{"id":112000,"date":"2025-12-17T15:40:29","date_gmt":"2025-12-17T08:40:29","guid":{"rendered":"https:\/\/boxme.asia\/?p=112000"},"modified":"2025-12-17T15:40:31","modified_gmt":"2025-12-17T08:40:31","slug":"shopee-ky-niem-1-thap-ky-can-moc-270-ty-usd-doanh-so-mo-ra-ky-nguyen-moi-cho-nha-ban-hang-msme","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/shopee-ky-niem-1-thap-ky-can-moc-270-ty-usd-doanh-so-mo-ra-ky-nguyen-moi-cho-nha-ban-hang-msme\/","title":{"rendered":"Shopee k\u1ef7 ni\u1ec7m 1 th\u1eadp k\u1ef7: C\u00e1n m\u1ed1c 270 t\u1ef7 USD doanh s\u1ed1, m\u1edf ra &#8220;k\u1ef7 nguy\u00ean m\u1edbi&#8221; cho nh\u00e0 b\u00e1n h\u00e0ng MSME"},"content":{"rendered":"\n<p>K\u1ef7 ni\u1ec7m 10 n\u0103m th\u00e0nh l\u1eadp, Shopee c\u00f4ng b\u1ed1 nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u1edbi t\u1ed5ng doanh s\u1ed1 (GMV) c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111\u1ea1t h\u01a1n 270 t\u1ef7 USD. C\u1ed9t m\u1ed1c n\u00e0y \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a s\u00e0n TM\u0110T h\u00e0ng \u0111\u1ea7u khu v\u1ef1c v\u00e0 l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho vai tr\u00f2 \u0111\u00f2n b\u1ea9y c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong vi\u1ec7c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. M\u1ed9t th\u1eadp k\u1ef7 ki\u1ebfn t\u1ea1o t\u00e1c \u0111\u1ed9ng: 270 t\u1ef7 USD v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a MSME<\/h4>\n\n\n\n<p>Ng\u00e0y 1\/12 v\u1eeba qua t\u1ea1i TP.HCM, Shopee ch\u00ednh th\u1ee9c k\u1ef7 ni\u1ec7m 10 n\u0103m h\u00e0nh tr\u00ecnh t\u1ea1i \u0110\u00f4ng Nam \u00c1, \u0110\u00e0i Loan v\u00e0 Brazil. Nh\u00e2n d\u1ecbp n\u00e0y, b\u00e1o c\u00e1o <em>&#8220;H\u00e0nh tr\u00ecnh 10 n\u0103m \u0111\u1ed3ng h\u00e0nh c\u00f9ng ng\u01b0\u1eddi b\u00e1n&#8221;<\/em> \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1, kh\u1eafc h\u1ecda b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1.<\/p>\n\n\n\n<p>K\u1ec3 t\u1eeb n\u0103m 2015, Shopee \u0111\u00e3 tr\u1edf th\u00e0nh b\u1ec7 ph\u00f3ng cho h\u00e0ng tri\u1ec7u doanh nghi\u1ec7p si\u00eau nh\u1ecf, nh\u1ecf v\u00e0 v\u1eeba (MSME). S\u1ed1 li\u1ec7u cho th\u1ea5y, c\u1ed9ng \u0111\u1ed3ng n\u00e0y \u0111\u00e3 t\u1ea1o ra h\u01a1n <strong>270 t\u1ef7 USD<\/strong> doanh s\u1ed1 t\u00edch l\u0169y tr\u00ean n\u1ec1n t\u1ea3ng. \u0110\u00e1ng ch\u00fa \u00fd, s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n h\u00e0ng tham gia s\u00e0n t\u0103ng tr\u01b0\u1edfng g\u1ea5p \u0111\u00f4i m\u1ed7i n\u0103m, ph\u1ea3n \u00e1nh s\u1ee9c h\u00fat v\u00e0 ti\u1ec1m n\u0103ng to l\u1edbn m\u00e0 TM\u0110T mang l\u1ea1i.<\/p>\n\n\n\n<p>\u00d4ng <strong>Terence Pang<\/strong>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Shopee chia s\u1ebb: <em>&#8220;M\u1ed9t th\u1eadp k\u1ef7 qua l\u00e0 giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd. Ch\u00fang t\u00f4i tr\u00e2n tr\u1ecdng c\u1ed9ng \u0111\u1ed3ng nh\u00e0 b\u00e1n h\u00e0ng MSME &#8211; nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1eb7t vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u1ed3ng h\u00e0nh \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng m\u1edbi.&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1020\" height=\"765\" src=\"https:\/\/boxme.asia\/wp-content\/uploads\/2025\/12\/Mock-up-Infographic-1764859593-6189-1764859817.webp\" alt=\"\" class=\"wp-image-112002\" srcset=\"https:\/\/boxme.asia\/wp-content\/uploads\/2025\/12\/Mock-up-Infographic-1764859593-6189-1764859817.webp 1020w, https:\/\/boxme.asia\/wp-content\/uploads\/2025\/12\/Mock-up-Infographic-1764859593-6189-1764859817-300x225.webp 300w, https:\/\/boxme.asia\/wp-content\/uploads\/2025\/12\/Mock-up-Infographic-1764859593-6189-1764859817-768x576.webp 768w, https:\/\/boxme.asia\/wp-content\/uploads\/2025\/12\/Mock-up-Infographic-1764859593-6189-1764859817-480x360.webp 480w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">2. X\u00f3a nh\u00f2a kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd v\u00e0 ph\u1ed5 c\u1eadp k\u1ef9 n\u0103ng s\u1ed1<\/h4>\n\n\n\n<p>TM\u0110T kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn. B\u00e1o c\u00e1o c\u1ee7a Shopee ch\u1ec9 ra r\u1eb1ng <strong>80% nh\u00e0 b\u00e1n h\u00e0ng<\/strong> \u0111\u1ebfn t\u1eeb c\u00e1c khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng, t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, Shopee c\u00f2n ch\u00fa tr\u1ecdng n\u00e2ng cao n\u0103ng l\u1ef1c cho \u0111\u1ed1i t\u00e1c th\u00f4ng qua <strong>H\u1ecdc vi\u1ec7n Shopee (Shopee University)<\/strong>. T\u00ednh \u0111\u1ebfn nay, h\u01a1n 7,6 tri\u1ec7u nh\u00e0 b\u00e1n h\u00e0ng \u0111\u00e3 tham gia 1.500 h\u1ecdc ph\u1ea7n tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c bu\u1ed5i t\u1eadp hu\u1ea5n t\u1ea1i 318 th\u00e0nh ph\u1ed1, trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc \u0111\u1ec3 kinh doanh b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng: Shoppertainment v\u00e0 Xu\u1ea5t kh\u1ea9u tr\u1ef1c tuy\u1ebfn<\/h4>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i, c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <strong>Shopee Live<\/strong> v\u00e0 <strong>Shopee Video<\/strong> \u0111ang tr\u1edf th\u00e0nh &#8220;v\u0169 kh\u00ed&#8221; l\u1ee3i h\u1ea1i.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng qua Shopee Live c\u1ee7a c\u00e1c MSME t\u0103ng trung b\u00ecnh <strong>h\u01a1n 300% m\u1ed7i n\u0103m<\/strong>.<\/li>\n\n\n\n<li>C\u00e1c gi\u1ea3i ph\u00e1p Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (AMS) gi\u00fap doanh nghi\u1ec7p t\u0103ng <strong>30% s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng<\/strong> nh\u1edd h\u1ee3p t\u00e1c v\u1edbi KOL\/KOC.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 tham v\u1ecdng v\u01b0\u01a1n ra bi\u1ec3n l\u1edbn, ch\u01b0\u01a1ng tr\u00ecnh <strong>B\u00e1n h\u00e0ng to\u00e0n c\u1ea7u (Shopee International Platform)<\/strong> \u0111\u00e3 h\u1ed7 tr\u1ee3 h\u01a1n <strong>2,1 tri\u1ec7u nh\u00e0 b\u00e1n h\u00e0ng<\/strong> ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua t\u1ea1i nhi\u1ec1u qu\u1ed1c gia, \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh xu\u1ea5t kh\u1ea9u v\u1ed1n ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Cam k\u1ebft \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t<\/h4>\n\n\n\n<p>T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, \u00f4ng <strong>Tr\u1ea7n Tu\u1ea5n Anh<\/strong>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Shopee Vi\u1ec7t Nam kh\u1eb3ng \u0111\u1ecbnh: <em>&#8220;H\u00e0nh tr\u00ecnh 10 n\u0103m l\u00e0 minh ch\u1ee9ng cho s\u1ef1 b\u1ec1n b\u1ec9 c\u1ee7a nh\u00e0 b\u00e1n h\u00e0ng Vi\u1ec7t. Ch\u00fang t\u00f4i t\u1ef1 h\u00e0o \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c doanh nghi\u1ec7p t\u1eeb nh\u1eefng b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u n\u1ed9i \u0111\u1ecba \u0111\u1ebfn khi v\u01b0\u01a1n m\u00ecnh ra khu v\u1ef1c.&#8221;<\/em><\/p>\n\n\n\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Shopee c\u0169ng \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng, v\u1edbi h\u01a1n 97% nh\u00e2n s\u1ef1 l\u00e0 ng\u01b0\u1eddi b\u1ea3n \u0111\u1ecba v\u00e0 t\u1ea1o ra ngu\u1ed3n thu nh\u1eadp t\u0103ng tr\u01b0\u1edfng 90%\/n\u0103m cho h\u01a1n 23 tri\u1ec7u \u0111\u1ed1i t\u00e1c ti\u1ebfp th\u1ecb li\u00ean k\u1ebft.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Boxme &#8211; \u0110\u1ed1i t\u00e1c h\u1eadu c\u1ea7n tin c\u1eady cho h\u00e0nh tr\u00ecnh TM\u0110T 10 n\u0103m t\u1edbi<\/strong><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Shopee v\u00e0 xu h\u01b0\u1edbng Shoppertainment, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u1eadn h\u00e0nh v\u00e0 Logistics l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 nh\u00e0 b\u00e1n h\u00e0ng b\u1ee9t ph\u00e1 doanh thu. V\u1edbi kinh nghi\u1ec7m l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p gi\u1ea3i ph\u00e1p h\u1eadu c\u1ea7n kho v\u1eadn (E-logistics) h\u00e0ng \u0111\u1ea7u, Boxme s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t trong vi\u1ec7c x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng \u0111a k\u00eanh, qu\u1ea3n l\u00fd t\u1ed3n kho v\u00e0 Fulfillment t\u1ef1 \u0111\u1ed9ng, gi\u00fap b\u1ea1n an t\u00e2m &#8220;b\u1ed9i thu&#8221; tr\u00ean s\u00e0n TM\u0110T.<\/p>\n\n\n\n<p><a href=\"https:\/\/boxme.asia\/vi\/contact-us\/\" data-type=\"link\" data-id=\"https:\/\/boxme.asia\/vi\/contact-us\/\">Li\u00ean h\u1ec7 v\u1edbi \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n c\u1ee7a ch\u00fang t\u00f4i ngay h\u00f4m nay. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u1ef7 ni\u1ec7m 10 n\u0103m th\u00e0nh l\u1eadp, Shopee c\u00f4ng b\u1ed1 nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u1edbi t\u1ed5ng doanh s\u1ed1 (GMV) c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111\u1ea1t h\u01a1n 270 t\u1ef7 USD. C\u1ed9t m\u1ed1c n\u00e0y \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a s\u00e0n TM\u0110T h\u00e0ng \u0111\u1ea7u khu v\u1ef1c v\u00e0 l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho vai tr\u00f2 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":112002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[62,390],"tags":[],"class_list":["post-112000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khac","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/112000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=112000"}],"version-history":[{"count":3,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/112000\/revisions"}],"predecessor-version":[{"id":112019,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/112000\/revisions\/112019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/112002"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=112000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=112000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=112000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}