{"id":78556,"date":"2020-06-24T10:20:38","date_gmt":"2020-06-24T10:20:38","guid":{"rendered":"https:\/\/blog.boxme.asia\/th\/?p=78556"},"modified":"2020-06-24T10:20:38","modified_gmt":"2020-06-24T10:20:38","slug":"social-media-emarketplace-thailand","status":"publish","type":"post","link":"https:\/\/boxme.asia\/th\/social-media-emarketplace-thailand\/","title":{"rendered":"Social Media vs Marketplace in Thailand"},"content":{"rendered":"\t\t
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<\/p>\n\n\n\n

Presently, selling online is not only a “choice” but we can say that it is an “exit” for every e-commerce businesses.<\/p>\n\n\n\n

According to the data from Priceza, the market leader of E-Marketplace in 2019 is Shopee with 54%, Lazada for 46%, while the market share in Social Media, Facebook with 42%, followed by LINE 34%, Instagram 19% and finally Twitter 5%.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Noticeable that entrepreneurs who have never done online selling before began to sell online during COVID-19. The first way to enter is \u2018Social Media\u2019 especially the use of ‘Live Commerce’ which is expected to fast-growing. Therefore, it’s a chance for social commerce to grow rapidly.<\/p>\n\n\n\n

As you see in many e-marketplaces, they would like to be more than only a marketplace but going to be social media such as Chat feature and Live feature what made the proportion of trading E-marketplace is growing. While Facebook has just launched ‘Facebook Shops’ just a few weeks ago, and LINE has launched ‘LINE MyShop’ as well. This shows the fierce competition between e-marketplace and social media.<\/p>\n\n\n\n

However, while COVID-19 has increased e-commerce by 35%, but offline channels are still the main channel for customers accustomed. Omni-Channel is going to be the new trend of customers that they would decide to buy offline, but the prices will be compared on online stores before purchasing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u0e2a\u0e19\u0e43\u0e08\u0e43\u0e0a\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e04\u0e25\u0e31\u0e07\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32 \u0e2a\u0e15\u0e4a\u0e2d\u0e01\n\n\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e41\u0e1e\u0e47\u0e04\u0e41\u0e25\u0e30\u0e08\u0e31\u0e14\u0e2a\u0e48\u0e07<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e40\u0e08\u0e49\u0e32\u0e2b\u0e19\u0e49\u0e32\u0e17\u0e35\u0e48\u0e42\u0e14\u0e22\u0e15\u0e23\u0e07 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e02\u0e2d\u0e23\u0e31\u0e1a\u0e23\u0e32\u0e22\u0e25\u0e30\u0e40\u0e2d\u0e35\u0e22\u0e14\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e40\u0e15\u0e34\u0e21\u0e42\u0e17\u0e23 02-026-3165<\/a> \u0e2b\u0e23\u0e37\u0e2d >\u00a0\u0e02\u0e2d\u0e23\u0e31\u0e1a\u0e43\u0e1a\u0e40\u0e2a\u0e19\u0e2d\u0e23\u0e32\u0e04\u0e32<\/a> < \u0e01\u0e14\u0e17\u0e35\u0e48\u0e19\u0e35\u0e48<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tFacebook : Boxme Thailand<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLine: @boxmeth<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

e-marketplaces would like to be more than only a marketplace but going to be social media what made the proportion of trading E-marketplace is growing. While ‘Facebook Shops’ and ‘LINE MyShop’<\/p>\n","protected":false},"author":1,"featured_media":78610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[63,572,577],"tags":[96,1000,623,624,187,313],"class_list":["post-78556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-63","category-572","category-article-knowledge-transport","tag-covid-19","tag-e-commerce-th","tag-live-commerce","tag-marketplace","tag-omni-channel","tag-social-media"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/th\/wp-json\/wp\/v2\/posts\/78556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/th\/wp-json\/wp\/v2\/comments?post=78556"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/th\/wp-json\/wp\/v2\/posts\/78556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/th\/wp-json\/wp\/v2\/media\/78610"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/th\/wp-json\/wp\/v2\/media?parent=78556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/th\/wp-json\/wp\/v2\/categories?post=78556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/th\/wp-json\/wp\/v2\/tags?post=78556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}