Selling on Shopify : How to find yourself a great product
For anyone who wants to start their business on Shopify, the beginning always takes a lot of time and efforts. Here are some of the tasks to do : selecting a product, evaluating, market researching, finding sources, building online stores and marketing.
One of the greatest barriers for e-business entrepreneurs to start is to find the products the market is demanding. In this blog, we will give you some suggestions on how to find the right product to start your business online with Shopify.
Before we start, it is crucial for you to have an overview of what Shopify is and why it is so popular. Shopify is one of the four largest online ecommerce platforms in the world. The three others are : Bigcommerce, SquareSpace eCommerce and Weebly eCommerce. Among them, Shopify is the dominant player with more than 538,465 online stores and is still soaring up. An example of a successful story using Shopify is 2Chainz, a company that reached $2.1 billion USD in sale within 4 weeks.
Why almost everybody chooses Shopify?
- You have everything to quickly design a professional online store.
- There are hundreds of free professional interfaces that meet S.E.O standards.
- Unlimited storage and bandwidth without security worries.
- Huge store of free and paid applications for your website such as : Email, Marketing, Social Networking, Order Management and Warehouse, Customer Care, Drop Shipping Support and so on.
- Integrated payment systems : Paypal, Visa, Mastercard, 2checkout , etc.
- Smart and easy back-end management.
- Search engine optimization
- Affordable monthly operation cost
Where to get your product ideas?
In this part, we will look at the best places for inspiration and product ideas. You should not try to just look at brand new products. You can think about different customer approaches from the products that were already available on the market.
- From your own problems
Before you start looking for the on the Internet to get ideas on niche products, it is not bad to begin with the problems that you have to deal with now.
Here are some questions to consider when creating list of ideas:
Which problem does your community care about?
Which product, industry or field are you passionate about?
What are the pain points you or yourfriends can’t find solutions ?
- Websites with market trend update
+ Trendwatching.com : a global company operating in researching consumer trends with the most detailed information.
+ TrendWatching has professional teams in London, New York, Singapore, Sydney and Lagos who constantly search and report on trends across the world.
+ Trendhunter.com : the largest trend research community in the world with a global network of 137,000 members and 3 million fans. Trend Hunter is the inspiration for entrepreneurs searching for new product ideas.
+ Springwise : There are millions of business ideas around the globe that are very specific and unique can be found from this site .You can not travel around the world to see local things for ideas to bring home but Springwise will let you to have that done. It goes around the world and looks for new business ideas, trends and stories around it. Springwise publishes daily and weekly newsletters. The best thing is that you can sign up for free.
- Follow KOLs( key opinion leaders )
The idea of a business can come from influential people, professionals in the field that you care about. Social networks like Facebook, Twitter and Instagram are good channels for you to track their posts and activities.
- Blogs that have reviews on customer’s products
Product reviews or exploration sites can also be a great source of ideas. Websites as Uncrate (Men Products) and Outblush (Women Products) are great ways to see new trends daily updated. These are just a few examples of popular consumer product reviews blogs to get you started :
Bless This Stuff: blessthisstuff.com
Cool Material: coolmaterial.com
Gear Moose: coolmaterial.com
- B2B market
Is there any better way to get new product ideas than right from the suppliers? This is a very smart source of e-commerce entrepreneurs. Sourcing sites and wholesalers like Alibaba show you thousands of potential product ideas. In case it has not met your demand, you can try contacting directly to the sales department of the manufacturers. They are the first people to know what to sell as they produce them.
With all of these resources above, you’ll be able to create a list of product search ideas to get started on Shopify. However these will not guarantee your success. You may face countless problems but if you do not start today, you will never be able to cross the finish line.