\u1ecdc kh\u1ed1c li\u1ec7t: S\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n h\u00e0ng gi\u1ea3m \u0111i, v\u00e0 h\u01a1n 30% doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng \u0111ang n\u1eb1m g\u1ecdn [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":112140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[390,840],"tags":[],"class_list":["post-112129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-tmdt"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/112129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=112129"}],"version-history":[{"count":1,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/112129\/revisions"}],"predecessor-version":[{"id":112145,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/112129\/revisions\/112145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/112140"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=112129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=112129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=112129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}